The information on this page is for seller businesses based in mainland China, Hong Kong, and Taiwan. If your business is based in the US or elsewhere, check out our guide for beginners.
Global Selling
How to sell from China to the US
Prepare for registration and get answers to common questions about selling from China.
What you will need for registration
If you are wondering whether global ecommerce is right for your business, how profitable it may be, and what you need to get started, then this page can help.
Step 1: Register for a seller account
The first step to start selling with Amazon is to create a seller account. Seller businesses based in mainland China, Hong Kong, or Taiwan need to provide documentation listed below.
For a seamless process, gather all of the required materials before getting started. You will be able to stop and continue the registration process at any time, saving your progress using your chosen registration email and password.
If you encounter problems during registration, please click “Get Support” on the registration page for assistance.
Registration checklist:
1. Color-scanned business documents:
For a seamless process, gather all of the required materials before getting started. You will be able to stop and continue the registration process at any time, saving your progress using your chosen registration email and password.
If you encounter problems during registration, please click “Get Support” on the registration page for assistance.
Registration checklist:
1. Color-scanned business documents:
- For companies in mainland China: business license
- For companies in Hong Kong, China: Company Registration Certificates and Business Registration Regulations
- For companies in Taiwan:
- Limited company establishment registration form
- Registration form for the establishment of a joint-stock company
- Registration form for changes to a limited company
- Registration form for changes to a joint-stock company
- Approval letter for sole proprietorship registration
- Approval letter for partnership business
- Limited partnership establishment/change registration form
- Unlimited company establishment/change registration form
- Registration form for establishment of/change to a limited partnership
- Registration form for establishment of/change to a closed joint-stock company
2. Color-scanned ID card of the person legally responsible for your company
- The name on the ID card must match the name on your business license and the name on the registered Amazon account
3. A valid credit card for international payments
- VISA or MasterCard
4. Accurate and up-to-date contact information (using the email and phone of the person legally responsible for your business is recommended but not required)
- Email address
- Phone number
- Company address
5. Optional: Bank account used to receive payments
- Domestic bank account, third-party compliance service provider, overseas or Hong Kong bank account
Don't have an Amazon seller account yet?
Step 2: Complete documentation review
When you have completed the registration process, your account will enter the documentation review stage. The following possible verification checkpoints are:
- Identity verification: Please follow the prompts to submit the identity verification materials correctly—such as the ID card of the legal representative and the business license of the company—and wait for review.
- Video verification: There are currently two methods of video verification: instant call and scheduled call. If you choose to schedule a video interview, you will receive an email with more details within 24 hours. You can cancel or change your appointment if the video verification time of your appointment. See requirements for verification below:
Requirements for video verification
- Valid ID card: Use the ID card submitted at the time of registration OR the original Chinese business license showing the name of the legal representative.
- A government-issued photo ID of the company’s legal representative
- Your own government-issued photo ID
- A smartphone or tablet with the Alipay app installed
Amazon requires the legal representative of the company to attend the meeting. Documents required for video verification are:
If you are not the legal representative of the company, you must be authorized by the company to act on behalf of the legal representative and bring originals of the following documents to the meeting:
During the video verification, the Amazon auditor will review your Housing Allowance Enquiry or Social Security Enquiry, which confirms that your employer's name matches the name of the company associated with your sales account. To avoid delays, enter your "Housing Subsidy" or "Social Security Enquiry" on Alipay before making an appointment (the auditor will explain how to present the relevant social security information).
- Address verification: Please use the actual business address and ensure accuracy. The address cannot be modified after confirmation. You will receive a postcard with an address verification code mailed by Amazon within 5-8 business days. After receiving the postcard, please fill in the verification code on the postcard to the address verification field as soon as possible. If you do not receive a postcard after seven days, you can click “Send” again (up to three times).
- North American tax information review: This is a self-service process in Amazon Seller Central, where you will provide your tax identification and bank account information. View the step-by-step tax guideline.
- Account review: : Amazon may conduct a second review of some seller accounts that have completed registration. Review the seller account guideline.
Step 3: Select your selling category
Before you officially open your store, you will need to choose a selling category. Amazon has more than 20 categories open to sellers. Some selling categories allow new listings only, while others have additional guidelines on product quality, that require seller compliance.
Multiple selling categories provide Chinese sellers with business potential. Popular selling categories in North America include electronics, clothing, beauty, computers, healthcare, cars, home improvement, toys, and small household appliances.
Step 4: Upload product information
Amazon customers will explore and engage your listings on product detail pages. Our guide to Amazon Listings provides new sellers with a comprehensive introduction to product detail pages, regulations to keep in mind, and how to optimize your listings to increase conversion rates.
Step 5: Set up shipping and inventory management
Fast and high-quality delivery services are key to customer satisfaction, improved sales, and new selling opportunities. Amazon has multiple cross-border delivery solutions to help you provide this experience around the world:
- First-mile logistics: Sellers can choose Amazon Global Logistics (AGL) or other third-party logistics carriers.
- Inventory management: Store products using Amazon Logistics Warehouse Management (FBA Inventory)
- Fulfilled by Amazon (FBA): FBA provides end-to-end delivery, from warehouse management to customer service. When your product is sold, FBA will ship the product to the customer and provide any after-sales service.
Exclusive services and solutions for sellers
Self-paced online courses
Amazon Seller Encyclopedia is available 24/7 to learn on your time and at your own pace.
Official live classes
Amazon account managers and instructors provide live, hands-on selling courses for beginners and established sellers.
Paid premium courses
Get training from certified instructors—online and in person—for beginners and established sellers by certified instructors.
Dedicated account manager service
Amazon provides operation optimization solutions to help sellers layout global business depending on the seller's business scale and category.
Seller Training Center
Amazon's first comprehensive seller training center, the Asia-Pacific Seller Training Center in Hangzhou, China, is committed to providing one-stop, world-class training services for Asia-Pacific sellers.
For more support and services available to Chinese sellers visit gs.amazon.cn.
Frequently Asked Questions
Get answers to the frequently asked questions about registering an account.
Account registration
How do I close my account if I accidentally registered or no longer need it?
Contact Seller Support to close your account.
Can I stop and complete registration later?
Yes, you can save your progress to complete registration at your convenience by logging in with the email address and password you used to created your account. However, you can only see information about the currently selected service.
Does the payment method have to be a dual-currency credit card?
Yes, please use a credit card that can pay internationally. VISA and Mastercard are acceptable (VISA is recommended).
Can deposit methods be made using third-party service accounts?
Yes, but if you are using a third-party service account, please select "United States" in the "Bank Address" column of the deposit method.
Can tax information be skipped?
No. A United States tax audit is a self-service review process that guides you through entering your identifying information to confirm whether your account is subject to U.S. taxes. Most of the inputs are pre-populated from the information you provide during registration, so make sure to provide all required information. Chinese sellers must also complete this review process to complete the registration process.
If I have successfully registered a U.S. account, do I need to register another account to enter Canada and Mexico?
No. With a North America Unified Account, you can sell in three locations in the United States, Canada, and Mexico for the same subscription fee.
Shipping and delivery
What methods can I use to ship when an order is placed on Amazon in the United States?
Sellers have a variety of delivery options, including Amazon fulfillment solutions. For example, Fulfillment by Amazon (FBA) is a service that allows you to outsource order fulfillment to Amazon. You can set up FBA delivery in Seller Central, and ship inventory to Amazon fulfillment centers in the United States using the first-mile delivery service of a third-party company.
You can also fulfill orders through self-fulfillment, which requires you to pack and ship the order after the customer places it. You will need to enter a tracking code so that consumers can check the progress of the shipment.
You can also fulfill orders through self-fulfillment, which requires you to pack and ship the order after the customer places it. You will need to enter a tracking code so that consumers can check the progress of the shipment.
Are there any official logistics service providers?
You can find the Partner Network under “Explore Services” in the menu bar of Seller Central. Select the service you need (for example, international delivery) to learn about the service's partners.
Are there any discount programs for new FBA sellers?
The FBA New Products Inbound Program provides special rates to help sellers add new products with FBA. Search for "FBA New Listing Program" in the upper-right corner of Seller Central to enroll and learn more about the program today.
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