Work some holiday magic

Shoppers are on the way—here’s your guide to a season full of sales

Holiday to-do's

Beat the rush and win the holidays with our week-by-week event planner.

10-12 weeks before

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Pick your lineup

Gather best sellers, explore new product trends, and prep your supplies.

4-6 weeks before

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Dig into details

Fine-tune your pricing, product pages, and listing details.

Final 3 weeks

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Spread the word

Shoppers are looking for deals and gift ideas—advertise and get social.
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Did you know?

Learn more with Seller University

Your Amazon seller account includes access to Seller University: Videos, webinars, and downloads designed to help you succeed as an Amazon Selling Partner.

Event day and beyond

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Reach more customers by selling globally

Expand to more Amazon stores and take advantage of peak seasons in other countries.
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Keep the party going

Set up a post-holiday deal, consider your reviews and customer feedback, and refresh your catalog for upcoming events.

New products, less risk

New-to-Amazon ASINs? Monthly storage fees are on us.
Holiday guide