FBA holiday guide

Work some holiday magic

Shoppers are on their way. Get ready with our week-by-week event planner.

Holiday to-do's

Beat the rush and win the holidays with our week-by-week event planner.

4-6 weeks before

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Optimize your listings

Fine-tune the product and offer information on your detail pages.

3 weeks before

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Promote and advertise

Help shoppers find new products, deals, and gift ideas.
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Did you know?

Seller University can help you prep for the holidays

Seller University provides videos, webinars, and downloads on listing, pricing, fulfillment, and other selling topics. Use our catalog to optimize how you sell with Amazon—before, during, and after the holidays.

Beyond the holidays

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Reach customers around the world

Expand your sales by selling to Amazon customers across the border. Sell in Canada, Mexico, and Brazil, or reach shoppers in Europe, the Asia-Pacific, or the Middle East and North Africa.
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Build your brand

Enroll your brand with Amazon to become eligible to activate a suite of brand-building tools and protection benefits.

Get ready for the holidays with FBA

Shipping with FBA costs 70% less per unit than comparable premium options offered by other US fulfillment services.
Holiday guide