PRICING

Let's talk numbers

The cost to sell on Amazon depends on your selling plan, product category, fulfillment strategy, and other variables. The options are flexible, so you can find the combo that works best for you and your goals.
icon: information
US referral and FBA fee changes are coming on June 1, 2021. View details.
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Selling plan

The Individual plan costs $0.99 per unit sold, and the Professional plan costs $39.99 per month no matter how many units you sell.
See plan comparison

Referral fees

Amazon charges a referral fee for each item sold. The amount depends on the product category. Most referral fees are between 8% and 15%.
See referral fees

Fulfillment fees

The cost to ship your orders depends on whether you fulfill your own orders or use Fulfillment by Amazon (FBA).
See fulfillment fees

Other costs

Some sellers may incur additional fees (such as long-term storage fees) or pay for optional programs like advertising or premium account services.
See other costs

Getting paid and paying fees

When you set up a seller account, you’ll provide a credit card number and a bank account. Amazon will charge the credit card to cover your fees, and proceeds from any sales will be deposited into your bank account.
PLANS

Selling plans

Our selling plans give you the freedom to pay per sale or stick to a flat monthly fee. You can change or cancel your plan at any time.

Plans

Plans table PDF

Individual

Professional

$

0.99

/ item sold
+ additional selling fees

$

39.99

/ month
+ additional selling fees

Overview

This plan might be right for you if...
• You sell fewer than 40 units a month
• You sell more than 40 units a month
• You're still deciding what to sell
• You want to advertise your products
• You don't plan to advertise or use advanced selling tools
• You want to qualify for top placement on product detail pages
• You want to use advanced selling tools, like APIs and reports
• You want to sell products in restricted categories

Selling plan features

Add new products to the Amazon catalog
Grow your business with Fulfillment by Amazon
Apply to sell in additional categories
Save time creating listings in bulk
Manage inventory with feeds, spreadsheets, and reports
Qualify for top placement on product detail pages
Increase selling efficiency with API integration
Set your own shipping fees for non-media products *
Attract shoppers with on-site advertising tools
Run promotions including free shipping
Add multiple users to your account
Sign up for Individual
Sign up for Professional
* Books, Music, Video, and DVD
COST CALCULATOR

Estimate your Amazon sales margin

The cost of selling on Amazon.com varies based on your product characteristics, fulfillment method, optional services, and other factors. Use this calculator to generate a rough estimate of your per unit sales margin.
The calculator provides an estimate that does not include taxes, selling plan fees, FBA storage fees, optional services, all potential shipping expenses, and other costs your business might incur. Read the Amazon Services Business Solutions Agreement for a comprehensive explanation of the costs and terms applicable to selling in Amazon stores.

You can also use the FBA Revenue Calculator to estimate your sales margin.

Amazon jargon:

Referral fees

For every item sold, sellers pay Amazon a percentage of the total price—including item price, shipping cost, and any gift-wrapping charges—or a minimum amount, whichever is greater. Referral fees are in addition to selling plan fees.
FEES

Category Referral Fees

Fees Table

Category

Referral fee percentage

Referral fee minimum

Categories with fixed referral fees
3D Printed Products
12%
$0.30
Amazon Device Accessories
45%
$0.30
Automotive & Powersports
12%, except 10% for tires and wheel products
$0.30
Baby Products (excluding Baby
Apparel)
· 8% for products with a total sales price of $10.00 or less, and
· 15% for products with a total sales price greater than $10.00
$0.30
Beauty
· 8% for products with a total sales price of $10.00 or less, and
· 15% for items with a total sales price greater than $10.00
$0.30
Books
15% + $1.80 closing fee
--
Camera & Photo ¹
8%
$0.30
Cell Phone Devices *
8%
$0.30
Clothing & Accessories (excluding Shoes, Handbags, & Sunglasses)
17%
$0.30
Collectibles – Books
15%
--
Collectibles – Coins
· 15% for the portion of the total sales price up to $250 (with a minimum referral fee of $1.00)
· 10% for any portion of the total sales price greater than $250 up to $1,000
· 6% for any portion of the total sales price greater than $1,000
$0.30
Collectibles – Entertainment or Sports
· 15% for the portion of the total sales price up to $100
· 10% for any portion of the total sales price greater than $100 up to $1,000
· 6% for any portion of the total sales price greater than $1,000
--
Consumer Electronics
8%
$0.30
Electronics Accessories
· 15% for the portion of the total sales price up to $100.00, and
· 8% for any portion of the total sales price greater than $100.00
$0.30
Fine Art
· 20% for the portion of Sales Proceeds up to $100 (with a minimum Referral Fee of $1.00);
· 15% for any portion of Sales Proceeds greater than $100 up to $1,000;
· 10% for any portion of Sales Proceeds greater than $1,000 up to $5,000; and
· 5% for any portion of Sales Proceeds greater than $5,000
--
Furniture & Décor
· 15% for the portion of the total sales price up to $200.00, and
· 10% for any portion of the total sales price greater than $200.00
Note: Mattresses will be charged 15% regardless of price point.
$0.30
Gift Cards
20%
--
Grocery & Gourmet Food
· 8% for products with a total sales price of $15.00 or less, and
· 15% for products with a total sales price greater than $15.00
--
Health & Personal Care (including
Personal Care Appliances)
· 8% for products with a total sales price of $10.00 or less, and
· 15% for items with a total sales price greater than $10.00
$0.30
Home & Garden (including Pet
Supplies)
15%
$0.30
Industrial & Scientific (including Food Service
and Janitorial & Sanitation)
12%
$0.30
Jewelry
· 20% for the portion of the total sales price up to $250.00, and
· 5% for any portion of the total sales price greater than $250.00
$0.30
Kitchen
15%
$0.30
Luggage & Travel Accessories
15%
$0.30
Major Appliances
· 15% for the portion of the total sales price up to $300.00, and
· 8% for any portion of the total sales price greater than $300.00
$0.30
Music
15% + $1.80 closing fee
--
Musical Instruments
15%
$0.30
Office Products
15%
$0.30
Outdoors
15%
$0.30
Personal Computers
6%
$0.30
Shoes, Handbags, & Sunglasses
· 18% for products with a total sales price of $75.00 or less
· 15% for products with a total sales price above $75.00
$0.30
Software & Computer/Video Games
15% + $1.80 closing fee
--
Sports (excluding Sports Collectibles)
15%
$0.30
Tools & Home Improvement
15%, except 12% for base equipment power tools
$0.30
Toys & Games ²
15%
$0.30
Unlocked Cell Phones
8%
$0.30
Video & DVD
15% + $1.80 closing fee
--
Video Game Consoles
8% + $1.80 closing fee
--
Watches
· 16% for the portion of the total sales price up to $1,500.00
· 3% for any portion of the total sales price greater than $1,500.00
$0.30
Everything else ³
15%
$0.30
¹ “Shipping Cost Per Sale” value will be $0 for users who select Fulfillment By Amazon.
² Return value will be $0 for users who select Fulfillment by seller.
³ The Everything Else category is available to sellers for products that do not clearly fit within existing categories. Do not list items in the Everything Else category that appropriately fall within another category.

* Approval is required to sell in these categories, to protect the customer experience and allow them to shop with confidence on Amazon.
FEES

Fulfillment Fees

Fulfillment fees depend on whether you plan to ship products yourself, or use Fulfillment by Amazon (FBA) to handle your logistics and offer Prime shipping for your products.
Learn about FBA
icon: information
US referral and FBA fee changes are coming on June 1, 2021. View details.
Fulfillment by AmazonFulfillment by Seller

FBA fulfillment fees (non-apparel)

Fee per unit includes picking and packing your orders, shipping and handling, customer service, and product returns. Fees are based on the weights and dimensions of your product.
Learn more about product size tiers on Seller Central Help.

Size tier

Max dimension

Shipping weight ¹

Packaging

Fulfillment fee per unit ²

FBA Small and Light
16" x 9" x 4"
4 oz. or less
0.7 oz.
$1.97
4+ oz. to < 10 oz.
0.7 oz.
$2.39
Small standard
15" x 12" x 0.75"
10 oz. or less
4 oz.
$2.50
10+ to 16 oz.
4 oz.
$2.63
Large standard
18” x 14” x 8”
10 oz. or less
4 oz.
$3.31
10+ to 16 oz.
4 oz.
$3.48
1 to 2 lb
4 oz.
$4.90
2 to 3 lb
4 oz.
$5.42
3 to 21 lb
4 oz.
$5.42 + $0.38/lb above first 3 lb
Small oversize
60" x 30"
71 lb or less
1 lb
$8.26 + $0.38/lb above first 2 lb
Medium oversize
108” (longest side)
151 lb or less
1 lb
$11.37 + $0.39/lb above first 2 lb
Large oversize
108” (longest side)
151 lb or less
1 lb
$75.78 + $0.79/lb above first 90 lb
Special oversize
>108” (longest side)
N/A
1 lb
$137.32 + $0.91/lb above first 90 lb
¹ Shipping weight is calculated by adding the packaging weight to the unit weight
² Add $0.11 per unit for items with lithium batteries

FBA fulfillment fees (apparel)

Fee per unit includes picking and packing your orders, shipping and handling, customer service, and product returns. Fees are based on the weights and dimensions of your product.
Learn more about product size tiers on Seller Central Help.

Size tier

Max dimension

Shipping weight ¹

Packaging

Fulfillment fee per unit ²

Small standard
15" x 12" x 0.75"
10 oz or less
4 oz.
$2.92
10+ to 16 oz.
4 oz.
$3.11
Large standard
18” x 14” x 8”
10 oz or less
4 oz.
$3.70
10+ to 16 oz.
4 oz.
$3.81
1 to 2 lb
4 oz.
$5.35
2 to 3 lb
4 oz.
$5.95
3 to 20 lb
4 oz.
$5.95 + $0.38/lb above first 3 lb
Small oversize
60" x 30"
71 lb or less
1 lb
$8.26 + $0.38/lb above first 2 lb
Medium oversize
108” (longest side)
151 lb or less
1 lb
$11.37 + $0.39/lb above first 2 lb
Large oversize
108” (longest side)
151 lb or less
1 lb
$75.78 + $0.79/lb above first 90 lb
Special oversize
>108” (longest side)
N/A
1 lb
$137.32 + $0.91/lb above first 90 lb
¹ Shipping weight is calculated by adding the packaging weight to the unit weight
² Add $0.11 per unit for items with lithium batteries

FBA storage fees *

Inventory storage fees are charged monthly based on the daily average volume (measured in cubic feet) for the space your inventory occupies in Amazon fulfillment centers. The volume measurement is based on unit size when properly packaged and ready to ship.

Month

Standard size

Oversize

January - September
$0.75 per cubic foot
$0.48 per cubic foot
October - December
$2.40 per cubic foot
$1.20 per cubic foot
* Storage fees are based on the daily average volume (measured in cubic feet) for the space your inventory occupies in Amazon fulfillment centers.
Additional inventory storage fees apply to products classified as dangerous goods, and for units that have been stored in an Amazon fulfillment center for more than 365 days (long-term storage fees).
Learn more about inventory storage fees on Seller Central Help

Estimate your FBA fees

Enter your fulfillment costs and see profitability comparisons between your fulfillment method and FBA. Fees are calculated based on the standard FBA storage and fulfillment fees, as outlined above.
Compare costs with the FBA revenue calculator on Seller Central

Product examples

Product

Size tier

Dimension

Unit weight

Shipping weight ¹

Fulfillment fee per unit

T-shirt
Large standard size (1 lb or less)
8.5" x 4.8" x 1"
6.08 oz
11 oz
$3.81
Baby Cot
Small oversize
24" x 7.5" x 6"
7.90 lb
9 lb
$10.92
Monitor
Large oversize
54" x 35" x 3.5"
41 lb
49 lb*
$75.78
Additional FBA options exist for nonstandard items, like small and light products and dangerous goods.
Learn more about FBA options and fees
When you fulfill orders yourself, Amazon charges shipping rates based on the product category and shipping service selected by the customer, and then passes the amount on to you in the form of a shipping credit.
Sellers with the Professional plan set their own shipping rates (except for books, music, video, and DVD products, see credit table below). When a customer buys your product, you receive a credit from Amazon that matches the shipping rate. Keep in mind that the referral fee is calculated from the total sale price, including the item price, shipping cost, and any gift-wrapping charges.
Sellers with the Individual plan use Amazon’s set shipping rates for all products. Individual sellers have to ship orders at the set rates even if the shipping credit is less than total shipping costs, so it’s important to price items in a way that makes sure you'll earn a profit.

Shipping credits for books, music, videos, and DVDs

Amazon charges customers the following shipping rates for books, music, video, and DVD products. Sellers receive the same amount in the form of a shipping credit. This applies to sellers in the Professional and Individual selling plans.

Shipping method

Books

Music

Videos

DVDs

Domestic Standard *
$3.99
$3.99
$3.99
$3.99
Domestic Expedited **
$6.99
$6.19
$6.19
$6.19
Domestic Two Day ***
$14.95
$14.95
$14.95
$14.95
International Standard
up to 1 lb. - $16.95
over 1 lb. - $24.95
$14.95
$14.95
$14.95
International Expedited
$46.50
$46.50
$46.50
$46.50
* Includes APO, FPO, and U.S. Protectorate addresses.
** Two-Day Shipping is available to eligible sellers only. Learn more about Premium Shipping options.
*** Refers to the weight of the item, excluding the seller's packaging.

Shipping credits for all other categories (Individual plan)

Amazon charges customers the following shipping rates for products sold in all categories besides books, music, video, and DVD. Sellers receive the same amount in the form of a shipping credit.

This applies to sellers with the Individual plan, but sellers with the Professional plan set their own shipping rates in these categories, and Amazon will match the amount with a shipping credit.

Shipping Method

Video Games

Software & Computer Games

All other categories

Domestic Standard *
$3.99
$3.99
$4.49 + $0.50/lb***
Domestic Expedited *
$6.99
$6.99
$6.49 + $0.99/lb***
Domestic 2-Day **
Not available
Not available
Not available
International Standard
Not available
Not available
Not available
International Expedited
Not available
Not available
Not available
* Includes APO, FPO, and U.S. Protectorate addresses.
** Two-Day Shipping is available to eligible sellers only. Learn more about Premium Shipping options.
*** Refers to the weight of the item, excluding the seller's packaging.

Other costs

As you think about the full cost of selling in Amazon stores, be sure to consider additional selling expenses you may incur, and other optional programs designed to help you increase sales.

Additional selling fees

Inventory fees
If you store inventory in an Amazon fulfillment center—available to sellers who use FBA or Multi-Channel Fulfillment—in addition to monthly inventory storage fees, you may incur other fees, such long-term storage fees and removal order fees.
Learn more about inventory-related fees on Seller Central Help
Rental book service fees
If you offer textbook rentals, expect to pay a rental book service fee of $5.00 for each rental.
High-volume listing fees
When you have a high volume of active, non-media listings that have not sold in 12 months, we charge a monthly fee of $0.005 per eligible listing to cover cataloging costs. We waive this fee for the first 100,000 listings.
Learn more about high-volume listing fees on Seller Central Help
Refund administration fee
If you refund a customer for an order for which you have already received payment, Amazon will refund you the amount of the referral fee you paid for the item(s), minus the applicable refund administration fee, which is the lesser of $5.00 or 20% of the referral fee.

Optional programs

Advertising
Attract customers from the time before they even realize they need your product to the time they’re purchasing it. Amazon Advertising use a cost-per-click, auction-based pricing model, meaning you set the maximum amount that you’re willing to pay when a shopper clicks your ad.
Learn more about advertising
Fulfillment by Amazon
Amazon takes care of your shipping, returns, and customer service. Specialty FBA programs like FBA Small and Light, Subscribe & Save for FBA, FBA Dangerous Goods, Multi-Channel Fulfillment, and FBA Export help you remain competitive and pay only for the services you use.
Learn more about FBA programs and fees
Inventory placement service
By default, when you send inventory to an Amazon fulfillment center, you may have to send your inventory in multiple shipments, each directed to a different receive center or fulfillment center, based on the products you're shipping and where you are shipping from. By having your inventory spread across multiple fulfillment centers across the country, customers who buy your product may receive it faster than they would if your inventory was located farther away.

Our inventory placement service allows you to send all of your eligible inventory to a single receive center or fulfillment center. When the shipment arrives, we then split up your inventory and send it to different fulfillment centers for you. A per-unit service fee applies.
Learn more about inventory placement service on Seller Central Help
Amazon-partnered carrier program
Amazon-partnered carriers offer discounted rates when you send inventory to an Amazon fulfillment center.
Learn more about Amazon-partnered carriers on Seller Central Help
Premium account services
Premium account management and other services are available to help craft your business plan, offer personalized coaching and training, and provide information to help you grow your sales on Amazon.
Learn about premium services
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