Amazon Accelerate

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Amazon Accelerate 2022 recap

Amazon’s premier annual seller conference took place September 14-15, 2022. Attendees heard directly from Amazon senior leaders and subject matter experts about new products, tools, and resources with sessions focused on six topics:
  1. Advertising & promotions
  2. Building & protecting your brand
  3. Increasing operational efficiency
  4. Navigating selling on amazon
  5. Scale & grow your business
  6. Shipping & fulfillment
If you missed Amazon Accelerate, or would like to revisit any of the content, you can catch up on all of our keynote and breakouts sessions in our video on demand library.

Here's what we announced at Accelerate 2022

Tailored Audiences

With Tailored Audiences beta launch, brands can now engage their repeat, high spend, and recent Amazon customers with email marketing campaigns, informing these critical customer segments of seven day deals and new product launches.

Any U.S. registered brand with customers in the last 12 months will soon be able to use the customer engagement tool to build deeper relationships and brand loyalty with their customers.

The small business badge

The small business badge helps customers easily discover products they love from small business brands and aritsans in Amazon's store.

Customers Ask Alexa on Seller Central

With Customers Ask Alexa on Seller Central, U.S. registered brands will soon be able to answer questions in their product categories that customers ask on Amazon.com search. With the self-service tool to answer frequently asked customer questions, brands can connect directly with their customers and also improve their visibility.

Customers Ask Alexa will be available in Seller Central for a select group of brands in October 2022, as an invite-only program, before becoming available to all eligible brands in the U.S. in 2023.

Premium A+ Content

Premium A+ Content is now available at no cost for an extended promotional period to sellers who have registered as a brand owner with Amazon Brand Registry.

Premium A+ Content offers new and larger module types in the product description section on the product detail page such as video, image carousels, and interactive hotspots. Implementing Premium A+ Content can increase your sales by 20%.

During the promotional period, you can publish Premium A+ Content for all registered ASINs using A+ Content manager. If you have published A+ brand story across your ASIN catalog and have had at least 15 A+ Content projects approved in the past 12 months, for each Amazon store, you are eligible for Premium A+ Content.

Reinvented Seller Profile Page

The Seller Profile Page is your customers’ go-to resource to find detailed trust-building information about your business as an Amazon seller. It contains the information most important to your customer when making buying decisions: seller’s performance ratings, customer reviews and detailed information on guarantees, refunds and return policies.

Buy With Prime

Buy with Prime is a new way to grow your direct-to-consumer store with Amazon. Grow your e-commerce business by attracting and converting shoppers with Prime—offering fast, free delivery and a checkout experience on your website that shoppers know and trust.

Amazon Supply Chain

Amazon Supply Chain offers best-in-class third-party logistics (3PL) solutions for companies of any size, across any industry. With Amazon Supply Chain, you can leverage the power of the world's largest fulfillment network to deliver for your customers anywhere, anytime, and through any channel.

Amazon Warehousing & Distribution

Amazon Warehousing & Distribution (AWD) is a new third-party logistics (3PL) solution offered by Amazon Supply Chain. AWD provides flexible and low-cost upstream bulk inventory storage and distribution for your business.

AWD empowers you to manage, store, and distribute your inventory using Amazon’s world-class logistics network, integrate and automate your end-to-end inventory management operations, optimize inventory levels across your supply chain, and use your stock to unlock business growth through Amazon and off-Amazon channels.

Local Selling

Local Selling lets any seller do what they do best: surprise and delight customers. Amazon announces the expansion of Local Selling to all U.S. retailers with select offerings in the EU, allowing sellers of all sizes to leverage Amazon’s customizable suite of omnichannel features that maximize customer choice in how, when, and where they receive their purchases.

Sellers can reach local customers through local delivery, in-store pickup (U.S. and EU) and curbside pickup fulfillment options. With these launches, every corner store can now build a robust online presence, while customers can shop virtually an endless selection from their favorite nearby retailers with the speed of in-store shopping and the convenience of browsing from home.

List Once, Sell Globally

List Once, Sell Globally enables sellers to create offers across Amazon stores worldwide and automate pricing decisions through new pricing rules.

Amazon Seller Wallet

Amazon Seller Wallet will launch in 2022 to help sellers to manage and move funds from selling on Amazon.com. It's a digital wallet that makes it easy for global sellers to hold, view, convert and transfer store proceeds from the U.S. store directly to their bank accounts—all within Seller Central.

New seller incentives

Amazon launched new seller incentives in March 2022. A suite of benefits worth more than $50,000 in potential value, New Seller Incentives increases new sellers’ probability of success through offering discounts and credits to adopt Amazon’s Perfect Launch Playbook. The playbook is a set of programs backed by data science and designed to help fuel seller growth.

New seller incentives’ headline benefit is the new brand owner bonus, which rewards brand owners who register their brands on Amazon with up to $50,000 in bonuses (5% on first $1 million on eligible branded sales). Other incentives include credits for Vine, Transparency, Sponsored Products, and Coupons, as well as inbounding credits and auto-enrollment into the FBA New Selection program.

These credits and discounts have a meaningful impact on seller economics in the early days of starting one’s business on Amazon. Sellers who launch January 1, 2022 or later in the US, UK, Germany, France, Italy, Spain, and Japan are eligible, including existing sellers newly expanding into US, UK, Germany, France, Italy, Spain, or Japan.

Amazon Seller mobile app features

The Amazon Seller app offers everything you need to get started as a new seller, along with the flexibility of managing your business on the go. We’re making it even better by adding popular resources from Seller Central.

The Seller University mobile quick-start guide introduces the app to new users, and provides guidelines for finding products to sell, tips for estimating profitability, and step-by-step instructions to create listings. The Revenue Calculator is also coming soon to the app. This feature lets you run “what if” scenarios for any product to estimate fees, costs, net profit, and margin, based on size, shipping, and other variables. You can find the Amazon Seller app in the iTunes and Google Play app stores.

Customer Reviews Insight

This new feature on Seller Central aims to bridge the feature understanding gap and support you with insights that will help you launch products with features your customers love most. It also helps determine which features to prioritize in listings. You can access these insights to review data accurately and quickly on all positive and negative customer reviews and feedback at the product (ASIN) and theme ("niche") levels.

Brand Analytics

The Brand Analytics search dashboards, Search Catalog Performance, and Search Query Performance dashboards give you new views into your customers’ shopping funnels and the top queries relevant to your brand. The Search Catalog Performance dashboard provides a comprehensive product view of key shopping metrics such as impressions, clicks, cart adds, and purchases. The end-to-end shopping behavior data will help you diagnose sales funnel issues. The behavior and demand data combination will help you improve your catalog quality.

Veeqo shipping and inventory tools

Veeqo is the multi-channel shipping software that cuts the cost and speed of fulfilling orders with low shipping rates, automation, and hassle-free fulfillment tools.

Seller Forums Experience

With many new posts each day across a variety of topics, Amazon’s Seller Forums is your daily stop for finding the answers that can help you launch and build a successful brand. Based on the feedback from our sellers, we will be launching a new Amazon's Seller Forums with a new look and feel and exciting new features coming soon, including personalized topics, improved navigation, and more community managers to moderate.

Manage Your Experiments

Manage Your Experiments is launching new features to help sellers improve product detail pages by optimizing content with A/B tests. These features include the ability to auto-publish winning content for title and image experiments and split-test bullet points and product descriptions.

FBA Dashboard

The FBA Dashboard provides a snapshot of your FBA business, including metrics and recommendations for inventory, shipments, growth, and sales. The FBA Dashboard helps prioritize tasks and develop immediate action items.

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