As the McCauleys decided where to launch their brand
, a major retailer proposed an order that would’ve set them up for success. It came with a caveat: they wouldn’t be able to sell online using Amazon. They had something else in mind entirely: to build an online storefront
exclusively in the Amazon store.
Matt remembers being nervous about the decision to be a “born-on-Amazon brand,” but he has no regrets.
“It was absolutely the best decision that we could have made,” Matt says.
Amazon’s ability to help tell Hope & Henry’s story swayed the duo. Account managers
guided the McCauleys through the process. Matt appreciated their follow-through.
“We were both surprised at how helpful Amazon has been. Not just in launching, but after we went live, they helped us along the way,” Matt says.
Customers looking for brands like Hope & Henry were already shopping in the Amazon store.
“They love the convenience, the shipping—they're already there. So it was just a matter of introducing them to our brand,” Matt says.
Everyone involved helped ensure a strong brand experience, conveying the Hope & Henry personality using the Amazon Stores
tool. They found loyal customers faster than anticipated.