How does Remote Fulfillment with FBA work?
Remote Fulfillment with FBA lets you sell to customers in Canada, Mexico and Brazil without sending inventory to those countries like this:
1. Complete your Remote Fulfillment with FBA enrollment.
2. Amazon will replicate and translate your offers using Build International Listings.
3. Amazon will use net proceeds to automatically adjust your prices to the target country.
4. Customers will see and buy your US FBA offers in their local stores.
5. Amazon will ship your orders directly to customers abroad.
6. Amazon will be responsible for providing support to customers for your orders.
Understand the first steps to start offering your US FBA products directly to customers across the border.
Review Build International Listings settings
When you enroll in Remote Fulfillment with FBA, Build International Listings
duplicates your US offers on Amazon.ca, Amazon.com.mx and Amazon.com.br.
Build International Listings also synchronizes your US FBA prices to Mexico, Canada and/or Brazil providing the same profit you would get in US, by adjusting prices according to:
Already have a Build International Listings connection? No need to make any changes to your current settings.
You can include additional markups to your prices in each marketplace on Menu > Inventory > Sell Globally > Build International Listings page.
Any manual adjustments to ASIN prices directly in your target store or stores (Mexico, Canada or Brazil), will break the connection between that ASIN and its US price. When manually adjusting prices, please ensure that you account for the exchange rate difference between US, Canada, Mexico and Brazil to avoid unwanted pricing errors.
Remove seller-fulfilled offers sharing the same SKUs as FBA offers
While enrolled in the Remote Fulfillment with FBA, seller-fulfilled offers can not use the same SKUs as FBA offers.
Seller-fulfilled inventory sharing SKUs with FBA offers will be set to zero. To maintain seller-fulfilled offers for the same items, assign the seller-fulfilled offer with a different SKU.
Assign a bank account to each target country
Under Account Info, assign a deposit and charge method in each selected marketplace. Use your existing US options or use Amazon Currency Converter for Sellers (ACCS)
and deposit into your US bank account.
Manage your Remote Fulfillment listings
Review your ASIN status report
In Seller Central, download your "ASIN status report" under Inventory > Remote Fulfillment with FBA page. Understand which products were already added into the program and those that still need to become active. Enroll and unenroll eligible offers on a country level using this report.
The file will show which of your ASINs:
- Are eligible to be sold through Remote Fulfillment with FBA
- Require an action in the source marketplace (US) before you can add them to the program
- Require an action in the target marketplaces (Mexico, Canada or Brazil) before you can add them to the program
- Have been removed from the program
How to enroll and unenroll ASINs
Learn how to use the ASIN status report to enroll or unenroll eligible ASINs in Canada, Mexico and Brazil:
- Download your ASIN status report. Open Menu > Inventory > Remote Fulfillment with FBA > Generate report and download the most recent version of your eligible ASIN status report.
- Select the ASINs you want to add or remove. Determine the specific country and product you want to add or remove from the program, type in “Yes/No” on the “Enable/Disable” column and save the file.
- Upload the ASIN status report file. On the same Remote Fulfillment with FBA page, click “Choose file” then select your ASIN status report file with the changes and upload it. Once uploaded, it will activate or deactivate the modified ASINs on your report in the selected target country.
Understand the cost of Remote Fulfillment with FBA
Just like any FBA product sold in the US, products sold internationally through the program will generate two types of fees: the Remote Fulfillment with FBA fee (instead of the US FBA fee), and the category referral fee for the marketplace where the sell occurred (instead of the US referral fee).
- Remote Fulfillment fees are determined by product size and shipping weight and the costs of cross-border fulfillment to Mexico or Canada.
- Referral fees are based on the store where the product was bought.
- Customers, not sellers, pay import duties on items bought through Remote Fulfillment with FBA.
Our automated pricing tool already synchronizes your US FBA prices and adjusts them to Mexico, Canada and/or Brazil. It takes into account the exchange rate, estimated differences in fees, and costs that you may incur, providing you with the same profit you would get in the US.
What you can sell on Remote Fulfillment with FBA
Due to trade compliance and in-country regulations, not all items are eligible to sell through Remote Fulfillment with FBA.
The following product types are not eligible:
Increase Remote Fulfillment sales
Promotions, Deals, and Coupons
Discounts can help increase sales and obtain new international customers. Amazon Promotions
, and Coupons
are also available in Mexico, Canada and Brazil to offer a percentage or money-off discounts on your products.
Promotions work similarly in all marketplaces. However, there are three key differences for the Mexico and Brazil stores:
- There are no creation fees for Deals.
- There are no redemption fees for Coupons.
- Amazon Vine is not available in Mexico or Brazil yet.
Benefits to your business:
- Merchandising: Enjoy automatic merchandising for your Deals and Coupons through Amazon.com.mx, Amazon.ca or Amazon.com.br. Customers can discover promotions on the Deals and Coupons home pages, in search results, on product detail pages, and in their carts.
- Increase sales across your brand: Promotions help increase sales by offering discounts on products. Promote your best sellers or reduce overstock and free up FBA storage.
- Improve discoverability of your brand and products: Products with promotions receive additional badging in search results, helping customers to find your best offers.
Use Amazon Ads
to help develop your business in Mexico, Canada and Brazil. Amazon’s advertising solutions can help you boost your visibility, reach more shoppers, and increase your sales.
Benefits to your business:
- Get discovered: Advertising helps introduce your product selection to new customers and tell your brand story to shoppers in more countries.
- Increase sales: Advertisers see an average Return on Advertising Spend (ROAS) of 2.2X 2 months after launching Sponsored Products campaigns in a country other than their domestic marketplace.1
- Control costs: Advertisers in the US and Canada who also advertise in Mexico saw a 70% reduction in cost per click (CPC) than those who only advertise domestically, 6 months after launching Sponsored Products.2
- Tools and features: Global advertising is easy with Amazon Ads solutions. Here are some tools and features available to you.
- Language and keywords: Switch languages in your ad console based on your preferences, and translate suggested keywords with our keyword localization feature.
- Multi-marketplace campaign creation: Launch in multiple marketplaces at once, or replicate Sponsored Products campaigns in another country without having to re-enter or translate your campaigns.
- Manager account: Oversee performance metrics and billing notifications across marketplaces from one place with a unified view of all your global Amazon Ads activity. Learn more about the tools and features for global advertising.
- Join shopping events, like a local: One of the advantages of selling internationally is the ability to participate in local shopping events, like El Buen Fin in Mexico. Did you know that this event generated an online revenue of over 31 billion Mexican pesos in 2021?3 Ads can help your products stand out during these periods—use our calendar to mark important shopping events you can participate.
This calendar will help you plan for important shopping events, so you can leverage ads and promotions to stand out during these periods.