GLOBAL SELLING

Expand to Singapore

Sell in one of the richest countries in the world

Already selling on Amazon.com?

Expand to Singapore

 

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Why expand to Singapore?

Get early-mover advantage by bringing new selection to Amazon Singapore. With high GDP per capita, a well-developed ICT infrastructure, and a government focused on building a smart economy, Singapore is one of the best-equipped opportunities in Southeast Asia.

Amazon.sg is an English-language experience, eliminating the need for translations, and boasts lower Fulfillment by Amazon fees compared to selling in the U.S. Expand now and take advantage of a Professional selling plan subscription fee waiver (S$29.95/month) plus zero promotional fees for Deals and Coupons, both through December 2021.

Singapore Ecommerce Stats

$65.2K

GDP per capita
Source: SimilarWeb, December 2020

$1.2K

average revenue per user,
126% vs. average
Source: The World Factbook

70%

ecommerce penetration,
73% projected by 2023
Source: Statista

Accelerating digital adoption

60% of Singaporeans shop online at least once a month, and continue to buy more essentials online. With average basket size across Southeast Asia increasing by 23% in 2020, Singapore stood out with 51% growth1.
1Source: iPrice Group, Southeast Asian Commerce 1H

A growing opportunity

Singaporeans are buying more essentials online. In 2021, Singaporean e-commerce is projected to exceed $2.7 billion, with an annual growth rate of 9.9%2.
2 Source: GO-Globe, Singapore trends for 2020

Start selling on Amazon in Singapore

Whether you are new to selling online or a seasoned exporter, Amazon makes selling locally and internationally simpler and easier. Just like in the US, you can sign up for a Seller Central account in Singapore. Get started in just a few steps.

Step 1

Decide what to sell
Understanding Singapore local laws is important for selling on Amazon.sg. It is important that you understand how Singapore applies Goods and Services Tax (GST) Value Added Tax (VAT) to orders made online. When you import goods into Singapore, you must comply with Singapore customs laws, as well as laws and regulations.

Understanding Singapore local laws is important for selling on Amazon.sg. It is important that you understand how Singapore applies Value Added Tax (VAT) to orders made online. When you import goods into Singapore, you must comply with Singapore customs laws, as well as other laws and regulations.

Step 2

Register and List
Take advantage of Amazon’s powerful tools to manage your seller accounts. You can link your North American or European marketplace accounts to your Singapore account, see your global sales on one page, and sync your listings. Learn more about the document verification and review process after setting up a Singapore Account.

Step 3

Ship and fulfill
Amazon has a network of leading international shipping and logistics experts that offer special discounted rates for Amazon sellers that are expanding their business into Singapore.

Most Amazon sellers opt for Fulfillment by Amazon (FBA) when they want to generate more sales without necessarily investing more in logistics. Understand what’s involved in shipping to and fulfilling in Singapore, including costs, times, and requirements. Amazon has a network of leading international shipping and logistics experts that offer special discounted rates for Amazon sellers that are expanding their business into Singapore.

Step 4

Manage your business
Use Amazon tools like Sponsored Products, Lightning Deals and coupons to build your business in Singapore.

Frequently Asked Questions

Get answers to the frequently asked questions about selling in Singapore.

Overall

What are the fees required to sell on Amazon Singapore
There is a waiver of professional selling account fee till 31 December 2021. The associated fees to sell on Amazon would include subscription fees, storage fees, referral fees, refund administrative fee. If you choose to list your products for Fulfilment by Amazon (FBA), the associated fees would include storage fee and Fulfilment Fees.
Can I list my products in all Amazon Singapore categories?
More than 20 product categories are open to sellers. See the eligible categories page for more information of available categories in Amazon Singapore.
In what currency will I receive my payment?
Payment will be provided in SGD. If you are an international seller, you can select to use Amazon Currency Converter for Sellers to receive payments in the currency of the country/region in which your bank account is located.

Pricing

How much does it cost to sell on Amazon Singapore?
It costs S$29.95 per month (excl. GST) plus a fee on each product that is sold. The fee varies across categories.
How much does it cost to start Amazon FBA?
Fulfilment by Amazon costs vary widely depending on several factors, including the size and weight of the product you’re selling. To estimate the cost of using FBA for your products visit the FBA pricing page.
When do I start getting charged the monthly subscription fee?
The monthly subscription fee begins as soon as you complete the registration process. Your first monthly subscription fee will be charged at that time unless otherwise stated in any promotional offers.

Sell your items

How do I manage my selling account?
Use the Seller Central website to manage all aspects of selling on Amazon. Seller Central is the website where you manage your selling account, add product information, make inventory updates, manage orders, and manage payments.
How do I add inventory?
You have four options for submitting product-related data:
  • Use the Add a Product feature on Seller Central to create one product at a time.
  • Use Excel-based inventory files to create multiple products simultaneously.
  • Use Amazon Marketplace Web Service to perform bulk uploads and receive bulk reports.
  • Use Amazon Marketplace Web Service to perform bulk uploads and receive bulk reports (Professional plan only).
How will I know when I have a sale?
Amazon notifies you by email when you receive an order. You can add multiple email address and manage notification preferences in your account settings anytime.

Ready to expand to Singapore?

Already selling on Amazon.com?

Expand to Singapore

 

New to Amazon?

Get started