Pricing

Let's talk numbers

The cost to sell on Amazon depends on your selling plan, product category, fulfillment strategy, and other variables. The options are flexible, so you can find the combo that works best for you and your goals.
Amazon box balancing on its corner with the Amazon logo displayed

Selling plan

The Individual plan costs $0.99 per unit sold, and the Professional plan costs $39.99 per month no matter how many units you sell.

Referral fees

Amazon charges a referral fee for each item sold. The amount depends on the product category. Most referral fees are between 8% and 15%.

Fulfillment fees

The cost to ship your orders depends on whether you fulfill your own orders or use Fulfillment by Amazon (FBA).

Other costs

Some sellers may incur additional fees (such as long-term storage fees) or pay for optional programs like advertising or premium account services.
icon: a group of 3 stars
New Seller Incentives
icon: a group of 3 stars

Over $50K in potential benefits

Ready for Amazon? Launch your brand today with a powerful
playbook for new sellers and over $50K in potential benefits.
Icon: A hand holding a circle with a dollar sign in it

Get 5% back on your first $1,000,000 in branded sales

Getting established on a new sales channel is challenging. If your brand is new to Amazon, we'd like to invest in your success. Complete Amazon Brand Registry and start selling today to get a 5% bonus on up to $1,000,000 in eligible branded sales (up to $50K in bonus value).
Icon: a rocket ship launching

Perfect Launch: five steps for your first 90 days

Amazon data scientists refer to the use of five selling programs—Brand Registry, A+ Content, Fulfillment by Amazon, Automated Pricing, and Advertising—within the first 90 days of selling as Perfect Launch. Sellers taking these five steps can generate sales more quickly.

We’ll help you get started

Start your journey with a little less risk. To help you achieve the Perfect Launch, we offer New Seller Incentives: credits to try cost-per click (CPC) advertising, kickstart your product reviews, and more—plus discounted Prime shipping, storage, returns, and more with Fulfillment by Amazon. Terms and conditions apply.

Amazon selling program

Your incentive

How to get

Brand Registry benefits
5% bonus on for your first $1M in branded sales
Complete Amazon Brand Registry and be identified as a brand owner no later than six months after listing your first buyable ASIN. Learn more.
$200 credit
Complete Amazon Brand Registry and be identified as a brand owner no later than six months after listing your first buyable ASIN and enroll a product in Vine. Learn more.
$100 credit
Complete Amazon Brand Registry with a registered trademark, be identified as a brand owner no later than six months after listing your first buyable ASIN, and enroll in Transparency. Learn more.
Fulfillment by Amazon benefits
90 days free storage on 50 units (or 30 oversize units)

Apparel/Shoes: 120 days free storage on 100 units
180 days free liquidations on 50 units (or 30 oversize units)

Apparel/Shoes: 180 days free liquidations on 100 units
Send inventory to an Amazon fulfillment center within 12 months of listing your first buyable ASIN for auto-enrollment in FBA New Selection. Learn more.
$100 off inbound shipping
Send inventory to an Amazon fulfillment center within 12 months of listing your first buyable ASIN. Learn more.
$200 off fulfillment fees
Send inventory to an Amazon fulfillment center within 12 months of listing your first buyable ASIN. Learn more.
Advertising benefits
$50 credit
Create a coupon within 12 months of listing your first ASIN. Learn more.
icon: question mark

Did you know?

Getting paid and paying fees

When you set up a seller account, you'll provide a credit card number and a bank account. Amazon will charge the credit card to cover your fees, and proceeds from any sales will be deposited into your bank account.

Selling plans

Our selling plans give you the freedom to pay per sale or stick to a flat monthly fee. You can change or cancel your plan at any time.

Individual

Professional

$

0.99

/ item sold
+ additional selling fees

$

39.99

/ month
+ additional selling fees

Overview

This plan might be right for you if...
• You sell fewer than 40 units a month
• You sell more than 40 units a month
• You're still deciding what to sell
• You want to advertise your products
• You don't plan to advertise or use advanced selling tools
• You want to qualify for top placement on product detail pages
• You want to use advanced selling tools, like APIs and reports
• You want to sell products in restricted categories

Selling plan features

Add new products to the Amazon catalog
Grow your business with Fulfillment by Amazon
Apply to sell in additional categories
Save time creating listings in bulk
Manage inventory with feeds, spreadsheets, and reports
Qualify for top placement on product detail pages
Increase selling efficiency with API integration
Set your own shipping fees for non-media products *
Attract shoppers with on-site advertising tools
Run promotions including free shipping
Add multiple users to your account
* Media products include books, music, video, and DVD
Revenue calculator

Estimate your Amazon revenue

Provide your product details and fulfillment costs and see real-time cost comparisons between different fulfillment methods.
Illustration of the Amazon revenue calculator

Amazon jargon:

Referral fees

For every item sold, sellers pay Amazon a percentage of the total price—including item price, shipping cost, and any gift-wrapping charges—or a minimum amount, whichever is greater. Referral fees are in addition to selling plan fees.

Category Referral Fees

Referral fees vary by category, as listed below. Prior approval may be required to offer products in categories and products that require approval.

Fees Table

Category

Referral fee percentage

Referral fee minimum

Categories with fixed referral fees
Amazon Device Accessories
45%
$0.30
30% for experiences
$2.00
Appliances - Compact
· 15% for the portion of the total sales price up to $300.00, and
· 8% for any portion of the total sales price greater than $300.00
$0.30
Appliances - Full-size
8%
$0.30
Automotive and Powersports
12%
$0.30
Base Equipment Power Tools
12%
$0.30
Baby Products
· 8% for products with a total sales price of $10.00 or less, and
· 15% for products with a total sales price greater than $10.00
$0.30
Backpacks, Handbags, and Luggage
15%
$0.30
Beauty, Health, and Personal Care
· 8% for products with a total sales price of $10.00 or less, and
· 15% for items with a total sales price greater than $10.00
$0.30
Business, Industrial, and Scientific Supplies
12%
$0.30
Clothing and Accessories
17%
$0.30
Collectibles - Coins
· 15% for the portion of the total sales price up to $250 (with a minimum referral fee of $1.00)
· 10% for any portion of the total sales price greater than $250 up to $1,000
· 6% for any portion of the total sales price greater than $1,000
$0.30
Collectibles - Entertainment
· 15% for the portion of the total sales price up to $100
· 10% for any portion of the total sales price greater than $100 up to $1,000
· 6% for any portion of the total sales price greater than $1,000
--
Collectibles - Sports
· 15% for the portion of the total sales price up to $100
· 10% for any portion of the total sales price greater than $100 up to $1,000
· 6% for any portion of the total sales price greater than $1,000
--
Computers
8%
$0.30
Consumer Electronics ¹
8%
$0.30
Electronics Accessories ²
· 15% for the portion of the total sales price up to $100.00, and
· 8% for any portion of the total sales price greater than $100.00
$0.30
Eyewear
15%
$0.30
Fine Art
· 20% for the portion of Sales Proceeds up to $100 (with a minimum Referral Fee of $1.00);
· 15% for any portion of Sales Proceeds greater than $100 up to $1,000;
· 10% for any portion of Sales Proceeds greater than $1,000 up to $5,000; and
· 5% for any portion of Sales Proceeds greater than $5,000
--
Footwear
15%
$0.30
Furniture
· 15% for the portion of the total sales price up to $200.00, and
· 10% for any portion of the total sales price greater than $200.00
$0.30
Gift Cards
20%
--
Grocery and Gourmet
· 8% for products with a total sales price of $15.00 or less, and
· 15% for products with a total sales price greater than $15.00
--
Home and Kitchen
15%
$0.30
Jewelry
· 20% for the portion of the total sales price up to $250.00, and
· 5% for any portion of the total sales price greater than $250.00
$0.30
Lawn and Garden
15%
$0.30
Lawn Mowers and Snow Throwers
· 15% for products with a total sales price of up to $500.00, and
· 8% for products with a total sales price greater than $500.00
$0.30
Media - Books, DVD, Music, Software, Video
15% ³
--
Musical Instruments and AV Production
15%
$0.30
Office Products
15%
$0.30
Pet Supplies
15%, except 22% for veterinary diets
$0.30
Sports and Outdoors
15%
$0.30
Tires
10%
$0.30
Tools and Home Improvement
15%
$0.30
Toys and Games
15%
$0.30
Video Games and Gaming Accessories
15%
--
Video Game Consoles
8%
--
Watches
· 16% for the portion of the total sales price up to $1,500.00
· 3% for any portion of the total sales price greater than $1,500.00
$0.30
Everything Else ⁴
15%
$0.30
¹ Certain cell phone devices may require approval. Learn more about selling cell phones and cell phone accessories.
² Bundles containing both a camera device and accessory products are classified under the Electronics Accessories category. For a detailed, searchable list of products in each category, refer to our fee category guidelines.
³ In addition to the referral fee, media items incur a closing fee $1.80 per item.
⁴ The Everything Else category is available to sellers for products that do not clearly fit within existing categories. Do not list items in the Everything Else category that appropriately fall within another category.

Fulfillment Fees

Fulfillment fees depend on whether you plan to ship products yourself, or use Fulfillment by Amazon (FBA) to handle your logistics and offer Prime shipping for your products.
icon: information
Starting April 28, 2022, a 5% Fuel and Inflation Surcharge will be applied to FBA fulfillment fees. This surcharge is subject to future adjustment.

FBA fulfillment fees (non-apparel)

Fee per unit includes picking and packing your orders, shipping and handling, customer service, and product returns. Fees are based on the weights and dimensions of your product.

Size tier

Max dimension

Shipping weight ¹

Fulfillment fee per unit

Surcharge ²

Small standard
15" x 12" x 0.75"
6 oz or less
6+ to 12 oz
12+ to 16 oz
$2.92
$3.07
$3.59
$0.15
$0.15
$0.18
Large standard
18” x 14” x 8”
6 oz or less
6+ to 12 oz
12+ to 16 oz
1+ to 2 lb
2+ to 3 lb
3+ lb to 20 lb
$3.54
$3.77
$4.52
$5.14
$5.79
$6.13 + $0.30/lb above first 3 lbs
$0.18
$0.19
$0.23
$0.26
$0.29
$0.31 + $0.02/lb above first 3 lbs
Small oversize
60" x 30"
70 lb or less
$8.94 + $0.38/lb above first lb
$0.45 + $0.02/lb above first lb
Medium oversize
108” (longest side)
150 lb or less
$12.73 + $0.44/lb above first lb
$0.64 + $0.02/lb above first lb
Large oversize
108” (longest side)
150 lb or less
$82.58 + $0.79/lb above first 90 lbs
$4.13 + $0.04/lb above first 90 lbs
Special oversize
>108” (longest side)
Over 150 lb
$150.94 + $0.79/lb above first 90 lbs
$7.55 + $0.04/lb above first 90 lbs
¹ Shipping weight is calculated based on the item’s unit weight or dimensional weight. Learn how to determine your product's shipping weight.
² Fuel and inflation surcharge effective April 28, 2022. Rates are rounded for simplicity. To calculate fees inclusive of surcharge, add 5% to the pre-surcharge fulfillment fees. Add $0.12 per unit for items with lithium batteries and $42 per unit for TVs 42 inches or larger (inclusive of fuel and inflation surcharge).

FBA fulfillment fees (apparel)

Fee per unit includes picking and packing your orders, shipping and handling, customer service, and product returns. Fees are based on the weights and dimensions of your product.

Size tier

Max dimension

Shipping weight ¹

Fulfillment fee per unit ²

Surcharge ²

Small standard
15" x 12" x 0.75"
6 oz or less
6+ to 12 oz
12+ to 16 oz
$3.27
$3.43
$3.95
$0.16
$0.17
$0.20
Large standard
18” x 14” x 8”
6 oz or less
6+ to 12 oz
12+ to 16 oz
1+ to 2 lb
2+ to 3 lb
3+ lb to 20 lb
$4.22
$4.40
$5.07
$5.81
$6.50
$6.68 + $0.30/lb above first 3 lbs
$0.21
$0.22
$0.25
$0.29
$0.33
$0.33 + 0.02/lb above first 3 lbs
Small oversize
60" x 30"
70 lb or less
$8.94 + $0.38/lb above first lb
$0.45 + $0.02/lb above first lb
Medium oversize
108” (longest side)
150 lb or less
$12.73 + $0.44/lb above first lb
$0.64 + $0.02/lb above first lb
Large oversize
108” (longest side
150 lb or less
$82.58 + $0.79/lb above first 90 lbs
$4.13 + $0.04/lb above first 90 lbs
Special oversize
>108” (longest side)
Over 150 lb
$150.94 + $0.79/lb above first 90 lbs
$7.55 + $0.04/lb above first 90 lbs
¹ Shipping weight is calculated based on the item’s unit weight or dimensional weight. Learn how to determine your product's shipping weight.
² Fuel and inflation surcharge effective April 28, 2022. Rates are rounded for simplicity. To calculate fees inclusive of surcharge, add 5% to the pre-surcharge fulfillment fees.

FBA fulfillment fees Small and Light

Small and Light offers reduced fulfillment costs on qualified items, allowing you to pass the savings to your customers. Fee per unit includes picking and packing your orders, shipping and handling, customer service, and product returns. Fees are based on the weights and dimensions of your product.

Size tier

Max dimension

Shipping weight ¹

Fulfillment fee per unit ²

Surcharge ²

FBA Small & Light
Small standard
15" x 12" x 0.75"
6 oz or less
6+ to 12 oz
12+ to 16 oz
$2.35
$2.49
$3.00
$0.12
$0.12
$0.15
FBA Small & Light
Large standard
18” x 14” x 8”
6 oz or less
6+ to 12 oz
12+ to 16 oz
1+ to 2 lb
2+ to 3 lb
$2.53
$2.80
$3.59
$4.21
$4.94
$0.13
$0.14
$0.18
$0.21
$0.25
¹ Shipping weight is calculated based on the item’s unit weight or dimensional weight. Learn how to determine your product's shipping weight.
² Fuel and inflation surcharge effective April 28, 2022.

FBA storage fees *

Inventory storage fees are charged monthly based on the daily average volume (measured in cubic feet) for the space your inventory occupies in Amazon fulfillment centers. The volume measurement is based on unit size when properly packaged and ready to ship.

Month

Standard size

Oversize

January - September
$0.75 per cubic foot
$0.48 per cubic foot
October - December
$2.40 per cubic foot
$1.20 per cubic foot
* Storage fees are based on the daily average volume (measured in cubic feet) for the space your inventory occupies in Amazon fulfillment centers.
Additional inventory storage fees apply to products classified as dangerous goods, and for units that have been stored in an Amazon fulfillment center for more than 365 days (long-term storage fees).

Estimate your FBA fees

Enter your fulfillment costs and see profitability comparisons between your fulfillment method and FBA. Fees are calculated based on the standard FBA storage and fulfillment fees, as outlined above.

Product examples

Product

Size tier

Dimension

Unit weight

Shipping weight ¹

Fulfillment fee per unit

Surcharge ²

T-shirt
Large standard size (Apparel, 12+ to 16 oz)
14" x 10" x 0.76"
12.32 oz
12.32 oz
$5.07
$0.25
Baby Cot
Small oversize
24" x 7.5" x 6"
7.90 lb
7.90 lb
$11.60
$0.58
Monitor
Large oversize
54" x 35" x 3.5"
41 lb
47.59 lb
$82.58
$4.13
¹ Packaging weight no longer applies. Shipping weight is calculated based on the item’s unit weight or dimensional weight. Learn how to determine your product's shipping weight.
² To calculate fees inclusive of surcharge, add 5% to the pre-surcharge fulfillment fees.
Additional FBA options exist for nonstandard items, like small and light products and dangerous goods.
When you fulfill orders yourself, Amazon charges shipping rates based on the product category and shipping service selected by the customer, and then passes the amount on to you in the form of a shipping credit.
Sellers with the Professional plan set their own shipping rates (except for books, music, video, and DVD products, see credit table below). When a customer buys your product, you receive a credit from Amazon that matches the shipping rate. Keep in mind that the referral fee is calculated from the total sale price, including the item price, shipping cost, and any gift-wrapping charges.
Sellers with the Individual plan use Amazon’s set shipping rates for all products. Individual sellers have to ship orders at the set rates even if the shipping credit is less than total shipping costs, so it’s important to price items in a way that makes sure you'll earn a profit.

Shipping credits for books, music, videos, and DVDs

Amazon charges customers the following shipping rates for books, music, video, and DVD products. Sellers receive the same amount in the form of a shipping credit. This applies to sellers in the Professional and Individual selling plans.

Shipping method

Books

Music

Videos

DVDs

Domestic Standard *
$3.99
$3.99
$3.99
$3.99
Domestic Expedited **
$6.99
$6.19
$6.19
$6.19
Domestic Two Day ***
$14.95
$14.95
$14.95
$14.95
International Standard
up to 1 lb. - $16.95
over 1 lb. - $24.95
$14.95
$14.95
$14.95
International Expedited
$46.50
$46.50
$46.50
$46.50
* Includes APO, FPO, and U.S. Protectorate addresses.
** Two-Day Shipping is available to eligible sellers only. Learn more about Premium Shipping options.
*** Refers to the weight of the item, excluding the seller's packaging.

Shipping credits for all other categories (Individual plan)

Amazon charges customers the following shipping rates for products sold in all categories besides books, music, video, and DVD. Sellers receive the same amount in the form of a shipping credit.

This applies to sellers with the Individual plan, but sellers with the Professional plan set their own shipping rates in these categories, and Amazon will match the amount with a shipping credit.

Shipping Method

Video Games

Software & Computer Games

All other categories

Domestic Standard *
$3.99
$3.99
$4.49 + $0.50/lb***
Domestic Expedited *
$6.99
$6.99
$6.49 + $0.99/lb***
Domestic 2-Day **
Not available
Not available
Not available
International Standard
Not available
Not available
Not available
International Expedited
Not available
Not available
Not available
* Includes APO, FPO, and U.S. Protectorate addresses.
** Two-Day Shipping is available to eligible sellers only. Learn more about Premium Shipping options.
*** Refers to the weight of the item, excluding the seller's packaging.

Other costs

As you think about the full cost of selling in Amazon stores, be sure to consider additional selling expenses you may incur, and other optional programs designed to help you increase sales.

Additional selling fees

Inventory fees
If you store inventory in an Amazon fulfillment center—available to sellers who use FBA or Multi-Channel Fulfillment—in addition to monthly inventory storage fees, you may incur other fees, such long-term storage fees and removal order fees.
Rental book service fees
If you offer textbook rentals, expect to pay a rental book service fee of $5.00 for each rental.
High-volume listing fees
When you have a high volume of active, non-media listings that have not sold in 12 months, we charge a monthly fee of $0.005 per eligible listing to cover cataloging costs. We waive this fee for the first 100,000 listings.
Refund administration fee
If you refund a customer for an order for which you have already received payment, Amazon will refund you the amount of the referral fee you paid for the item(s), minus the applicable refund administration fee, which is the lesser of $5.00 or 20% of the applicable referral fee.

For example, if you refund a customer the $10.00 total sales price of an item in a category with a 15% referral fee, your refund administration fee will be $0.30 ($10.00 x 15% referral fee = $1.50).

Optional programs

Advertising
Attract customers from the time before they even realize they need your product to the time they’re purchasing it. Amazon Advertising use a cost-per-click, auction-based pricing model, meaning you set the maximum amount that you’re willing to pay when a shopper clicks your ad.
Fulfillment by Amazon
Amazon takes care of your shipping, returns, and customer service. Specialty FBA programs like FBA Small and Light, Subscribe & Save for FBA, FBA Dangerous Goods, Multi-Channel Fulfillment, and FBA Export help you remain competitive and pay only for the services you use.
Inventory placement service
By default, when you send inventory to an Amazon fulfillment center, you may have to send your inventory in multiple shipments, each directed to a different receive center or fulfillment center, based on the products you're shipping and where you are shipping from. By having your inventory spread across multiple fulfillment centers across the country, customers who buy your product may receive it faster than they would if your inventory was located farther away.

Our inventory placement service allows you to send all of your eligible inventory to a single receive center or fulfillment center. When the shipment arrives, we then split up your inventory and send it to different fulfillment centers for you. A per-unit service fee applies.
Amazon-partnered carrier program
Amazon-partnered carriers offer discounted rates when you send inventory to an Amazon fulfillment center.
Premium account services
Premium account management and other services are available to help craft your business plan, offer personalized coaching and training, and provide information to help you grow your sales on Amazon.

Start selling today

Put your products in front of the millions of customers who search Amazon.com every day.
$39.99 a month + selling fees
Just have a few items to sell?