Amazon Today
Integrate the best of ecommerce with your brick-and-mortar spaces
Showcase your in-store or warehouse inventory on Amazon.com. Then meet consumer demand by providing Same-Day Delivery or the chance to pick up items in just a few hours from your retail locations.
42% of ecommerce orders involved retail stores1
Why Amazon Today?
Amazon Today integrates with your existing systems so you can fulfill orders within hours from your retail locations or have Amazon deliver them the same day in your branded packaging.
Reach more customers
Amazon Today unlocks omnichannel fulfillment, making the in-building inventory you select discoverable by local customers shopping on Amazon.com.
Improve brand awareness
Use your own branded packaging for each order, building loyalty by impressing customers with the convenience of Same-Day Delivery and in-store pickup.
Drive customer conversion
Showcase your products to Amazon shoppers, and convert foot traffic into additional revenue potential when customers pick up their orders from your local retail stores.
Get expert support
We’re dedicated to your success. Throughout onboarding, you’ll have support from our experts across solutions architecture, operations, and account management. Post-launch, we provide all first-level, post-order customer service.
"[Amazon Today] created another avenue for GNC to engage Amazon loyalists and capture a whole new audience."
Scott Saeger
SVP and CIO, GNC
"Sur La Table was able to unlock a whole new level of brand exposure, introducing our products to thousands of customers and driving significant sales."
Jordan Voloshin
CEO, Sur La Table
Attention: Integration developer partners
Create solutions for brands to grow omnichannel initiatives and become a featured partner
Amazon Today is an API-centric program designed to provide the best customer experience for Same-Day Delivery and in-store pickup from selling partners’ retail locations. Through our REST-based API, we provide programmatic access to Amazon Today orders, delivery status, and inventory updates in a near real-time basis.
We also equip selling partners with an integration playbook that includes a step-by-step guide, process workflows, and API specifications. Learn more about the benefits of being an Amazon Today integration partner
We also equip selling partners with an integration playbook that includes a step-by-step guide, process workflows, and API specifications. Learn more about the benefits of being an Amazon Today integration partner
Ready to get started?
Step 1
Apply
Review program requirements for Amazon Today, then submit an application.
A member of the Amazon Today team will follow up with you, typically within two business days.
If you don’t already have an Amazon selling account, our team can help you create one.
A member of the Amazon Today team will follow up with you, typically within two business days.
If you don’t already have an Amazon selling account, our team can help you create one.
Step 2
Integrate technology
Amazon Today is an API-centric program that enables programmatic access to your store or warehouse orders, delivery status, and inventory updates in a near real-time basis. We enable multiple integrators, and we’re open to working with your preferred partner.
Step 3
Meet your dedicated success partners
We’ll assign a dedicated partner success manager who will work with you throughout the onboarding process. We’ll collaborate with you every step of the way, providing additional expert support for technical integration, store operations, and launch planning.
Step 4
Assure quality, then launch
After we complete quality assurance, our teams will work together to incorporate Amazon’s standard operating procedures and customize individual store settings for both customer and driver pickup.
Step 5
Scale collaboratively
Our launch team will collaborate with you on a ramp plan to scale the program to your retail network at the right pace for your brand.
常见问题
什么是 Amazon Today？
Amazon Today 通过 Amazon Flex Driver 配送合作伙伴向我们的企业零售合作伙伴提供大规模可靠的当日达服务，同时提供店内提货服务。Amazon Today 包含内置客户服务、实时库存、缺货缓冲区和容量管理控制，使我们的合作伙伴能够充分利用其现有的技术投资，同时增加新的销售渠道，推动全国零售店订单量增长。
我没有卖家账户。我是否可以加入 Amazon Today？
当您注册 Amazon Today 时，我们的团队将帮助您注册亚马逊卖家账户。
我已经是亚马逊的供应商。我能否安排我的实体店启用 Amazon Today 计划？
如果您是拥有自有品牌零售店的供应商，并且符合计划资格条件，请联系您的账户管理员了解更多信息。
我已经是亚马逊卖家。我如何加入 Amazon Today？
Amazon Today 只是对您现有亚马逊销售账户的扩展。如果您是使用应用程序接口集成商的现有销售伙伴，则可以使用您现有的应用程序接口并将特定于计划的粒度和集成点附加到现有上传数据中，而不会影响现有商品和配置。在您的一家实体店加入该计划后，您就可以选择您已在国内销售的商品加入 Amazon Today 计划，前提是参与该计划的店铺有货。
我已经有一个卖家账户。我是否需要为 Amazon Today 创建单独的账户？
不需要。您可以使用现有的亚马逊卖家账户注册 Amazon Today 计划。该计划受参与该计划的卖家在加入计划前签署的附录中包含的其他条款的限制。
为了参加该计划，我是否需要使用不同的应用程序接口，或者我是否可以扩充现有的集成？
您可以继续利用现有的集成来管理您当前的亚马逊合作伙伴关系，并增加一些额外的应用程序接口来支持此计划。您将收到有关这些应用程序接口的详细技术文档，并会获得合作伙伴成功经理的支持，该经理将指导您完成额外的集成。
加入 Amazon Today 需遵循哪些条款？
请访问 Amazon Today 申请页面，了解相关条款和条件。
- Create solutions for brands to grow omnichannel initiatives: Offer a new product. Get new business.
- Expand the business of your existing clients: Grow their revenue. And yours.
- Enjoy co-marketing opportunities: Let’s create new business opportunities together.
- Become a featured partner: Appear in the Amazon Today integration partner directory.
社交隔离后，深受千禧一代买家欢迎的当日达业务量增加了 3,300%。
Amazon Today
您的买家越来越看重快速方便的配送和提货选项。Amazon Today 是一个独特的机会，可让您在 Amazon.com 商城销售您的店内商品，并提供当日达或店内提货服务，在几个小时内即可将商品从您的店铺送到数百万买家手中。
1GlobalData, 2023
2Capital One Shopping Research, May 2024
2Capital One Shopping Research, May 2024
