AMAZON BUSINESS

Reach millions of business customers

Third-party sellers make up +50% of our $10 billion annualized sales run rate.

Selling on Amazon Business

Manufacturers and distributors who are new to Amazon or are existing Professional sellers now have a targeted way to reach business customers on Amazon. With a specialized suite of tools to enable B2B e-commerce, small businesses to large enterprises will find new ways to engage incremental business customers through a trusted Amazon experience.
Chart showing Amazon Business sales from $1 billion in 2015 to a forecasted $1.2 trillion in 2021.

Access Amazon's consumer and business sales channels

Amazon logo
Amazon Business logo
300+ million
1+ million
worldwide customer accounts3
worldwide customer accounts5
42+ million
150+ thousand
US monthly unique desktop visitors4
Amazon Business sellers5
126+ million
$10+ billion
US monthly unique mobile visitors4
Global annualized sales5
BUSINESS BENEFITS

What is Amazon Business?

Amazon Business is the B2B marketplace on Amazon, providing business customers with the pricing, selection, and convenience of Amazon, with features and benefits designed for businesses of all sizes.
Amazon Business customers in the US

55

of the Fortune 100 companies

+50%

of the 100 biggest US hospital systems

+40%

of the 100 most populous local governments
Stack of six Amazon boxes ready to ship
HOW-TO

Start selling on Amazon

Amazon Business is the B2B marketplace on Amazon, providing business customers with the pricing, selection and convenience of Amazon, with features and benefits designed for businesses of all sizes.

Step 1

Register to sell on Amazon
Register for a Professional Selling Account on Amazon.com. For existing sellers, you can add Amazon Business features easily through Seller Central.

Step 2

Create a Business Profile
Tell your unique story using our Profile Editor. You can add your quality certifications and diversity credentials for discerning business customers.

Step 3

Set up your products
Use our simple listing tools to add your entire catalog and the Enhanced Content feature to display additional product information to your customers.

Step 4

Start Selling
Reach millions of business customers already shopping on Amazon.
FEATURES

Amazon Business Features

Business to business icon
Business Pricing &
Quantity Discounts
Growth chart icon
Visual Dashboards
Profile settings icon
Profile Editor
Icon showing a box with enhanced products inside
Enhanced Product Content
Hand receiving money icon
Accept Requests for Quotes
Computer screen with the Amazon logo
Profile Display Quality & Diversity Certifications Editor
AMAZON BUSINESS SELLER SUCCESS STORIES

Frequently Asked Questions

Get answers to the frequently asked questions about Strategic Account Services.

About the program

What is the Amazon Business Seller program?
The Amazon Business Seller program provides sellers with features to help grow their sales on Amazon Business. These features include:
  • The ability to offer products available only to business customers
  • Changes to search that make it easier to find your products
  • Pricing and payment features that simplify buying from sellers in larger quantities
  • Automate tax exemption on qualified purchases from sellers participating in the Amazon Tax-Exemption program
  • Claim quality, diversity and ownership credentials to distinguish your business to business customers
  • Tiered Referral Fees: lower fees on larger purchases
  • Upload Enhanced Product Documents such as CAD drawings, User Guides, and more
What are the differences between Amazon Business and Selling on Amazon?
As an Amazon Business Seller, you have access to all of the features of a professional selling account with Amazon.com. In addition to Selling on Amazon features, becoming an Amazon Business Seller allows you to cater to the specific requirements of business customers by providing features optimized for business-to-business transactions, including quantity pricing and business pricing and more.
How much does it cost to list products as a Business Seller?
Currently, the fees to sell as a Business Seller are the same as having a professional selling account with Amazon.com. These fees consist of:

• Monthly Subscription Fee (currently $39.99 for Professional Sellers)
• Referral Fees, which vary by category. For more information, see the Fee Schedule.
When I’m a Business Seller, who will be able to buy my products?
As an Amazon Business Seller, you’ll enjoy all the privileges of a Professional Selling Account, with access to millions of customers across all of Amazon’s categories. You’ll also be able to reach business customers directly with a set of exclusive features, including the option of restricting purchases of listings to business customers only. Millions of businesses across a variety of industries purchase the products they need on the Amazon Business Marketplace.

Registration

How do I join the Amazon Business Seller program?
Businesses that register for a Professional Selling Account through Amazon Business will receive the benefits of the Business Seller program upon registration completion.
Existing sellers with a Professional Selling Account can join at no additional cost.
Can I still use other Amazon Services?
Yes. You can still use any other Amazon service such as Fulfillment by Amazon, Amazon Home Services, or Amazon Payments.
How are orders fulfilled by Amazon Business Sellers?
You can adopt one of four approaches to fulfilling orders placed on the Amazon Business Marketplace:

1. Fulfillment by Amazon (FBA) – Orders are fulfilled by Amazon and your products are shipped from state-of-the-art Amazon fulfillment centers. Orders fulfilled through FBA achieve Prime status.

2. Merchant fulfillment – Just like it sounds; you fulfill orders directly from your own facility, following the Amazon Business packaging requirements. Prime status does not apply to merchant fulfilled orders.

3. Hybrid approach – Many organizations use a mixed fulfillment strategy, shipping certain products directly and others through Fulfillment by Amazon.

Credentials

Why add my certification?
Certifications attract Amazon Business customers, many of whom are tasked with meeting quality sourcing objectives and corporate social responsibility goals.
How do I add a certification?
Once registered as an Amazon Business Seller, you can choose from a list of accepted certifications, add details about your certification and upload a digital copy of the certificate or provide business identifier number (such as DUNS).
Will Amazon help sellers get certifications?
Amazon is not a certifying body, nor does Amazon provide assistance to obtain credentials. Sellers are expected to determine their own eligibility for a credential and how to best obtain the appropriate supporting documentation, depending on the credential.
How will business customers find seller certifications?
Certifications will be exposed to Amazon Business customers throughout the shopping experience. Additionally, a list of each seller’s certification will be displayed prominently on seller profile pages.

Start selling today

Put your products in front of the millions of customers that search Amazon.com every day.
$39.99 a month + selling fees
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