One of HexClad’s objectives with selling in Amazon’s store was to grow as fast as possible. To boost sales early on, Premiere Creative used Posts, Amazon’s immersive image-first shopping experience. “We were an early adopter of Posts,” Abbottt explains. “Impression levels were significant when that program started.” He shares that impression rates were around 40 thousand per day early on.
HexClad was also an early adopter of Manage Your Custom¬er Engagement, or MYCE, which allowed them to send email campaigns directly to their followers up to once per week. Every two weeks, email campaigns went to high-spending or repeat customers. “This is a great way to stay top of mind for people excited about the products, let them know about new releases, or inform them of a coupon,” Abbottt says.
Premiere Creative helped HexClad grow its list of Amazon followers with a graphic that invites storefront visitors to click the “follow” button. An arrow that leads the eye right to the button is strategically placed in the graphic. Between February 2022 and February 2023, they grew their list of followers from over 6,000 to nearly 10,000. HexClad’s list of repeat customers jumped from over 15,000 to nearly 26,000 in the same period. In March 2022, they sent their first campaign with a total of 1,073 emails delivered. By February 2023, they sent a campaign with over 10,000 emails delivered and saw a 44 percent open rate.