Selling Partner Appstore
Scale faster with apps
Automate, manage, and grow your business with the support of Amazon-approved third-party apps. Apps are software solutions that connect with your selling account and help you streamline operations and business-critical tasks.
On average, sellers see a 10% uplift in sales after adopting apps.*
Find solutions in the Selling Partner Appstore
Shop with assurance
We vet all apps and continuously monitor their data-privacy compliance and overall performance, ensuring the Selling Partner Appstore is stocked with trusted solutions.
Find what you need
Explore trending apps or personalized recommendations. Filter by category, supported programs and marketplaces, ratings, language, and more to find the best solutions for your business.
Purchase with confidence
Apps are built on secure, Amazon-provided data pipelines and are reviewed by verified users. Use their ratings to make informed purchasing decisions.
Streamline operations
Automate time-consuming tasks like product research, filling out tax forms, or building customized reports so you can focus more energy on meeting your goals.
Synchronize efforts
Use apps to sync your efforts when selling in multiple channels, or help multiple employees update product information simultaneously.
Centralize notifications
See notifications from participating apps in a single location in Seller Central. Stay on top of updates and ahead of issues without visiting multiple apps.
"For us, apps are critical. One of the most important resources is the Selling Partner Appstore because you can go in there and find apps that meet your most important needs."
Aishetu Fatima Dozie
Founder
"The apps within Amazon’s Selling Partner Appstore allow us to look at market trends, keyword optimization, advertising campaigns."
Jack Pickering
Business Development
Tap into a store of possibilities
The Selling Partner Appstore houses a growing catalog of more than 3,000 apps, all designed to help streamline tasks throughout the selling lifecycle. Some apps focus on singular solutions, such as automating pricing or listing new products, while others offer a full-service or all-in-one solution.
On average, sellers who use apps experience 43% shorter time to get their first sale after listing.*
App categories
Product listing
Research and source products to sell, create and manage listings, and automate competitive pricing.
Inventory and shipping
Automate order management, sync inventory levels across channels, and simplify fulfillment processes.
Marketing
Improve product visibility and potential sales, optimize your ad budget, and create promotions.
Ecommerce management
Integrate your business’s site with Amazon for faster listing and cross-channel synching, or find a full-service solution.
Finances
Get help with analytics, reporting, accounting, tax filing, payment reconciliation, disbursements, and securing financing.
Customer engagement
Improve response times to customer inquiries, offer great customer service, and get feedback and reviews from customers.
Ready to get started?
Step 1
Step 2
Discover solutions
Search by keyword, filter by category, or browse by curated collections. Filter further by supported programs—such as Amazon Business, Fulfilment by Amazon (FBA), and Global Selling—languages , currency, reviews, and more.
Step 3
Evaluate your options
Select an app to review more information on its detail page, including specific features, a “Who should use this?” recommendation, pricing, and more. Look for the “Notifications in Seller Central” badge to spot apps with this capability enabled.
Step 4
Get the app
Select Visit Developer Website to go to the third-party’s site where you can purchase or download the app.
Step 5
Authorize the app
From the app’s detail page, select Authorize Now to authorize the app to access your selling data.
You can also authorize, re-authorize, disable authorization, or opt out of notifications in Manage Your Apps in Seller Central.
You can also authorize, re-authorize, disable authorization, or opt out of notifications in Manage Your Apps in Seller Central.
Attention: Developers
Build apps for sellers
Over one million Amazon Sellers worldwide use apps built with Selling Partner APIs to automate their businesses. Join the growing community of developers using our API to power their Amazon applications.
Frequently Asked Questions
Do apps integrate with Seller Central?
Some apps are standalone and others integrate directly with Seller Central, but all apps have access to the same selling data, secured through the Selling Partner API (SP-API).
How much do apps cost?
Access to the Selling Partner Appstore is included for free with a Professional selling account. For each individual app, software partners set their own prices. Some apps are free. Pricing information is available on the specific app detail page.
How does Amazon vet third-party apps?
Amazon reviews all apps upon registration and listing, as well as continuously monitors performance to ensure apps are compliant with Amazon policies.
Where can I find support for a third-party app?
Please contact the software partner directly for any technical support or customer service questions. Amazon is not directly involved in the development or sale of third-party apps. We encourage users of third-party apps to leave ratings and reviews in the Selling Partner Appstore.
How is the Selling Partner Appstore different from the Service Provider Network?
Both the Selling Partner Appstore and the Service Provider Network provide third-party-based solutions to help manage and grow your business. The Appstore lists applications created by software partners that can help streamline operations and automate time-consuming tasks. The Service Provider Network lists agencies and individuals who provide specific services and on-demand, personalized assistance to sellers.
How can I develop an app for myself or other Amazon sellers?
If you'd like to build on Selling Partner API (SP-API), visit our SP-API page for more information.
Scale faster with apps
Discover Amazon-approved third-party apps to automate, manage, and grow your business.
*Amazon internal data 2022
