Amazon customers
At Amazon, we always start with the customer. We partner with sellers to provide them with an amazing shopping experience.
- In 2022, Amazon was ranked the most trusted brand by US consumers.
- Amazon ships to customers in more than 100 countries and regions.
Independent sellers
Independent sellers improve product selection, prices, and the overall customer experience. While each seller story is unique, our goal is always the same: support seller growth and success.
- More than 60% of sales in the Amazon store come from independent sellers—most of which are small and medium-sized businesses.
- In 2023, US-based sellers sold more than 4.5 billion items—an average of 8,600 items every minute.
- In 2023, US-based sellers averaged more than $250,000 in annual sales.
The best year we ever had with my cousin reselling our products, we made maybe $40,000. Then we launched our store with Amazon in the second week of November of 2021. In 2022, we did $96,000 in sales. That’s phenomenal! Now my question is, what do I got to do to do half a million with Amazon this year?
Brands in the Amazon store
Thinking about launching a brand with Amazon? Brands help customers identify new products and can be a great way to grow your business.
- In 2023, brand owners’ sales grew more than 22% in the Amazon store compared to the previous year.
- In 2023, Amazon Brand Registry proactively blocked or removed 99% of listings suspected of counterfeiting or other forms of abuse.
- More than 15,000 brands have used IP Accelerator to enroll in Brand Registry, and more than 1.6 billion items were protected by Transparency product-serialization codes.
I’ve actually been really impressed—and kind of surprised, quite frankly—at how much Amazon has helped us build the brand; not just on Amazon, but outside of Amazon.
Prime Day
We’re excited to celebrate Prime Day each year and offer resources and guidance so sellers can maximize the opportunity.
- Prime Day 2024 was Amazon’s biggest Prime Day shopping event ever, with record sales and more items sold during the two-day event than any previous Prime Day event.
- A record-breaking number of customers signed up for Prime in the three weeks leading up to Prime Day 2024, with millions of new members worldwide.
- Independent sellers sold more than 200 million items during Prime Day 2024.
Amazon tools, programs, and services
Our selling plans come with a package of tools and services that sellers use to launch, manage, and grow their businesses. We also offer optional tools and programs to transform the selling experience.
- Shipping with Fulfillment by Amazon (FBA) costs 70% less per unit than comparable premium options offered by other US fulfillment services.
- According to a 2022 benchmarking report, sellers and other advertisers who used Sponsored Products campaigns through Amazon Ads spent 13%-79% less per click compared to alternatives. 1
- Subscribe & Save products with a 10%-15% discount can drive up to a 1.8X increase in sales conversion on average.
- Basic A+ Content can encourage repeat purchases and increase sales by up to 8%.
- In 2022, Amazon and our third-party partners lent $2.1 billion to sellers.
- Veeqo helps independent sellers save up to 78% on UPS Group labels.
- On average, Buy with Prime increases the chance of an off-Amazon customer purchase by 25%.
We realized we needed a new customer channel, and we needed some logistical support that was a lot more robust than what we had.
Ready to sell with Amazon?
● Find profitable product ideas
● Build an online store
● Source products
● Fulfill orders
● Get product reviews
*A Professional selling plan is $39.99 a month + selling fees. Learn more
