Guy and Yaniv enrolled thefitguy in Brand Registry
early on so they could take advantage of Amazon Brand Analytics and all the tools and benefits available to registered brands to succeed.
“Brand Registry allows us to deliver a message that will make a satisfied customer,” Yaniv says of the A+ Content modules he spends time curating for thefitguy’s product listings. “Being a brand means we have a stake in the relationship from the moment a customer sees an ad for our product until they are using that product. With all the tools Amazon gives us, that relationship is possible.”
Guy and Yaniv have expanded their product line as they’ve enjoyed success selling in Amazon’s store. In addition to shin guards, they now sell a variety of belts, guards, and gym attachments. They’ve used information about how their target audience searches to fill gaps in the weightlifting accessory marketplace. Unsurprisingly, they have seen sales growth and continue to build a trusted reputation as a fitness accessory brand.
“Our vision has always been to offer products that are unique, well-made, and solution-oriented,” Yaniv says. “We don’t follow other brands, we try to lead.” By exploring more of Amazon’s Brand Registry tools and programs, they hope to continue offering new, innovative products for the fitness community.