You will need to provide a valid credit card, phone number, and tax information. You will also need to provide a VAT number. Although you can complete your registration without a VAT number, you will be required to provide one in order to sell in Europe. Learn how to handle VAT
. The European Unified Account
In Europe, Amazon has unified its marketplaces, allowing you to create and manage product offers in one or more of the following marketplaces: Amazon.co.uk, Amazon.fr, Amazon.de, Amazon.it, and Amazon.es. You control what you sell and where, and you manage your European business from a single seller account.
When you register to sell in any of the Amazon European marketplaces, your seller account is automatically enabled to allow you to sell in all other Amazon European marketplaces. All your orders will be managed in a single place, making selling in Italy feel just like selling in the U.K. However, you will still need to satisfy the Amazon seller rules applicable to the countries where you sell. These are basic rules to ensure Amazon’s customers enjoy the best possible shopping experience. You’ll also need to be aware of the local and European tax and regulatory requirements, and it’s your responsibility to ensure that you comply with applicable requirements. Please also note that when you sell in any of the Amazon marketplaces in Europe, you will be subjected to country-specific per-item fees which are payable to Amazon upon sale of an item.
In order to sell across Europe, you will need to create listings in each of the Amazon European marketplaces where you want to sell. Please note that creating offers in the first European marketplace does not automatically populate offers in the other European marketplaces; you will need to create offers in each of the marketplaces where you want them. Get guidance on expanding to Europe
Finally, when setting up an Amazon European seller account, you’ll need to provide a bank account in one of the countries supported by Amazon. Currently, Amazon supports U.K. and U.S. bank accounts, as well as bank accounts in all Eurozone countries.