If your business is based in the Middle East and you want to sell to US customers on Amazon.com, see our US selling guide for global sellers.
Global Selling
Expand to the Middle East
Sell to customers in the United Arab Emirates (UAE) and Saudi Arabia.
Why expand to the Middle East?
Get the early-mover advantage by bringing new products to the UAE and Saudi Arabia. These Gulf states are growing hubs for ecommerce. Our UAE store is also an English-language experience, which makes it an opportunity to reach international customers without having to update products, packaging, or services for translation. Expand now to Amazon.ae and Amazon.sa with support from programs like Fulfillment by Amazon (FBA) and Amazon Ads.
Explore the International Brand Pavilion
Brands that use Fulfillment by Amazon (FBA) in the Middle East can appear in our International Brand Pavilions. These dedicated storefronts help market, sell, and deliver innovative products to Amazon customers in the UAE and Saudi Arabia.
Accelerate sales with Amazon's global brand
The Amazon brand can help you attract more customers. We continue to reach new customers around the world and were ranked the most trusted brand by US consumers in 2022.
Grow and diversify your sales
Reduce the impact of fluctuating sales periods by taking advantage of busy shopping seasons in other countries.
Simplify global expansion
Streamline your global operations with cross-listing, supply chain solutions, vetted global shipping providers, and automatic currency conversion.
United Arab Emirates
5.7 million
Expected ecommerce users by 2029
46%+
Of population buying online in 2024
$1,590
Average spend per customer in 20241
Saudi Arabia
19.3 million
Expected ecommerce users by 2029
30%+
Of population buying online in 2024
$1,299
Average spend per customer in 20241
Explore demand in the Middle East
Selling globally can be a big step. That’s why we provide insights and recommendations to help you understand customer demand in each country. Log in to Seller Central to explore tools like Marketplace Product Guidance and the Sell Globally dashboard.
Ready to expand to the Middle East?
To start selling in the Middle East, you’ll follow a few basic steps. You can review detailed guidance in our global expansion guide.
Step 1: Create your selling account
If you already sell on Amazon.com with a Professional selling account, create a UAE account, a Saudi Arabia account, or both.
If you’re new to Amazon and want to sell in the US and the Middle East, first create a North America and Brazil unified account. Then use your Sell Globally dashboard in Seller Central to create UAE and Saudi Arabia accounts.
If you’re new to Amazon and want to sell in the US and the Middle East, first create a North America and Brazil unified account. Then use your Sell Globally dashboard in Seller Central to create UAE and Saudi Arabia accounts.
Step 2: Select your products
Explore Amazon product categories in the UAE and Saudi Arabia, then select the products you want to sell. You can use the Best Sellers lists in our UAE store and Saudi Arabia store to understand which products might be popular.
Step 3: Complete requirements
Review taxes, regulations, and requirements for product compliance, safety, and listing in the UAE and Saudi Arabia.
You can use our Manage Your Compliance and Compliance Reference tools to help navigate product requirements. The Service Provide Network can also help you find Amazon-vetted experts who offer competitive rates.
You can use our Manage Your Compliance and Compliance Reference tools to help navigate product requirements. The Service Provide Network can also help you find Amazon-vetted experts who offer competitive rates.
Step 4: List your products
If you already sell on Amazon.com, you can use the Build International Listings tool to cross-list your products in our UAE and Saudi Arabia stores.
If you’re listing products with Amazon for the first time, you can match offers to existing products detail pages or create new pages on Amazon.com. Then you can use Build International Listings to cross-list in our UAE and Saudi Arabia stores.
If you’re listing products with Amazon for the first time, you can match offers to existing products detail pages or create new pages on Amazon.com. Then you can use Build International Listings to cross-list in our UAE and Saudi Arabia stores.
Don't have an Amazon selling account yet?
Step 5: Ship inventory and fulfill orders
You have two basic options when it comes to getting customers in the UAE and Saudi Arabia their stuff:
- Export inventory to Amazon fulfillment centers in the Middle East and use Fulfillment by Amazon (FBA) to store, pack, and ship customer orders.
- Ship orders to customers directly using a suite of solutions we call Fulfilled by Merchant. We offer a network of vetted providers for global shipping that offer discounted rates.
Step 6: Manage your business
Frequently Asked Questions
How much does it cost to sell to the Middle East from the US?
Costs for selling with Amazon vary by store and product. They can also depend on the tools, programs, and services you select.
Selling plan fees
There are separate Professional selling plan fees for UAE, Saudi Arabia, and North America and Brazil unified accounts. However, if you link global Amazon selling accounts, your monthly fee will be either the equivalent of USD 39.99 per month or the sum of the selling plan fees for each region and country in which you have active listings, whichever is lower.
Referral fees
Referral fees vary by product category. For every item sold, you’ll pay a percentage of the total price or a minimum amount, whichever is greater. View referral fees for the US, UAE, and Saudi Arabia.
Costs for optional services
In addition to selling fees, you might have added costs if you use certain optional tools and programs like Fulfillment by Amazon (FBA) or Amazon Ads. Ultimately, you get to control the cost of selling in the Amazon store by selecting the programs, tools, and services that are right for your business.
Selling plan fees
There are separate Professional selling plan fees for UAE, Saudi Arabia, and North America and Brazil unified accounts. However, if you link global Amazon selling accounts, your monthly fee will be either the equivalent of USD 39.99 per month or the sum of the selling plan fees for each region and country in which you have active listings, whichever is lower.
Referral fees
Referral fees vary by product category. For every item sold, you’ll pay a percentage of the total price or a minimum amount, whichever is greater. View referral fees for the US, UAE, and Saudi Arabia.
Costs for optional services
In addition to selling fees, you might have added costs if you use certain optional tools and programs like Fulfillment by Amazon (FBA) or Amazon Ads. Ultimately, you get to control the cost of selling in the Amazon store by selecting the programs, tools, and services that are right for your business.
Can I sell the same products in the US and Middle East?
Product requirements vary by country. You should review taxes and regulations for each country you plan to sell in. It's also important to understand how the UAE and Saudi Arabia apply Value Added Tax (VAT) to orders made online. When you import goods into the UAE and Saudi Arabia, you must comply with local customs laws.
After reviewing relevant taxes and regulations, you should review specific requirements for product compliance, safety, and listing in the US, UAE, and Saudi Arabia.
You can use our Compliance Reference and Manage Your Compliance tools to navigate product requirements.
After reviewing relevant taxes and regulations, you should review specific requirements for product compliance, safety, and listing in the US, UAE, and Saudi Arabia.
You can use our Compliance Reference and Manage Your Compliance tools to navigate product requirements.
Do I need a UAE- or Saudi Arabia-based business or legal entity to sell with Amazon in those countries?
If you’re a business outside the Middle East, you may not be required to form a Middle East-based company to sell your products in the UAE or Saudi Arabia. Depending on the specifics of your business and your sales strategy, however, it may be advantageous to do so.
Ready to expand to the Middle East?
Sell to customers in the United Arab Emirates (UAE) and Saudi Arabia.
1Statistica, April 2024
