GLOBAL SELLING

Expand to Singapore

Sell in one of the richest countries in the world

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Why expand to Singapore?

Get early-mover advantage by bringing new selection to Amazon Singapore. With high GDP per capita, a well-developed ICT infrastructure, and a government focused on building a smart economy, Singapore is one of the best-equipped opportunities in Southeast Asia.

Amazon.sg is an English-language experience, eliminating the need for translations, and boasts lower Fulfillment by Amazon fees compared to selling in the U.S. Expand now and take advantage of a Professional selling plan subscription fee waiver ($29.95/month) plus zero promotional fees for Deals and Coupons, both through June 2021.

Singapore Ecommerce Stats

$65.2K

GDP per capita
Source: SimilarWeb, December 2020

$1.2K

average revenue per user,
126% vs. average
Source: The World Factbook

70%

ecommerce penetration,
73% projected by 2023
Source: Statista

Accelerating digital adoption

60% of Singaporeans shop online at least once a month, and continue to buy more essentials online. With average basket size across Southeast Asia increasing by 23% in 2020, Singapore stood out with 51% growth1.
1 Source: iPrice Group, Southeast Asian Commerce 1H

A growing opportunity

Singaporeans are buying more essentials online. In 2021, Singapore's ecommerce market segment is projected to exceed $2.7 billion, with an annual growth rate of 9.9%2.
2 Source: GO-Globe, Singapore trends for 2020

Start selling on Amazon in Singapore

Whether you are new to selling online or a seasoned exporter, Amazon makes selling locally and internationally simpler and easier. Just like in the US, you can sign up for a Seller Central account in Singapore. Get started in just a few steps.

Step 1

Decide what to sell
Understanding Singapore local laws is important for selling on Amazon.sg. It is important that you understand how Singapore applies Goods and Services Tax (GST) Value Added Tax (VAT) to orders made online. When you import goods into Singapore, you must comply with Singapore customs laws, as well as laws and regulations.

Understanding Singapore local laws is important for selling on Amazon.sg. It is important that you understand how Singapore applies Value Added Tax (VAT) to orders made online. When you import goods into Singapore, you must comply with Singapore customs laws, as well as other laws and regulations.

Step 2

Register and List
Take advantage of Amazon’s powerful tools to manage your seller accounts. You can link your North American or European marketplace accounts to your Singapore account, see your global sales on one page, and sync your listings. Learn more about the document verification and review process after setting up a Singapore Account.

Step 3

Ship and fulfill
Amazon has a network of leading international shipping and logistics experts that offer special discounted rates for Amazon sellers that are expanding their business into Singapore.

Most Amazon sellers opt for Fulfillment by Amazon (FBA) when they want to generate more sales without necessarily investing more in logistics. Understand what’s involved in shipping to and fulfilling in Singapore, including costs, times, and requirements. Amazon has a network of leading international shipping and logistics experts that offer special discounted rates for Amazon sellers that are expanding their business into Singapore.

Step 4

Manage your business
Use Amazon tools like Sponsored Products, Lightning Deals and coupons to build your business in Singapore.

Ready to expand to Singapore?

Already selling on Amazon.com?

Expand to Singapore

 

New to Amazon?

Get started