Seller Fulfilled Prime

Sell products with the Prime badge directly from your warehouse

We will accept new applications for the program on October 1, 2023. Click the Join the Waitlist button if you are interested in starting the Seller Fulfilled Prime trial when enrollment reopens.

Grow your business with Seller Fulfilled Prime

Seller Fulfilled Prime is the Prime program that allows you to deliver directly to domestic Prime customers from your own warehouse. By displaying the Prime badge, you are committing to fulfill orders with One-Day and Two-Day Delivery at no additional charge for Prime customers. Amazon gives you access to the right transportation solutions to help you meet the high bar for the Prime customer experience.

Enjoy these benefits with Seller Fulfilled Prime

Reach the most loyal Amazon customers
With Seller Fulfilled Prime you can offer your products to our wide network of Prime members. By offering your products as Prime listings, Prime customers will be able to easily identify your products as ones with fast, reliable delivery and high-quality customer service.
Compete more effectively to have your offer featured
By meeting the Seller Fulfilled Prime program requirements, your offer is more likely to be featured because it will have a fast and free delivery promise.
Offer Guaranteed Delivery Date messaging
Seller Fulfilled Prime orders display FREE Delivery messaging to Prime customers.

Seller Fulfilled Prime in 5 easy steps

Step 1

Qualify for Seller Fulfilled Prime and complete the trial period

Step 2

Store inventory in your own warehouse

Step 3

Process your orders and buy shipping labels from approved carriers

Step 4

Pick, pack and ship your orders same day

Step 5

Seller Fulfilled Prime carriers collect and deliver orders in one or two days to customers

Frequently Asked Questions

Get answers to the frequently asked questions about Seller Fulfilled Prime.
What are the requirements for Seller Fulfilled Prime?
  • Offer Premium Shipping Options
  • Ship over 99% of your orders on time
  • Have an order cancellation rate of less than 0.5%
  • Use Amazon Buy Shipping Services for at least 99% of orders
  • Have nationwide delivery coverage for all standard-size products
  • Use ship methods that support weekend delivery and pick up (Saturday or Sunday)
  • Meet targets for 1-day and 2-day delivery promises
  • Deliver orders with our supported Seller Fulfilled Prime carriers
  • Seller must agree to the Amazon Returns Policy
  • Allow for all customer service inquiries to be dealt with by Amazon
What is the trial period?
Before enrolling in Seller Fulfilled Prime, you must complete a trial period to show that you are able to meet the requirements for Prime fulfillment excellence and customer satisfaction. The Prime badge will not be displayed on items enrolled in Seller Fulfilled Prime during the trial period, however you must process the orders with a zero-day handling time. Once you successfully complete the trial period, you will automatically be enrolled in Seller Fulfilled Prime and your enrolled ASINs will be eligible to display the Prime badge to customers.
What products are best for Seller Fulfilled Prime?
  • High-value items
  • Products with seasonal or unpredictable demand
  • Items with variations
  • Slow-moving goods
  • Inventory that requires special handling or preparation