Amazon Vine
Get insightful customer reviews
The Vine program can help you generate insightful reviews, build customer trust, and encourage purchases. Enroll a product to get as many as 30 high-quality reviews and boost sales by up to 30%.
Try Vine today and enroll up to two products for free.
Try Vine today and enroll up to two products for free.
New Seller Incentives: New sellers who enroll a brand in Amazon Brand Registry get a $200 credit for Amazon Vine. See all incentives.
What is Vine?
The Vine program helps generate high-quality reviews for your products so customers can make informed purchasing decisions. After enrolling, you provide products to a trusted network of reviewers we’ve invited to serve as Vine Voices. These reviewers request products they want to try free of charge and in return share their honest, unbiased opinions in a review.
Participating in Vine helps brands increase product discoverability, boost sales, and gain valuable product insights.
Participating in Vine helps brands increase product discoverability, boost sales, and gain valuable product insights.
Who can use Vine?
To participate in Vine, you need a Professional selling account and eligible Fulfillment by Amazon (FBA) offers. You also need to be a Brand Representative for a brand enrolled in Amazon Brand Registry (login required) or have generic products in your catalog.
Improve product discoverability and conversion
Build trust and boost sales
Vine reviews can be a valuable source of social proof, helping customers understand how a product works and evaluate whether it meets their needs.
Help customers discover new or slow-moving products
Increase awareness and drive sales for your high-potential products with in-depth reviews.
Gain valuable product insights
Gauge customer sentiment and uncover valuable insights for improving your products and growing your business.
Vine reviews can be a valuable source of social proof, helping customers understand how a product works and evaluate whether it meets their needs.
Help customers discover new or slow-moving products
Increase awareness and drive sales for your high-potential products with in-depth reviews.
Gain valuable product insights
Gauge customer sentiment and uncover valuable insights for improving your products and growing your business.
Enjoy a simple and convenient process
Enroll products in just a few clicks
Enroll up to 200 products at a time in Seller Central. For each product enrolled, you can provide up to 30 free units to be reviewed.
Make products available to review
Vine reviewers receive a link to the product detail page and decide if they’d like to review it. When they order the product, it’s shipped via FBA. Claimed Vine units appear on your order reports with a price of $0 and no customer name (to preserve the anonymity of Vine reviewers).
Track enrollment and reviews
You can track your enrollment status, claimed quantity, and the number of Vine reviews received on the Vine dashboard. You can identify published Vine reviews by looking for those tagged as “Vine Customer Review of Free Product.”
Enroll up to 200 products at a time in Seller Central. For each product enrolled, you can provide up to 30 free units to be reviewed.
Make products available to review
Vine reviewers receive a link to the product detail page and decide if they’d like to review it. When they order the product, it’s shipped via FBA. Claimed Vine units appear on your order reports with a price of $0 and no customer name (to preserve the anonymity of Vine reviewers).
Track enrollment and reviews
You can track your enrollment status, claimed quantity, and the number of Vine reviews received on the Vine dashboard. You can identify published Vine reviews by looking for those tagged as “Vine Customer Review of Free Product.”
Ready to get started?
Step 1.
Log in to Seller Central
Log in to your Seller Central account or sign up as a seller. Make sure you have a Professional selling plan so you can participate in Vine.
Step 2.
Enroll your brand
If you’re the Rights Owner for an eligible brand, enroll it in Brand Registry. Or, if you’re employed by an enrolled brand, ask the Rights Owner or another Administrator to assign you the Brand Representative selling role (login required).
Step 3.
Set up FBA
Register for FBA in Seller Central. Once you’ve created a new listing for a product, specify it as FBA inventory.
Step 4.
Enroll products
Hover over Advertising in the Seller Central main menu, then click Vine. From the Vine page, choose what FBA products you’d like to enroll and specify the number of units you’d like to make available to reviewers.
Step 5.
Receive reviews
You won’t be billed until after your first review is published. If you don’t receive a Vine review within 90 days, you won’t be charged.
You can learn more about Vine and explore additional brand selling tools using the Build Your Brand page in Seller Central.
You can learn more about Vine and explore additional brand selling tools using the Build Your Brand page in Seller Central.
Frequently Asked Questions: Amazon Vine
What are the product requirements for Vine?
To enroll a product in Vine, it must have:
- A live product detail page
- A buyable FBA offer in "New" condition
- Fewer than 30 reviews on its product detail page
- An image and description
- Available inventory
In addition:
- If a product is part of a brand, the brand must be enrolled in Amazon Brand Registry.
- Adult, digital, bundled, and heavy and bulky products are not eligible for Vine.
Who are Vine Voices?
Vine Voices are the trusted reviewers Amazon has invited to participate in Vine. They are selected based on the insightfulness of the reviews they’ve published in the Amazon store.
Voices request products enrolled in Vine that they want to try free of charge and in return share their honest, unbiased opinions in a review.
Voices request products enrolled in Vine that they want to try free of charge and in return share their honest, unbiased opinions in a review.
Why are only FBA offers eligible for Vine?
We are dedicated to protecting the anonymity of Vine reviewers. In order to avoid disclosing their contact information, we fulfill all Vine units via FBA.
What is the cost to enroll products in Amazon Vine?
Products enrolled in Vine are subject to an enrollment cost per parent product. There’s no additional cost for child products.
You will not be charged until after your first review is published. If you do not receive a Vine review within 90 days from the date of enrollment, you will not be charged.
You will not be charged until after your first review is published. If you do not receive a Vine review within 90 days from the date of enrollment, you will not be charged.
Number of units per parent product
Enrollment cost
Up to 2
$0
3–10
$75*
11–30
$200**
Enrollment fees for product listings in other countries:
*Canada: CAD 100 | UK: GBP 60 | European Union: EUR 70 | Japan: JPY 10,000
**Canada: CAD 240 | UK: GBP 140 | European Union: EUR 170 | Japan: JPY 22,000
*Canada: CAD 100 | UK: GBP 60 | European Union: EUR 70 | Japan: JPY 10,000
**Canada: CAD 240 | UK: GBP 140 | European Union: EUR 170 | Japan: JPY 22,000
Do I pay FBA costs and referral fees for units received by Vine reviewers?
Yes, you’ll cover referral fees and FBA costs for your Vine products. If Vine reviewers don’t claim Vine-enrolled inventory, it remains available for Amazon customers to purchase through FBA, in which case standard FBA costs apply.
Can I cancel Vine enrollment for a product?
You can cancel enrollment for a product if Vine reviewers don’t claim any units. If a reviewer has claimed a unit, you can stop enrollment to prevent additional units from being claimed. However, this does not guarantee reviews will not be published.
To cancel Vine enrollment for a product, hover over Advertising in the Seller Central main menu, then click Vine. From the Vine dashboard, locate the product and click Stop.
Note: You cannot re-enroll a product in Vine after canceling enrollment.
To cancel Vine enrollment for a product, hover over Advertising in the Seller Central main menu, then click Vine. From the Vine dashboard, locate the product and click Stop.
Note: You cannot re-enroll a product in Vine after canceling enrollment.
What countries is Vine available in?
Vine is available in our US, Canada, UK, France, Germany, Italy, Spain, and Japan stores.
