Registration is open for Amazon Accelerate, our annual seller conference! Learn moreRegistration is open for Amazon Accelerate, our annual seller conference! Learn moreSeller University
Grow your brand with confidence.
Seller University is a free educational resource designed to empower the success of your business. Learn how to list, price, fulfill, and advertise with Amazon, or explore advanced topics to take your selling to the next level.
Seller University is a free educational resource designed to empower the success of your business. Learn how to list, price, fulfill, and advertise with Amazon, or explore advanced topics to take your selling to the next level.
Why Seller University?
Everyone learns differently. That’s why we offer education for multiple learning styles. Stay up to date on tools, processes, and opportunities with videos and downloadable guides that span more than 125 topics across global stores. Or access live trainings up to 25 times each month to get your questions answered in real time. Learn more
Don’t have a selling account?
Get step-by-step instructions
Get unstuck with guidance for each step of key tasks, including listing, pricing, and fulfillment. Or learn how to access, configure, and use tools like A+ Content and Brand Analytics.
Grow your selling strategy
Discover programs, tools, and opportunities that can enhance how you sell. Get tips for inventory management, advertising, and account health. Explore brand benefits and global selling strategies.
Join live trainings
Register for weekly live training sessions to hear directly from Amazon experts. Learn best practices on topics like Fulfillment by Amazon (FBA), reselling, and listing, and discover solutions through Amazon Business to help you grow.
Did you know?
Seller University can help you unlock the New Seller Guide
Amazon’s New Seller Guide is a set of brand, logistics, pricing, and promotional services that can help sellers generate approximately 6x more first-year sales on average. Seller University offers a range of educational content to help you take advantage of the New Seller Guide.
Explore Seller University resources
For new sellers
Kickstart your selling journey with content that helps you discover and use selling tools and programs.
For experienced sellers
Tackle new challenges and bigger opportunities with up-to-date information, training, and tips.
Ready to get started?
Step 1
Log in to Seller Central
Log in to your Seller Central account or sign up as a seller.
You can also explore a limited number of videos on our Seller University YouTube channel.
You can also explore a limited number of videos on our Seller University YouTube channel.
Step 2
Visit Seller University
Visit Seller University anytime from the main menu in Seller Central by selecting Learn, then Seller University.
Step 3
Start learning
Browse our full catalog by topic, search for specific trainings, or register for an upcoming live training session. You can customize your learning and get recommendations for additional content.
Other resources
Seller Forums
Connect with other sellers, ask questions, and share your own experiences
Seller News
Review the latest news from Amazon about FBA, pricing, account health, and more.
Frequently Asked Questions
What is Seller University?
Seller University is your hub for education, training, resources, and tips about selling with Amazon. You can learn how to list, price, and advertise your products. Or explore advanced selling topics to take your business to the next level.
Seller University offers videos, live training sessions, and downloadable PDFs. Review our full catalog in Seller Central, or start exploring resources on our Seller University YouTube channel.
Seller University offers videos, live training sessions, and downloadable PDFs. Review our full catalog in Seller Central, or start exploring resources on our Seller University YouTube channel.
Who can use Seller University?
To review our full catalog of resources, you need to have a Seller Central account. But anyone can explore selected resources using the Seller University YouTube channel.
What kind of educational content does Seller University provide?
Everyone learns in their own way, at their own pace. That’s why Seller University offers a wide variety of on-demand and live content in 15 languages.
- Videos: Topics range from overviews of programs and tools to step-by-step instructions that can be paused and rewatched as you progress through a workflow.
- Guides: Access a wide variety of educational guides that provide high-level overviews of products, services, and workflows.
- Live training: Get your questions answered in real time through live sessions with experts on a variety of topics. Sessions can be re-watched on demand.
How do I sign up for Seller University’s live training sessions?
To sign up for a live session, log in to your Seller Central account, visit Seller University, and select Webinar at the top of the page. Scroll through our list of upcoming sessions, then click Register to reserve your spot.
