Build more with Amazon

Reach more customers. Simplify your supply chain. Build a global brand.

Get 10% back on your first
$50,000 in branded sales

Over the past 25 years, independent sellers have generated more than
$2.5 trillion in sales in Amazon’s stores.1

icon: a star in a circle

Not sure where to begin?

Answer three questions to learn how you can start selling with Amazon.
Question 1 of 3
Where is your business based?
$100 off shipments
10% on your branded sales

Get started with $50,000 in incentives

As a new seller, you can take advantage of a series of incentives.
icon: checkmark
10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000
icon: checkmark
$100 off shipments into the Amazon fulfillment network using the Amazon Partnered Carrier program
icon: checkmark
Free storage and customer returns with auto-enrollment in the FBA New Selection program
icon: checkmark
Up to a $1,000 credit to create Sponsored Products ads

Why sell with Amazon?

You’ve already achieved what few can—you’ve built a successful business. Now scale up with Amazon’s tools.
Growth chart
Be easy to buy, impossible to ignore
Customers the world over already know and trust the Amazon shopping experience. Combine your products with our reach—your brand’s story with our store—and watch the cart conversions go.
A price tag and a document with a checkmark inside a shield symbol, representing a registered brand
Big dreams need serious logistics
Free up time and money to invest where it matters most by letting us cover time-consuming tasks like order handling, customer service, and shipping—all at competitive rates.
You weren’t built to stay small
Go global with the help of tools that simplify international sales. Forecast demand, translate listings, navigate customs, convert currencies, and more to connect with customers around the world.
Take Off Luggage logo
“I trusted that there was a community out there that cared, and to whom we mattered. All we needed to do was find them.”
Headshot image of Sana Javeri Kadri
Sana Javeri Kadri
Founder & Chief Executive Officer
Take Off Luggage logo
“Challenges are a sign that something fundamental needs to change. In our case, it was the way we sold our products—we needed to get online.”
Headshot image of Manasi Gangan
Manasi Gangan
Founder

Amazon.
Always building.

Ready to build with Amazon?

Get 10% back on your first
$50,000 in branded sales
Just have a few items to sell?
*A Professional selling account is $39.99/month + selling fees. Learn more
1
2024 Amazon Small Business Empowerment Report