Pricing

Standard selling fees

Our standard selling fees provide you with access to a package of Amazon tools and services. They’re divided into two basic types: selling plan fees and referral fees.

In addition to selling fees, you might have added costs if you use certain optional tools and programs like Fulfillment by Amazon (FBA) or Amazon Ads. Ultimately, you get to control the cost of selling in the Amazon store by selecting the programs, tools, and services that are right for your business.
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Selling plans

We offer two selling plans so you can choose the right package of tools and services for the right price. Each plan also provides you with access to a specific group of optional programs and tools.

Most sellers select our Professional selling plan because it provide them with a larger set of benefits that helps them manage and grow their businesses. But if you don’t plan to sell more than 40 items per month, an Individual plan is a great option. There’s no need to worry about selecting the right plan: you can switch or cancel anytime.
Subscription

Individual

$0.99
/ item sold

Professional

$39.99
/ month

Tools and services included

Acccess Seller University trainings and Help pages
Get help from Seller Support
List products one at a time
Manage inventory one product at a time
Manage seller-fulfilled orders
Set static prices
Use tools like the Revenue Calculator, Amazon Seller App, and Service Provider Network
Add multiple users to your account
Apply to sell restricted products
Build your brand with enhanced product pages, a digital store, and other tools 1
Compete to be the Featured Offer
Create promotions and coupons
Integrate selling apps with SP-API
List products in bulk
Manage inventory in bulk
Participate in programs like Global Selling, Local Selling, and Renewed
Set dynamic prices
Set your own shipping fees for non-media products 2
Use B2B tools to engage business customers
Use business reports to track sales, inventory, and orders

Access to optional programs

Note: these programs involve additional costs. (links to new page)

Store inventory and ship customer orders using Fulfillment by Amazon (FBA)
Advertise your products and brands using Amazon Ads
Get paid in your local currency with Amazon Currency Converter
Level up brand protection with Transparency
Ship ocean freight with Amazon Global Logistics
1 Requires you to enroll your brand in Amazon Brand Registry
2 Media products include books, music, video, and DVD
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Referral fees

Referral fees vary by product category. For every item sold, you’ll pay a percentage of the total price or a minimum amount, whichever is greater.¹

Product category

Referral fee percentage

Referral fee minimum amount

Amazon Device Accessories
45%
$0.30
Appliances - Compact
· 15% for the portion of the total sales price up to $300.00, and
· 8% for any portion of the total sales price greater than $300.00
$0.30
Appliances - Full-size
8%
$0.30
Automotive and Powersports
12%
$0.30
Base Equipment Power Tools
12%
$0.30
Baby Products
· 8% for products with a total sales price of $10.00 or less, and
· 15% for products with a total sales price greater than $10.00
$0.30
Backpacks, Handbags, and Luggage
15%
$0.30
Beauty, Health, and Personal Care
· 8% for products with a total sales price of $10.00 or less, and
· 15% for items with a total sales price greater than $10.00
$0.30
Business, Industrial, and Scientific Supplies
12%
$0.30
Clothing and Accessories
· 5% for products with a total sales price of $15.00 or less
· 10% for products with a total sales price greater than $15.00 and less than or equal to $20.00
· 17% for products with a total sales price greater than $20.00
$0.30
Computers
8%
$0.30
Consumer Electronics 2
8%
$0.30
Electronics Accessories 3
· 15% for the portion of the total sales price up to $100.00, and
· 8% for any portion of the total sales price greater than $100.00
$0.30
Eyewear
15%
$0.30
Fine Art
· 20% for the portion of Sales Proceeds up to $100 (with a minimum Referral Fee of $1.00);
· 15% for any portion of Sales Proceeds greater than $100 up to $1,000;
· 10% for any portion of Sales Proceeds greater than $1,000 up to $5,000; and
· 5% for any portion of Sales Proceeds greater than $5,000
--
Footwear
15%
$0.30
Furniture
· 15% for the portion of the total sales price up to $200.00, and
· 10% for any portion of the total sales price greater than $200.00
$0.30
Gift Cards
20%
--
Grocery and Gourmet
· 8% for products with a total sales price of $15.00 or less, and
· 15% for products with a total sales price greater than $15.00
--
Home and Kitchen
15%
$0.30
Jewelry
· 20% for the portion of the total sales price up to $250.00, and
· 5% for any portion of the total sales price greater than $250.00
$0.30
Lawn and Garden
15%
$0.30
Lawn Mowers and Snow Throwers
· 15% for products with a total sales price of up to $500.00, and
· 8% for products with a total sales price greater than $500.00
$0.30
Media - Books, DVD, Music, Software, Video
15% 4
--
Musical Instruments and AV Production
15%
$0.30
Office Products
15%
$0.30
Pet Supplies
15%, except 22% for veterinary diets
$0.30
Sports and Outdoors
15%
$0.30
Tires
10%
$0.30
Tools and Home Improvement
15%
$0.30
Toys and Games
15%
$0.30
Video Games and Gaming Accessories
15%
--
Video Game Consoles
8%
--
Watches
· 16% for the portion of the total sales price up to $1,500.00
· 3% for any portion of the total sales price greater than $1,500.00
$0.30
Everything Else 5
15%
$0.30
Note: A product’s fee category may not be the same as the category that appears to customers in the Amazon store.
1 An item’s total price includes its list price, as well as shipping costs and any gift-wrapping charges.
2 Certain cell phone devices may require approval. Learn more about selling cell phones and cell phone accessories.
3 Bundles containing both a camera device and accessory products are classified under the Electronics Accessories category. For a detailed, searchable list of products in each category, refer to our fee category guidelines.
4 In addition to the referral fee, media items incur a closing fee $1.80 per item.
5 The Everything Else category is available to sellers for products that do not clearly fit within existing categories. Do not list items in the Everything Else category that appropriately fall within another category.

Amazon jargon:

ASIN

Every product in the Amazon store is automatically assigned an ASIN, or Amazon Standard Identification Number. This is different from the product’s GTIN and SKU. If you don’t have a GTIN for a product, you can try to match an offer to an existing product detail page using its ASIN instead.

Helpful resources

Getting paid and paying fees

Selling fees are usually deducted from your Amazon sales, but they can also be charged to the credit card associated with your selling account.

Estimating fees

If you’re a current seller, you can view fee estimates for your products on the Manage Inventory page. Look for the Estimated fee per unit sold column.

Other selling fees

In some cases, you may pay additional fees for specific services, including the following:
Closing fees
Media items are charged a closing fee for each unit sold.
Rental book service fees
If you offer textbook rentals, expect to pay a rental book service fee of $5.00 for each rental.
High-volume listing fees
If you have a high volume of active, non-media listings that have not sold in 12 months, expect to pay a monthly fee of $0.005 per eligible listing to cover cataloging costs. We waive this fee for the first 100,000 listings.
Refund administration fee
If you refund a customer for an order for which you have already received payment, Amazon will refund you the amount of the referral fee you paid for the item(s), minus the applicable refund administration fee, which is $5.00 or 20% of the applicable referral fee, which ever is less.

For example, if you refund a customer the $10.00 total sales price of an item in a category with a 15% referral fee, your refund administration fee will be $0.30 ($10.00 x 15% referral fee = $1.50, $1.50 x 20% refund administration fee = $0.30).

Start selling today

Put your products in front of the millions of customers who search Amazon.com every day.
$39.99 a month + selling fees
Just have a few items to sell?