Sonja believes one of the reasons Thompson makes such a great candidate for beta programs is that he provides great feedback that helps make the programs better prior to being rolled out more broadly. “Much of Bernie’s feedback shaped the Voice of the Customer program. Seller feedback is fundamental to Amazon’s ability to make both the seller and customer experiences better,” Sonja said.
Thompson stressed that having a person to provide that feedback to – whether it’s surrounding a pilot or beta in which he’s participating or more general ways to make the selling and consumer experiences better – has been invaluable. “I feel like our Strategic Account Services account manager takes our feedback and allows us to be heard. It’s been a great benefit to the program.”
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