Pricing
Standard selling fees
Our standard selling fees provide you with access to a package of Amazon tools and services. They’re divided into two basic types: selling plan fees and referral fees.
In addition to selling fees, you might have added costs if you use certain optional tools and programs like Fulfillment by Amazon (FBA) or Amazon Ads. Ultimately, you get to control the cost of selling in the Amazon store by selecting the programs, tools, and services that are right for your business.
In addition to selling fees, you might have added costs if you use certain optional tools and programs like Fulfillment by Amazon (FBA) or Amazon Ads. Ultimately, you get to control the cost of selling in the Amazon store by selecting the programs, tools, and services that are right for your business.
Selling plans
We offer two selling plans so you can choose the right package of tools and services for the right price. Each plan also provides you with access to a specific group of optional programs and tools.
Most sellers select our Professional selling plan because it provides them with a larger set of benefits that helps them manage and grow their businesses. But if you don’t plan to sell more than 40 items per month, an Individual plan is a great option. There’s no need to worry about selecting the right plan: you can switch or cancel anytime.
Most sellers select our Professional selling plan because it provides them with a larger set of benefits that helps them manage and grow their businesses. But if you don’t plan to sell more than 40 items per month, an Individual plan is a great option. There’s no need to worry about selecting the right plan: you can switch or cancel anytime.
Subscription
Individual
$0.99
/ item sold
Professional
$39.99
/ month
Tools and services included
Get help from Seller Support
List products one at a time
Manage inventory one product at a time
Manage seller-fulfilled orders
Set static prices
Add multiple users to your account
Apply to sell restricted products
Create promotions and coupons
List products in bulk
Manage inventory in bulk
Set dynamic prices
Set your own shipping fees for non-media products 2
Use business reports to track sales, inventory, and orders
Participate in programs like Amazon Lending, Customer Service by Amazon, and Strategic Account Services
1 Requires you to enroll your brand in Amazon Brand Registry
2 Media products include books, music, video, and DVD
2 Media products include books, music, video, and DVD
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Ready to sell with Amazon? Get started with the New Seller Guide, a set of brand, logistics, pricing, and promotional services backed by data science and designed to fuel the growth of new sellers.
Sellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.1 They can also take advantage of over $50,000 in New Seller Incentives.
Sellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.1 They can also take advantage of over $50,000 in New Seller Incentives.
1Amazon internal data, FY2023, US store
Referral fees
Referral fees vary by product category. For every item sold, you’ll pay a percentage of the total price or a minimum amount, whichever is greater.¹
Product category
Referral fee percentage
Referral fee minimum amount
Amazon Device Accessories
45%
$0.30
Appliances - Compact
· 15% for the portion of the total sales price up to $300.00, and
· 8% for any portion of the total sales price greater than $300.00
· 8% for any portion of the total sales price greater than $300.00
$0.30
Appliances - Full-size
8%
$0.30
Automotive and Powersports
12%
$0.30
Base Equipment Power Tools
12%
$0.30
Baby Products
· 8% for products with a total sales price of $10.00 or less, and
· 15% for products with a total sales price greater than $10.00
· 15% for products with a total sales price greater than $10.00
$0.30
Backpacks, Handbags, and Luggage
15%
$0.30
Beauty, Health, and Personal Care
· 8% for products with a total sales price of $10.00 or less, and
· 15% for items with a total sales price greater than $10.00
· 15% for items with a total sales price greater than $10.00
$0.30
Business, Industrial, and Scientific Supplies
12%
$0.30
Clothing and Accessories
· 5% for products with a total sales price of $15.00 or less
· 10% for products with a total sales price greater than $15.00 and less than or equal to $20.00
· 17% for products with a total sales price greater than $20.00
· 10% for products with a total sales price greater than $15.00 and less than or equal to $20.00
· 17% for products with a total sales price greater than $20.00
$0.30
Computers
8%
$0.30
Consumer Electronics 2
8%
$0.30
Electronics Accessories 3
· 15% for the portion of the total sales price up to $100.00, and
· 8% for any portion of the total sales price greater than $100.00
· 8% for any portion of the total sales price greater than $100.00
$0.30
Eyewear
15%
$0.30
Fine Art
· 20% for the portion of Sales Proceeds up to $100 (with a minimum Referral Fee of $1.00);
· 15% for any portion of Sales Proceeds greater than $100 up to $1,000;
· 10% for any portion of Sales Proceeds greater than $1,000 up to $5,000; and
· 5% for any portion of Sales Proceeds greater than $5,000
· 15% for any portion of Sales Proceeds greater than $100 up to $1,000;
· 10% for any portion of Sales Proceeds greater than $1,000 up to $5,000; and
· 5% for any portion of Sales Proceeds greater than $5,000
--
Footwear
15%
$0.30
Furniture
· 15% for the portion of the total sales price up to $200.00, and
· 10% for any portion of the total sales price greater than $200.00
· 10% for any portion of the total sales price greater than $200.00
$0.30
Gift Cards
20%
--
Grocery and Gourmet
· 8% for products with a total sales price of $15.00 or less, and
· 15% for products with a total sales price greater than $15.00
· 15% for products with a total sales price greater than $15.00
--
Home and Kitchen
15%
$0.30
Jewelry
· 20% for the portion of the total sales price up to $250.00, and
· 5% for any portion of the total sales price greater than $250.00
· 5% for any portion of the total sales price greater than $250.00
$0.30
Lawn and Garden
15%
$0.30
Lawn Mowers and Snow Throwers
· 15% for products with a total sales price of up to $500.00, and
· 8% for products with a total sales price greater than $500.00
· 8% for products with a total sales price greater than $500.00
$0.30
Mattresses
15%
$0.30
Merchant Fulfilled Services5
20%
$0.30
Musical Instruments and AV Production
15%
$0.30
Office Products
15%
$0.30
Pet Supplies
15%, except 22% for veterinary diets
$0.30
Sports and Outdoors
15%
$0.30
Tires
10%
$0.30
Tools and Home Improvement
15%
$0.30
Toys and Games
15%
$0.30
Video Games and Gaming Accessories
15%
--
Video Game Consoles
8%
--
Watches
· 16% for the portion of the total sales price up to $1,500.00
· 3% for any portion of the total sales price greater than $1,500.00
· 3% for any portion of the total sales price greater than $1,500.00
$0.30
Everything Else 6
15%
$0.30
Note: A product’s fee category may not be the same as the category that appears to customers in the Amazon store.
1 An item’s total price includes its list price, as well as shipping costs and any gift-wrapping charges.
2 Certain cell phone devices may require approval. Learn more about selling cell phones and cell phone accessories.
3 Bundles containing both a camera device and accessory products are classified under the Electronics Accessories category. For a detailed, searchable list of products in each category, refer to our fee category guidelines.
4 In addition to the referral fee, media items incur a closing fee $1.80 per item.
5 For services offered through Amazon Local Selling.
6 The Everything Else category is available to sellers for products that do not clearly fit within existing categories. Do not list items in the Everything Else category that appropriately fall within another category.
1 An item’s total price includes its list price, as well as shipping costs and any gift-wrapping charges.
2 Certain cell phone devices may require approval. Learn more about selling cell phones and cell phone accessories.
3 Bundles containing both a camera device and accessory products are classified under the Electronics Accessories category. For a detailed, searchable list of products in each category, refer to our fee category guidelines.
4 In addition to the referral fee, media items incur a closing fee $1.80 per item.
5 For services offered through Amazon Local Selling.
6 The Everything Else category is available to sellers for products that do not clearly fit within existing categories. Do not list items in the Everything Else category that appropriately fall within another category.
Learn the lingo:
ASIN
Every product in the Amazon store is automatically assigned an ASIN, or Amazon Standard Identification Number. This is different from the product’s GTIN and SKU. If you don’t have a GTIN for a product, you can try to match an offer to an existing product detail page using its ASIN instead.
Helpful resources
Getting paid and paying fees
Selling fees are usually deducted from your Amazon sales, but they can also be charged to the credit card associated with your selling account.
Estimating fees
If you’re a current seller, you can view fee estimates for your products on the Manage Inventory page. Look for the Estimated fee per unit sold column.
Other selling fees
In some cases, you may pay additional fees for specific services, including the following:
Closing fees
Media items are charged a closing fee for each unit sold.
Rental book service fees
If you offer textbook rentals, expect to pay a rental book service fee of $5.00 for each rental.
High-volume listing fees
We charge a monthly high-volume listing fee based on the number of active SKUs you have for sale in the Amazon store. The high-volume listing fee only applies if you exceed 1.5 million SKUs in a given month and is applied to your highest number of SKUs above 1.5 million at any time during that month. For each active SKU over 1.5 million, a fee of $0.001 per SKU is applied.
Refund administration fee
If you refund a customer for an order for which you have already received payment, Amazon will refund you the amount of the referral fee you paid for the item(s), minus the applicable refund administration fee, which is $5.00 or 20% of the applicable referral fee, which ever is less.
For example, if you refund a customer the $10.00 total sales price of an item in a category with a 15% referral fee, your refund administration fee will be $0.30 ($10.00 x 15% referral fee = $1.50, $1.50 x 20% refund administration fee = $0.30).
For example, if you refund a customer the $10.00 total sales price of an item in a category with a 15% referral fee, your refund administration fee will be $0.30 ($10.00 x 15% referral fee = $1.50, $1.50 x 20% refund administration fee = $0.30).
Start selling today
Put your products in front of the millions of customers who search Amazon.com every day.
*A Professional selling account is $39.99/month + selling fees. Learn more
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