When Max was eight, his two favorite things were basketball and hot chocolate, so he designed a mug with a hoop to shoot marshmallows through. Nine years later, he and his family have built a small business that is on the cusp of large-scale distribution.
But is that what’s best for Max and his family?
In the first episode of Amazon’s new podcast This Is Small Business, host Andrea Marquez talks with the Ash family, getting their backstory and journey from elementary school crafts to a decade of securing patents and growing MAX’IS Creations into a thriving business.
Max Ash and his family in front of their family barn
Carolyn Ross
When Max, the inventor of “the Mug with a Hoop,” was only a year away from college, the Ash family faced a decision: Should they invest and scale up to keep the company moving forward? What should their next steps be?
We invited Verne Harnish to join the podcast and provide his perspective. Harnish, the founder and CEO of Scaling Up and the Entrepreneurs’ Organization, shares his wisdom from over 30 years of working with small businesses around the globe. Harnish talks about what the Ash family could do next, and how each entrepreneur’s journey is unique.
Listen to episode one of This Is Small Business to hear Harnish’s advice for the Ash family, and subscribe to This Is Small Business anywhere you get your podcasts.
Do you have a great product idea? Maybe you’re excited about the potential, but not sure how to go about making your dream a reality. Check out this ecommerce business guide for steps and tips for success, plus ecommerce resources to help along the way.
