At just over thirty years old, Core Products has built a reputation for selling orthopedic healthcare products to doctors and wholesalers throughout the US. In 2015, they decided to start selling in Amazon’s stores. “We initially dipped our toe in to better understand the channel,” says Matt Nasca, eCommerce Manager of Core Products. “But, we immediately realized how much volume was happening through Amazon and saw how big the opportunity was. No one can service our brand as well as we can, so we decided to jump in with both feet.”
Recently, Nasca discovered the SAS Core Program and decided to give it a try. “I joined because I knew there was a lot we didn’t know and we wanted help learning how Amazon works. I read a lot of the message boards, but I was never sure how accurate the information was,” Nasca said. “Getting connected with our SAS Core account manager, Ray, has been great. We had a laundry list of things we just didn’t understand and Ray was able to answer questions and point us in the right direction.” “Matt just wanted to make sure the information he was getting was correct and the next steps he had planned wouldn’t take him off course,” said Ray. “I’m glad I could help him right off the bat.”
In addition to answering Nasca’s questions, Ray was able to provide Nasca with a few pieces of information that Nasca cites as critical: “Ray helped us to understand the bigger picture with promotions on Amazon,” Nasca says. “We have a lot of mature products, so we’re constantly looking at ROI. For us, promotions didn’t seem to make a lot of sense. But Ray talked about how promotions can have a lasting effect on the digital shelf – it’s not just about the promotional period – the benefit can extend well beyond when the product’s discounted. I would never have realized this on my own.”
Ray was also able to give Nasca insight into how to best communicate with Amazon. “I was often filing cases with several things I wanted addressed in a single case. Ray recommended I stay concise and address one issue at a time. It’s been very helpful guidance for us.”
“We are still new to the program, but I can tell you that having a person we can call on the inside has been incredibly valuable,” concludes Nasca.
For more information about Core Products, visit their store