What are you trying to sell? Who are you trying to reach? Your answers can help determine which channels to use to best reach customers.
You might want to use your own website, set up shop on an established selling website like Amazon—or do both
You can design and build an ecommerce store from scratch, or use a tool like the Amazon Stores builder
to create a custom, immersive ecommerce website experience. An Amazon storefront comes along with built-in infrastructure for processing payments, managing customer reviews, and more. It also gives you an analytics dashboard so you can track sales, reviews, prices, and other key performance metrics.
Social media can also be a great sales channel, if your audience spends a lot of time on sites like Facebook, Instagram, or Pinterest. Live-stream destinations like Amazon Live
can even allow you to engage with shoppers in real-time for product reveals, personalized product recommendations, and other interactive sales methods.
Some sellers focus on a single sales channel, while others use a mix of both. Experiment to see what works best for your needs, based on your business model. And don’t discount local sales channels like classifieds and advertising on radio or television. What you do offline can help boost your business online.