FULFILLMENT BY AMAZON

Prime Day

For Amazon selling partners, Prime Day is more than just a sales boost—it’s a great way to build awareness and gain traction on new products.

Planning for Prime Day

Plan for high demand and fast turnaround, especially for new and popular items.
During our peak hour, customers were purchasing one Tea Forte product every two seconds.
Jurgen NebelungTea Forte

Deals to drive discovery

Shoppers love a good deal. Stack the odds in your favor with an attention-grabbing price tag.
Create a coupon
Discount a top-selling product, or offer loyal customers a package deal.
Share promo codes
Create targeted social media promotions and spread the word.
Make it exclusive
Prime Exclusive Discounts stand out in search and product pages—and they’re only for Prime members.

Behind-the-scenes on Prime Day

See how teams from all over the planet delivered for customers in Amazon Prime Day 2017.
Video thumbnail featuring Prime Air jet

Sell through the seasons

Pro tips for tackling the ups and downs of seasonal inventory on Prime Day, during the holidays, and other events throughout the year.

Quip tip:

Don’t stress on storage

When determining storage limits, we account for seasonal sales spikes, recent growth, and popularity of current products.

So many sales, so little time

For starters, determine if your event is just a one-day occurrence or spans an entire season. Then follow this guide, along with your own sales insights, to home in on how much to order, ship, and re-order.
One-day events
With quick turnaround events like Prime Day, send all stock by the due date, then ramp up sales with pre-event campaigns. For best results, calculate expected demand and sales goals well in advance.
Season-long celebrations
From holiday sales to football fandom, longer events give you flexibility to adapt and replenish as you go. To minimize overstock, keep an eye on inventory levels as the season starts to wind down.

Quip tip:

Fan favorites

Your customers know best. Keep tabs on trending events and products by staying active on social media.

Leftover inventory—you’ve got options

Once you lock down your timeframe, make sure you have special offers, marketing campaigns, and off-site storage ready to go.
Amazon outlet
Outlet can help you boost sales, improve cash flow, and optimize inventory levels.
Markdowns
For slow-moving items, mark down products within a specific category to drive more discovery.
Buybacks
Negotiate a buyback with your suppliers—this helps ease any risk of buying seasonal products in bulk.
Bulk removal
Save yourself some time and avoid unexpected storage fees with a one-time removal service.

Thompson Tee wins the holidays

As small business owners, Billy Thompson and Randy Choi are always adapting. When inventory issues held back their 2017 holiday sales, the partners rebuilt their marketing strategy and increased holiday sales by 23%.
Seller Spotlight: Thompson Tee

Explore what’s in season

Amazon drives discovery of seasonal products year-round. Explore this season’s featured specialty stores to see how we’ve helped products like yours get in front of millions of Prime shoppers.
Rate this page
Please tell us the reason for your rating
500 characters remaining
Privacy disclaimer
Thanks for the feedback!
Your feedback helps us improve our website.
Do not include any personal or sensitive data. By submitting feedback, you acknowledge that no personal or sensitive data is included with your response (e.g., names, addresses, telephone numbers or e-mail addresses).