FBA HOLIDAY GUIDE
Work some holiday magic
Shoppers are on the way—here’s your guide to a season full of sales
Holiday to-do's
Beat the rush and win the holidays with our week-by-week event planner.
10-12 weeks before
Pick your lineup
Gather best sellers, explore new product trends, and prep your supplies.
- Decide what to sell
- Prep inventory
- Create a shipping plan
- Get select fees waived on new-to-Amazon products
- Get loans to boost business
7-9 weeks before
Stock and ship
Stay on top of what’s in demand and team up with your suppliers.
- Restock or remove inventory
- Streamline your shipping
- Ship to a fulfillment center
- Use Outlet to clear overstock
- Increase chances for One-Day delivery
4-6 weeks before
Dig into details
Fine-tune your pricing, product pages, and listing details.
- Fix stranded inventory
- Update pricing
- Get expert product photos
- Make a quality details page
- Build up customer reviews
Final 3 weeks
Spread the word
Shoppers are looking for deals and gift ideas—advertise and get social.
- Advertise on Amazon
- Register your brand
- Create a coupon
- Share promo codes
- Try Prime Exclusive Discounts
Event day and beyond
Reach more customers by selling globally
Expand to more Amazon stores and take advantage of peak seasons in other countries.
Keep the party going
Set up a post-holiday deal, consider your reviews and customer feedback, and refresh your catalog for upcoming events.
© 2021, Amazon.com Services LLC.