Ecommerce or electronic commerce is the trading of goods and services on the internet. It is your bustling city center or brick-and-mortar shop translated into zeroes and ones on the internet superhighway. This year, an estimated 2.14 billion people worldwide
will buy goods and services online, and the number of Prime members shopping Amazon stores now tops 150 million.
Ecommerce one way among many that people buy and sell things in retail. Some companies sell products online only, but for many, ecommerce is a distribution channel that’s part of a broader strategy that includes physical stores and other revenue streams. Either way, ecommerce allows startups, small businesses, and large companies to sell their products at scale and reach customers across the world.