This is Small Business podcast: Season 1 rewind with Danyel Surrency Jones

Danyel Surrency Jones is featured on the season one finale of the "This is Small Business" podcast, where host Andrea Marquez shares her key takeaways from the season.

Danyel Surrency Jones is featured on the season one finale of the “This is Small Business” podcast, where host Andrea Marquez shares her key takeaways from the season.

Host of the This is Small Business podcast, Andrea Marquez shares key takeaways from her small business playbook.

Andrea’s guest for the finale of the first season of This Is Small Business was Danyel Surrency Jones, an Amazon seller and CEO and co-founder of POWERHANDZ, a global athletic training and rehabilitation product tech company that produces gloves to help improve accuracy and strength for a variety of sports. Danyel is also the co-founder, board chair, and president for The Power to Give Foundation, which is the non-profit side of POWERHANDZ.

Do not ever look to the right or look to the left and think that someone has a better story than you do. Believe in the story that is written for you.
Danyel Surrency Jones
CEO and co-founder of POWERHANDZ

Andrea organized her “small business playbook” into three categories: how to start a business, how to build a business, and how to grow. For each category, we heard from past podcast guests, and Danyel shared how each key takeaway resonated with her and connected to her journey as an entrepreneur.

In one key moment, Andrea recalled what she learned about the importance of trademarks and legal protection from episode seven, and Danyel weighed in on how critical it is to secure the intellectual property of a brand.

We have three patents that are part of POWERHANDZ,” Danyel says. “On day one, we knew that when we created our first emerging technology—which was our anti-grip, weighted basketball gloves—there was nothing like that out there in the market. We wanted to make sure that we were not only the first, but that we also had it finalized from a legal perspective. So we do have a design and utility patent that is associated with that particular product, as well as our name POWERHANDZ from a trademark perspective, and our tagline ‘train with purpose.’ We had a lawyer in the very beginning who focused on business law as well as intellectual property. That is very important.”

If you’re looking for support getting started with a trademark registration, check out IP Accelerator, an Amazon resource that can help you connect with vetted law firms and more. Click the link below to listen to the season finale and hear the rest of Andrea’s key takeaways from her fascinating conversations with the small business owners and experts she interviewed throughout the season. You can also listen to This is Small Business and make sure to subscribe for future episodes.

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Katelynn Gonzalez
Katelynn Gonzalez
Katelynn is an Editor who creates educational content for Amazon sellers. She previously hosted webinars within Amazon Ads and knows there is always more to learn about selling in Amazon’s store. Outside of work, she loves to golf, cook, and teach pilates.