FBA HOLIDAY GUIDE
Work some holiday magic
Shoppers are on the way—here’s your guide to a season full of sales
Beat the rush and win the holidays with our week-by-week event planner.
10-12 weeks before
Pick your lineup
Gather best sellers, explore new product trends, and prep your supplies.
7-9 weeks before
Stock and ship
Stay on top of what’s in demand and team up with your suppliers.
4-6 weeks before
Dig into details
Fine-tune your pricing, product pages, and listing details.
Final 3 weeks
Spread the word
Shoppers are looking for deals and gift ideas—advertise and get social.
Did you know?
Learn more with Seller University
Your Amazon seller account includes access to Seller University: Videos, webinars, and downloads designed to help you succeed as an Amazon Selling Partner.
Event day and beyond
Reach more customers by selling globally
Expand to more Amazon stores and take advantage of peak seasons in other countries.
Keep the party going
Set up a post-holiday deal, consider your reviews and customer feedback, and refresh your catalog for upcoming events.
New products, less risk
New-to-Amazon ASINs? Monthly storage fees are on us.