Brand Analytics
Inform your strategy with customer insights
Get actionable performance data with Amazon Brand Analytics
What is Brand Analytics?
Brand Analytics is a tool in Seller Central that brands can use to review aggregate customer data. It’s made up of a series of dashboards:
Customer loyalty
Search
Consumer behavior
Customer Loyalty Analytics
Search Catalog Performance
Repeat Purchase Behavior
Search Query Performance
Demographics
Top Search Terms
Market Basket Analysis
Whether you’re optimizing the customer experience or assessing your marketing campaigns to drive more repeat purchases, having the right data can help inform your strategy and grow your business.
Who can use Brand Analytics?
To access Brand Analytics, you need a Professional selling account. You also need to be a brand representative for a brand enrolled in Amazon Brand Registry (login required). If you aren’t currently a brand representative, contact an administrator for your brand and request that they assign you this selling role (login required).
Did you know?
Understanding your audience can help you sell more products
When you sell online, it can be challenging to learn about customer preferences. Who’s clicking? Why are they buying? And what can you do to drive more conversions and stand apart from the competition? In ecommerce, customer behavior analytics can help you spot trends and make decisions about selecting and positioning products.
Boost customer lifetime value and optimize engagement
Create customer segments and analyze purchase patterns
The Customer Loyalty Analytics dashboard helps you engage with loyal customers and increase your overall customer lifetime value. Unlock insights into shopping behavior and historical trends. Identify and reward your most valuable customers. Or reach out to customers who haven’t made a purchase in a while. You can also get recommendations for programs like Brand Tailored Promotions.
The Customer Loyalty Analytics dashboard helps you engage with loyal customers and increase your overall customer lifetime value. Unlock insights into shopping behavior and historical trends. Identify and reward your most valuable customers. Or reach out to customers who haven’t made a purchase in a while. You can also get recommendations for programs like Brand Tailored Promotions.
Make data-driven decisions with key metrics
Monitor impressions, clicks, cart adds, and purchases so you can strategically enhance the shopping experience, resolve issues, and capitalize on trends.
Optimize product listings for more clicks
The Search Catalog Performance dashboard helps you understand customer behavior. Identify drop-off points and address problems with product discoverability and sales conversion.
Identify profitable trends and opportunities
The Search Query Performance dashboard lists keywords customers use to find your brand. Look at query volume, impressions, clicks, cart adds, and purchases to spot ways to expand your catalog.
Zero in on the right keywords
The Top Search Terms dashboard gives a broad view of customer search activity across Amazon stores. It lists what keywords customers use to find products, along with the top three products, categories, and brands associated with each keyword. Use this to inform your SEO strategy, add keywords to product detail pages, and uncover advertising opportunities.
Optimize product listings for more clicks
The Search Catalog Performance dashboard helps you understand customer behavior. Identify drop-off points and address problems with product discoverability and sales conversion.
Identify profitable trends and opportunities
The Search Query Performance dashboard lists keywords customers use to find your brand. Look at query volume, impressions, clicks, cart adds, and purchases to spot ways to expand your catalog.
Zero in on the right keywords
The Top Search Terms dashboard gives a broad view of customer search activity across Amazon stores. It lists what keywords customers use to find products, along with the top three products, categories, and brands associated with each keyword. Use this to inform your SEO strategy, add keywords to product detail pages, and uncover advertising opportunities.
Increase revenue and grow traffic
Get the data you need to assess customer satisfaction, build customer loyalty, and earn more repeat business.
Improve customer engagement and drive repeat purchases
The Repeat Purchase Behavior dashboard provides a detailed breakdown of how often customers repeatedly buy from your brand. Track orders received, sales from repeat purchases, and the number of repeat customers to better understand customer engagement.
Learn about your audiences
The Demographics dashboard breaks down sales by customer age, income, education, gender, and marital status. Use this intel to tailor your advertising campaigns to reach your intended customers more effectively.
Create virtual product bundles
The Market Basket Analysis dashboard reveals what products customers frequently buy together. See how the products you offer correlate with popular combos to enhance your cross-selling potential.
Improve customer engagement and drive repeat purchases
The Repeat Purchase Behavior dashboard provides a detailed breakdown of how often customers repeatedly buy from your brand. Track orders received, sales from repeat purchases, and the number of repeat customers to better understand customer engagement.
Learn about your audiences
The Demographics dashboard breaks down sales by customer age, income, education, gender, and marital status. Use this intel to tailor your advertising campaigns to reach your intended customers more effectively.
Create virtual product bundles
The Market Basket Analysis dashboard reveals what products customers frequently buy together. See how the products you offer correlate with popular combos to enhance your cross-selling potential.
thefitguy
"Quarterly sales jumped over 40% after optimizing for best search terms using the Amazon Brand Analytics Search Terms and Search Query Performance dashboard."
Guy Arad
Co-founder
Ready to get started?
Step 1.
Log in to Seller Central
Log in to your Seller Central account or sign up as a seller. Make sure you have a Professional selling plan so you can access Brand Analytics.
Step 2.
Enroll your brand
If you’re the rights owner, enroll your brand in Brand Registry. Or, if you’re employed by an enrolled brand, ask the rights owner or another administrator to assign you the brand representative selling role.
Step 3.
Access Brand Analytics
Access Brand Analytics from the Seller Central main menu by clicking Brands, then Brand Analytics.
You can learn more about each Brand Analytics dashboard and explore additional brand selling tools using the Build Your Brand page in Seller Central.
You can learn more about each Brand Analytics dashboard and explore additional brand selling tools using the Build Your Brand page in Seller Central.
