Amazon Accelerate

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Amazon Accelerate 2021 recap

Amazon Accelerate took place October 20–21, 2021, with sessions focused on five tracks:
  1. Navigating selling on Amazon
  2. Shipping & fulfillment
  3. Advertising
  4. Building your brand
  5. Selling globally
This year’s event featured new product and service announcements for current and aspiring sellers who want to take their Amazon partnership to the next level.

Products and services announced at Amazon Accelerate 2021

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Start your business

Product Opportunity Explorer

Take the guesswork out of identifying new products to launch using rich insights into what customers are looking for. Uncover niches of emerging product opportunities through detailed data on search volume and growth, sales history, pricing trends, and more to help you identify and act on customer demand.
Coming soon

Search Analytics Dashboard

Use a wealth of anonymized data to better understand customers’ interests and shopping choices related to your products. Optimize your listings, improve inventory planning, build your product development roadmap, and grow your business both on and off Amazon.
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Build your brand

Amazon Brand Referral Bonus

Direct non-Amazon marketing traffic from your or other websites to Amazon and earn a bonus of, on average, 10% of the purchase price of the promoted product and any other of your brand’s products purchased over the following two weeks.

Amazon Customer Engagement

Launch email marketing campaigns to grow customer loyalty and raise awareness of your new products.

A+ Story Cards

Showcase your brand story on product pages through rich visual imagery. More seamlessly connect shoppers with your other selection.

Customer Review Resolution

Provide enhanced customer service to customers who leave negative product reviews. Offer additional support, a courtesy refund, or a replacement, in order to build a stronger connection with customers.
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Scale and grow

Local Selling

Offer in-store pick up for products to customers in specific zip codes. Become a multi-channel retailer by listing products on Amazon and offering them to local customers in designated areas for same day, in-store pick up or your own local delivery. Combine pick up and delivery with your businesses services, such as installation and repair.

Customer Service by Amazon

Even if you fulfill their own orders, you can have Amazon manage your customer inquiries, refunds, and returns - for free or at a discounted rate depending on customer contact volume. Let Amazon provide quality customer service across geographies and in multiple languages.

Marketplace Product Guidance

Eliminate the guesswork of which of your products you should and can sell internationally. Identify high-potential products you can add to your catalog in international stores, based on personalized recommendations calculated by machine learning models.
Coming soon

Global Inventory Viewer

Use this one-stop experience to monitor inventory supply and demand across all stores in a consolidated manner. Global Inventory Viewer seamlessly integrates with Send to Amazon, making it simple and easy to send more inventory to Amazon fulfillment centers before running out of stock.
Coming soon

Global Listing

List products on Amazon once and sell globally. Replicate your product listings in multiple international stores with just a few clicks. See all of your listings from a set of globalized pages and views.