Amazon Local Selling

Grow your business with local customers

Reach Amazon customers that are within your local area. Amazon Local Selling is fast, convenient, and flexible for customers—and our team will help you get up and running.
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Reach Amazon shoppers in your area with local delivery and services

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Drive additional traffic and sales
Drive more online visibility to your business.
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Fast, customizable shipping choices
Ship in as fast as 1-2 days in an area defined down to the zip-code.
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Flexible fulfillment options
Choose when, where and how customers receive your products.
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Seller support team
We are here to assist you.

What you can offer customers

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Local Delivery
Use integrated Amazon shipping partners to deliver locally.
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Local Self-Delivery
Use your own fulfillment network to deliver orders for local customers.
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Delivery and Services
Coming soon: Deliver an order and provide a related service.
Walts TV storefront
As we've increased the sales through Amazon, it's allowed us to hire more people and scale.
Michael HendleyOwner, Walts TV

Local selling in 3 steps

Step 1

Define your local selling area

Submit your application and our team will contact you.

Step 2

Create your offers

List your products, inventory, and services for your location.

Step 3

Start selling

Complete fulfillment of orders.
Our team will help set you up.


"Local Selling has allowed us to deliver the orders ourselves in specific areas, reducing our dependency on approved carriers. This means we can offer the customer better and faster service."

Michael Liu
Cavalier Store

“I do not believe we could have reached this kind of success, so quickly, without the assistance of our Amazon counterparts. We look forward to 2024 and achieving our goals.”

Bob Delfin
ODP Business Solutions

Frequently Asked Questions

How does local delivery work?
With local delivery you can list selection only available to customers within a delivery area you define, down to the zip code level. Customers outside of your delivery area will not see your product offers. With local delivery, you can continue to utilize integrated Amazon shipping partners while still gaining access to faster 1-2-day delivery promises.

If your business has the ability, you can offer self-delivery and use your own fulfillment vehicles to deliver products to customers in your defined regions.
How do I onboard into local delivery?
After applying, if local delivery is suitable for your business, one of our sales representatives will reach out to you to schedule time to review details, answer questions and confirm this is a good fit for your business. Next, they will help you gather the details needed to complete onboarding. Then, one of our onboarding experts will help get your business set up and launched with local delivery.
Why should I sign up for Delivery and Services?
Our Delivery and Services program lets you offer furniture in the Amazon store using your own trusted logistics providers to complete delivery and provide related services. This can help you reach Amazon customers in your local area. You have complete control, from customizing the specific service region down to a single ZIP code, to selecting which days and times you offer services. When a customer places an order, you can schedule the service with them via phone or email. You can also offer the ability to schedule returns with you, allowing you to build a direct relationship with Amazon customers in your local area.
How do I qualify for Delivery and Services?
Amazon is committed to ensuring the best customer experience, so we only allow high-performing sellers to offer their services in the Amazon store. We have created an application to help evaluate your services infrastructure as it relates to our performance standards. Currently, only sellers who sell products and services related to furniture are eligible.
What kinds of services can I offer?
Currently, Amazon Local Selling's Delivery and Services program enables the following for furniture sellers: Room of Choice, Room of Choice plus Haul Away, Inside Entry, Inside Entry plus Haul Away, Assembly, and Assembly plus Haul Away.
What are the requirements to participate in Delivery and Services?
Along with our qualification criteria, sellers must meet our operating requirements. These requirements include complying with all Amazon Services terms and policies. For licensed services, you must also hold and provide to Amazon the appropriate jurisdictional trade licenses, registrations, and certifications according to the city and state laws of your account-coverage areas. All in-home technicians must be added to your Seller Central account and include a headshot. All in-home technicians must also complete and pass Amazon’s background check, and you must assign a technician to every service order. You must use the Tech App or integrate with our Services APIs to complete service orders.
Is there an additional selling fee to participate in Local Selling?
There are no additional fees to participate in Local Selling. You’ll continue paying a category referral fee per unit sold and a Professional selling plan fee.

Reach Amazon customers within your local area

Local selling