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If you're based in India and you want to sell within India, visit sell.amazon.in. If you're based in the US, see our US guide for beginners or Expand to India page.
Global Selling
How to sell from India to the US
Learn how to sell from India to Amazon customers in the US. Find out how to create an Amazon selling account, list products, and select shipping and fulfillment methods.
Why sell from India to the US with Amazon?
Sell in a store trusted by US customers
The Amazon brand can help you attract and reach more customers. Amazon.com is our largest store—and we were ranked the most trust brand by US consumers in 2022.
Grow and diversify your sales
Reduce the impact of fluctuating sales periods in India by taking advantage of busy shopping seasons in the US. We provide tools you can use to explore customer search patterns and demand.
Simplify global expansion
Sell in the US, Canada, Mexico, and Brazil with our North America and Brazil unified selling account. You can also streamline your global operations with cross-listing, vetted global shipping providers, and automatic currency conversion.
1,200+
India-based exporters reaching $120,000 (INR 1 crore) in sales through Global Selling in 2022
$8 billion+
Cumulative ecommerce exports from India through Global Selling in 2023
266 million+
Products sold by Indian exporters to customers in global Amazon stores
Did you know?
The New Seller Guide can help you launch in the US
Speed matters—and for Amazon sellers the first 90 days are especially critical. That’s why we invented the New Seller Guide, a set of brand, logistics, pricing, and promotional services that are backed by data science and designed to fuel the growth of your business—whether you’re new to Amazon or just new to selling in the US.
Sellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.1 They can also take advantage of over $50,000 in New Seller Incentives.
Sellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.1 They can also take advantage of over $50,000 in New Seller Incentives.
1Amazon internal data, FY2023, US store
Ready to sell in the US?
Step 1: Decide what to sell
When choosing products to sell in the US, start by reviewing US taxes and regulations. You should also review Amazon requirements for product compliance, safety, and listing. Use our Exports Compliance dashboard to navigate product requirements and connect with experts who can help you obtain documentation.
Next, explore Amazon product categories in the US. Some of our most popular US categories are Toys, Kitchen, Beauty, Luggage, and Furniture. Note that while some of our categories are open to all sellers, some require a Professional selling plan, some require approval from Amazon, and some can’t be sold by third-party sellers.
If a product is part of a brand, your ability to list and sell it in the Amazon store may depend on your relationship with the brand.
Next, explore Amazon product categories in the US. Some of our most popular US categories are Toys, Kitchen, Beauty, Luggage, and Furniture. Note that while some of our categories are open to all sellers, some require a Professional selling plan, some require approval from Amazon, and some can’t be sold by third-party sellers.
If a product is part of a brand, your ability to list and sell it in the Amazon store may depend on your relationship with the brand.
Step 2: Create a North America and Brazil unified selling account
To sell from India to the US, you should create a Professional North America and Brazil unified selling account. You’ll be able to use this account to sell in the US, plus Canada, Mexico, and Brazil.
Collect required materials
Before creating your North America and Brazil unified account, make sure you have the following:
- Government-issued ID, like a passport
- Phone number
- Email addresss
- Internationally chargeable credit or debit card
- Bank account and routing number Learn more
- Business license or registration
- Proof of residential address in India or the US dated from the last 180 days, like a bank account or credit card statement
- Tax information
Create your account
We’ll guide you through account creation step-by-step. You’ll provide information about yourself and your business.
Account status
How to create a North America account
Have a selling account for another Amazon store
Visit your Sell Globally dashboard and create your North America and Brazil unified account from the Americas tab.
Don’t have a selling account and only want to sell in the Americas
Don’t have a selling account and want to sell in India and the Americas
Sign up for an India account. Then visit your Sell Globally dashboard and create your North America and Brazil unified account from the Americas tab.
Verify your identity
In many cases, you’ll need to verify your identity with Amazon using a scheduled or instant video call. Bring your government-issued ID and proof of residential address.
Configure your account
After creating a selling account, you should confirm and configure settings for your business, including preferences for shipping and returns. You’ll also complete a tax interview, which will create the appropriate tax form on your behalf.
Step 3: Enroll your brand
If you’re new to Amazon and are the rights owner for an eligible brand, we recommend enrolling it in Amazon Brand Registry before you list your products. Brand Registry is free and provides sellers with a suite additional selling benefits and protection tools, including A+ Content, Brand Analytics, and Manage Your Experiments.
You only need to meet two basic requirements to enroll:
You only need to meet two basic requirements to enroll:
- Brand name or logo: Have your brand name, or a logo that includes your brand name, permanently affixed to your products or packaging.
- Trademark: Have a pending or registered trademark for your brand name or logo that’s issued by the designated government trademark office of a country with a corresponding Amazon store.
After a single country’s trademark has been approved by Brand Registry, you’ll have a global account that can be used for every Amazon store worldwide.
In 2023, 99% of product listings blocked or removed from the Amazon store were found by Brand Registry’s proactive controls.
Step 4: List your products
Ready to list products in our US store?
If you already sell in another global Amazon store, you can use the Build International Listings tool to list your products on Amazon.com, as well as Amazon.ca, Amazon.com.mx, and Amazon.com.br.
If you already sell in another global Amazon store, you can use the Build International Listings tool to list your products on Amazon.com, as well as Amazon.ca, Amazon.com.mx, and Amazon.com.br.
If you’re listing products with Amazon for the first time, you can match offers to existing products detail pages, or you can create new product detail pages for your preferred Amazon store. Then you can use Build International Listings to cross-list in other Amazon stores. For example, you can list on Amazon.in, then cross-list on Amazon.com, Amazon.ca, Amazon.com.mx, and Amazon.com.br.
Don't have an Amazon selling account yet?
Step 5: Ship inventory and fulfill customer orders
You have two basic options when it comes to getting US customers their stuff.
- You can use Amazon Global Selling SEND to ship your inventory to Fulfillment by Amazon (FBA) in the US. With FBA, we store, pick, pack, and ship orders on your behalf while taking care of returns and customer service.
Shipping with FBA costs 70% less per unit than comparable premium options offered by other US fulfillment services.
- Ship orders to customer yourself using a suite of solutions we call Fulfilled by Merchant. We offer a network of vetted providers for global shipping that offer discounted rates.
With Fulfilled by Merchant’s Amazon Buy Shipping tool, you can get pre-negotiated rates that are over 31% lower on average compared to retail ground rates for UPS, FedEx, and USPS.
Step 6: Manage your business
Use tools in Seller Central to manage and automate your global operations. We offer a variety of tools and programs to help you run your business, reach new customers, and grow your sales, including:
Product Opportunity Explorer
Get ideas for new products or offers. Product Opportunity Explorer generates insights about Amazon customer search and purchasing behavior.
Automate Pricing
Create and apply dynamic pricing rules to help increase your chances of becoming the Featured Offer in the Amazon store.
Amazon Currency Converter
If you sell in Amazon stores in multiple countries, put global disbursements on auto-pilot with the Amazon Currency Converter.
Coupons and Deals
Create coupons that appear on the Amazon Coupons page, in search results, and on product detail pages.
Amazon Business
Business customers tend to buy more items in larger quantities. They also tend to return items less. Use a suite of B2B features to help attract more business customers.
New Seller Incentives
Explore $50,000 in incentives designed to support your launch in the Amazon store.
Seller success stories
“We manufacture our products in Coimbatore and sell them in USA, UK, Germany and France. This has been possible only through Amazon.”
“We started our journey on Amazon international marketplaces in 2016. We were wondering how to take our products to global customers and Amazon was the perfect fit.”
Frequently Asked Questions
How much does it cost to sell from India to the US?
Costs for selling with Amazon vary by store and product. They can also depend on the tools, programs, and services you select.
Selling plan fees
There are separate Professional selling plan fees for Americas and Europe regional accounts, and for country-specific accounts for the Asia-Pacific and Middle East and North Africa. However, if you link global Amazon selling accounts, your monthly fee will be either the equivalent of USD 39.99 per month or the sum of the selling plan fees for each country in which you have active listings, whichever is lower.
Limited-time offer: India-based sellers who create a North America and Brazil unified account by December 31, 2024, pay only $1 in selling plans fees for their first three months. Learn more
Referral fees
Referral fees vary by product category. For every item sold, you’ll pay a percentage of the total price or a minimum amount, whichever is greater.
View referral fees for India and the US.
Costs for optional services
In addition to selling fees, you might have added costs if you use certain optional tools and programs like Fulfillment by Amazon (FBA) or Amazon Ads. Ultimately, you get to control the cost of selling in the Amazon store by selecting the programs, tools, and services that are right for your business.
Selling plan fees
There are separate Professional selling plan fees for Americas and Europe regional accounts, and for country-specific accounts for the Asia-Pacific and Middle East and North Africa. However, if you link global Amazon selling accounts, your monthly fee will be either the equivalent of USD 39.99 per month or the sum of the selling plan fees for each country in which you have active listings, whichever is lower.
Limited-time offer: India-based sellers who create a North America and Brazil unified account by December 31, 2024, pay only $1 in selling plans fees for their first three months. Learn more
Referral fees
Referral fees vary by product category. For every item sold, you’ll pay a percentage of the total price or a minimum amount, whichever is greater.
View referral fees for India and the US.
Costs for optional services
In addition to selling fees, you might have added costs if you use certain optional tools and programs like Fulfillment by Amazon (FBA) or Amazon Ads. Ultimately, you get to control the cost of selling in the Amazon store by selecting the programs, tools, and services that are right for your business.
Do I need a US bank account to sell with Amazon in the US?
You can use a US bank account as your deposit method for sales on Amazon.com, or you can use Amazon Currency Convert to have proceeds from your US sales deposited to a bank account based in India.
Can I sell branded products in Amazon’s US store?
If a product is part of a brand enrolled in Amazon Brand Registry, you need to be a brand representative or reseller authorized by the brand in order to add it to the Amazon catalog using our standard listing processes (login required).
After a product associated with an enrolled brand is added to the Amazon catalog, others sellers can match offers to it. They may need to secure approval for the brand before doing so.
After a product associated with an enrolled brand is added to the Amazon catalog, others sellers can match offers to it. They may need to secure approval for the brand before doing so.
Can I sell the same products in India, the US, Canada, Mexico, and Brazil?
Product requirements vary by country. You should review taxes and regulations for the US, Canada, Mexico, and Brazil if you plan to sell in those countries. They may differ from taxes and regulations in India.
You should also review specific requirements for product compliance, safety, and listing in the US, Canada, Mexico, and Brazil. You can use our Exports Compliance dashboard to navigate product requirements and connect with experts who can help you obtain documentation.
You should also review specific requirements for product compliance, safety, and listing in the US, Canada, Mexico, and Brazil. You can use our Exports Compliance dashboard to navigate product requirements and connect with experts who can help you obtain documentation.
How do I manage international taxes?
Before you begin to sell in a new country, you should explore how taxes and regulations might affect your business:
If you’d like assistance with taxes, you can use our Service Provider Network to find an expert.
Sell from India to the US
Use best-in class tools and programs to sell in a store trusted by more US customers.
