Growing your Amazon business

Once you know the basics of how to sell on Amazon, learn about the tools available to help you grow your business.
illustration of an Amazon seller sitting at a desk holding a product
Graph depicting an Amazon seller’s growing sales

Find your formula

Growing as a seller involves adding selection, driving traffic to your products, expanding your reach, and delivering a great customer experience. The tactics below can help you accomplish these tasks and improve your chance for success.

Get the Prime badge

Consider making your offers more attractive to 100 million Amazon Prime members worldwide using Fulfillment by Amazon (FBA). Compare the options to decide which fulfillment method is right for your business. FBA is also a great way to scale your business: send inventory to an Amazon fulfillment center, and we’ll handle the rest.

Free shipping, storage, removals, and returns

Try Fulfillment by Amazon now and get free shipping to an Amazon fulfillment center, free storage, free removals, and free return processing with the FBA New Selection program (conditions apply).
Illustrated house with an Amazon delivery van in front and an Amazon product listing page to the side

Advertise and promote your listings

Help increase sales, launch new products, generate reviews, clear inventory, or boost product visibility by using any or all of these strategies.
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Sponsored ads

Help feature your products in shopping results and on product detail pages, and pay only when your ad is clicked.
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Offer free shipping, percentage discounts, or buy-one-get-one promos on your products.
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Run flash sale to encourage people to take advantage of your lowered prices while they last.
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Offer coupons in shopping results, product detail pages, and customer Shopping Carts.

Get the New Advertiser Success Guide

Make sure you're ready, learn about eligibility requirements, and understand your advertising options.

Build your brand

If you have a registered trademark, Brand Registry is a free service that not only helps protect your intellectual property, but also unlocks tools like A+ Content and the Brand Dashboard on Seller Central.

Get greater control over your brand’s product listings with a simplified process for finding potential infringement cases. Search using images, keywords, or a list of ASINs, and report suspected violations through a simple, guided workflow. Our automated protections proactively remove suspected infringing or inaccurate content using information about your brand. Plus, our global team is available 24 hours a day, 7 days a week to help with any questions you might have.

With A+ Content, you can add rich media content to your Amazon store page and product detail pages to help increase traffic and sales. You can also create a custom web address and build out your storefront to showcase your products and brand story.

Brand Registry is available for sellers with:
A Professional selling account
An active registered trademark that appears on your products or packaging
The ability to verify yourself as the rights owner or authorized agent for the trademark.
Graph depicting the sales of an Amazon seller account

Keep things simple

Pricing rules help your offers stay within a set range. This can be important if you’re one of multiple sellers who offer the same product. Pricing rules change your prices automatically in response to events, like when the featured offer or lowest price changes. Update, pause, or delete your rules at any time.

Sell to Amazon Business customers

All sellers with a Professional account can create offers for Amazon Business customers, such as bulk pricing and business pricing. Besides standard selling fees, there's no additional cost to selling in the Amazon Business store.

Reach customers worldwide

With over 150 million paid prime members globally and hundreds of millions of active customer accounts worldwide, you can accelerate your international sales using the power of Amazon's global brand.
No matter where you’re located or what language you speak, your business can be a global business. Use Amazon’s international logistics network and global selling resources to sell your products worldwide:
  • Shipping: Ship your products to our global fulfillment centers and we’ll take care of the order fulfillment and localized 24/7 customer service.
  • Seller Central Partner Network: Connect with trusted local providers to sell globally about tax and compliance to shipping internationally and translations.
  • Build International Listings: This tool helps you create and update offers from a single source marketplace to one or more target marketplaces. You save time and effort by managing offers in one marketplace.
  • Currency conversion: Receive payment for international sales in your local currency and directly into your local bank account.
We were able to double our sales selling internationally.
Elena CastanedaBling Jewelry

Amazon stores around the world

World map showing all the countries that Amazon sellers can sell in
Fulfillment Centers

Global selling simplified

Woman in a black blazer looking at her account in the Amazon Seller mobile app

Download the Seller app

Use the Amazon Seller app to track sales, fulfill orders, find products to sell, respond to customer questions, capture and edit professional-quality product photos, and create listings—all from your phone.
Click here to download the Amazon Seller app on the Apple App Store
Click here to download the Amazon Seller app on Google Play

Get more efficient

Scale up, automate selling, and sell anywhere, anytime.
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Seller Central Partner Network

The Seller Central Partner Network is a one-stop shop to discover Amazon-approved third-party software and services to automate, manage, and grow your business.
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Scale with Amazon MWS

Stay efficient and improve response time to customers by using software built on Marketplace Web Services (MWS) APIs. Or build your own.

Follow best practices

Keep an eye on your performance metrics, stay up to date with Seller Central notifications, and obsess over customers.

Work with an account manager

Get strategic advice from an assigned account manager who can help grow your sales in Amazon’s stores. Your account manager will work with teams across Amazon and access programs that can benefit your business. Receive personalized coaching and mentoring to help you stay competitive and leverage our team to help with time-consuming tasks.
an Amazon seller on the phone with an account manager
Just have a few items to sell?

Start selling today

Put your products in front of the millions of customers who search every day.
$39.99 a month + selling fees