What is Brand Analytics?
Brand Analytics is a tool in Seller Central that brands can use to review aggregate customer data. It’s made up of a series of dashboards:
Customer loyalty
Search
Consumer behavior
Customer Loyalty Analytics
Search Catalog Performance
Repeat Purchase Behavior
Search Query Performance
Demographics
Top Search Terms
Market Basket Analysis
Whether you’re optimizing the customer experience or assessing your marketing campaigns to drive more repeat purchases, having the right data can help inform your strategy and grow your business.
Who can use Brand Analytics?
To access Brand Analytics, you need a Professional selling account. You also need to be a brand representative for a brand enrolled in Amazon Brand Registry (login required). If you aren’t currently a brand representative, contact an administrator for your brand and request that they assign you this selling role (login required).
Did you know?
Understanding your audience can help you sell more products
When you sell online, it can be challenging to learn about customer preferences. Who’s clicking? Why are they buying? And what can you do to drive more conversions and stand apart from the competition? In ecommerce, customer behavior analytics can help you spot trends and make decisions about selecting and positioning products.
Boost customer lifetime value and optimize engagement
Create customer segments and analyze purchase patterns
The Customer Loyalty Analytics dashboard helps you engage with loyal customers and increase your overall customer lifetime value. Unlock insights into shopping behavior and historical trends. Identify and reward your most valuable customers. Or reach out to customers who haven’t made a purchase in a while. You can also get recommendations for programs like Brand Tailored Promotions.
The Customer Loyalty Analytics dashboard helps you engage with loyal customers and increase your overall customer lifetime value. Unlock insights into shopping behavior and historical trends. Identify and reward your most valuable customers. Or reach out to customers who haven’t made a purchase in a while. You can also get recommendations for programs like Brand Tailored Promotions.
根据关键指标做出以数据为导向的决策
监控曝光量、点击量、购物车添加量和购买量，方便您有策略地改善购物体验、解决问题以及利用趋势。
优化商品信息以获得更多点击量
借助“搜索目录绩效”控制面板了解买家行为。确定销量下降点，并解决商品曝光率和销售转化率方面的问题。
识别盈利趋势和机会
“搜索查询绩效”控制面板会列出买家找到您品牌所使用的关键词。查看查询量、曝光量、点击量、购物车添加量和购买量，找出扩大目录的方法。
提高买家参与度并推动重复购买
“重复购买行为”控制面板会提供一份详细说明，展示买家重复购买您品牌商品的频率。追踪收到的订单量、重复购买产生的销售额以及回购买家数量，从而更好地了解买家参与度。
提升买家生命周期价值并优化参与度
借助“买家忠诚度分析”控制面板，您可以创建买家细分市场、分析购买模式并与忠实买家互动，从而帮助提升买家的整体生命周期价值。深入了解购物行为和历史趋势，获得针对品牌定制促销等计划的建议。
优化商品信息以获得更多点击量
借助“搜索目录绩效”控制面板了解买家行为。确定销量下降点，并解决商品曝光率和销售转化率方面的问题。
识别盈利趋势和机会
“搜索查询绩效”控制面板会列出买家找到您品牌所使用的关键词。查看查询量、曝光量、点击量、购物车添加量和购买量，找出扩大目录的方法。
提高买家参与度并推动重复购买
“重复购买行为”控制面板会提供一份详细说明，展示买家重复购买您品牌商品的频率。追踪收到的订单量、重复购买产生的销售额以及回购买家数量，从而更好地了解买家参与度。
提升买家生命周期价值并优化参与度
借助“买家忠诚度分析”控制面板，您可以创建买家细分市场、分析购买模式并与忠实买家互动，从而帮助提升买家的整体生命周期价值。深入了解购物行为和历史趋势，获得针对品牌定制促销等计划的建议。
提高收入并增加流量
获取所需数据来评估客户满意度、建立客户忠诚度以及赢得更多回头生意。
了解您的受众
“人口统计”控制面板（仅适用于美国商城）会将销售额按买家年龄、收入、受教育程度、性别和婚姻状况进行分类。使用此信息定制您的广告活动，以便更有效地吸引目标买家。
聚焦于合适的关键词
“热门搜索词”控制面板会将各个亚马逊商城中的买家搜索活动给您一个宏观的展示。它会列出买家找到您商品所使用的关键词，以及与每个关键词关联度最高的三个商品、分类和品牌。使用此信息制定 SEO 策略、向商品详情页面添加关键词，以及发现广告机会。
创建虚拟捆绑商品
“购物篮分析”控制面板会展示买家经常搭配购买的商品。了解您的商品与畅销商品组合的相关程度，提升您的交叉销售潜力。
了解您的受众
“人口统计”控制面板（仅适用于美国商城）会将销售额按买家年龄、收入、受教育程度、性别和婚姻状况进行分类。使用此信息定制您的广告活动，以便更有效地吸引目标买家。
聚焦于合适的关键词
“热门搜索词”控制面板会将各个亚马逊商城中的买家搜索活动给您一个宏观的展示。它会列出买家找到您商品所使用的关键词，以及与每个关键词关联度最高的三个商品、分类和品牌。使用此信息制定 SEO 策略、向商品详情页面添加关键词，以及发现广告机会。
创建虚拟捆绑商品
“购物篮分析”控制面板会展示买家经常搭配购买的商品。了解您的商品与畅销商品组合的相关程度，提升您的交叉销售潜力。
thefitguy
"Quarterly sales jumped over 40% after optimizing for best search terms using the Amazon Brand Analytics Search Terms and Search Query Performance dashboard."
Guy Arad
Co-founder
Ready to get started?
Step 1.
Log in to Seller Central
Log in to your Seller Central account or sign up as a seller. Make sure you have a Professional selling plan so you can access Brand Analytics.
Step 2.
Enroll your brand
If you’re the rights owner, enroll your brand in Brand Registry. Or, if you’re employed by an enrolled brand, ask the rights owner or another administrator to assign you the brand representative selling role.
Step 3.
Access Brand Analytics
Access Brand Analytics from the Seller Central main menu by clicking Brands, then Brand Analytics.
You can learn more about each Brand Analytics dashboard and explore additional brand selling tools using the Build Your Brand page in Seller Central.
You can learn more about each Brand Analytics dashboard and explore additional brand selling tools using the Build Your Brand page in Seller Central.
