Program benefits and eligibility criteria


Amazon's Black Business Accelerator is a grant program aimed to address historical, manifest imbalances by growing and advancing equity for Black-owned businesses.

Below is a description of the Black Business Accelerator benefits and eligibility criteria.

Program Eligibility

You must apply to the Black Business Accelerator to be eligible for the grant benefits. You apply by being a U.S.-based Amazon Professional seller, selling products on (U.S.), and participating in Amazon’s Certification Program (login required), with at least one valid Certification uploaded to Seller Central (login required). Amazon’s Certification Program allows sellers to identify themselves to customers looking to support diverse business (e.g., minority-owned, small business, women-owned, veteran-owned, etc.).

Currently, grant benefits are limited to sellers who have uploaded a valid minority-owned business registration or certification to their account in Seller Central from the National Minority Supplier Development Council, U.S. System for Award Management, U.S. Small Business Administration, or SupplierGATEWAY, demonstrating the business is Black-owned, based on the criteria of the certifying body.

Your only obligation to Amazon is to meet these eligibility criteria. Once they are met, you will be contacted by an account manager to enroll. If you meet the criteria but haven’t yet been asked to enroll, please visit the Black Business Accelerator page and click "Get Started" to submit the interest form.

Program Benefits

Once enrolled in the Black Business Accelerator you can receive the applicable grant benefits.

You may choose to stop receiving your grant benefits at any time. We may stop the grant benefits if we determine you have violated your seller agreement, committed fraud, or no longer have a valid registration or certification. We may also change or cease to offer the Black Business Accelerator in accordance with your seller agreement, including the relevant notice provision.