获取有关开店的实用提示
无论您是选择了第一款商品并想在网上开店，还是已经建立了一个品牌并想要走向全球，在线店铺都是一种联系买家并挖掘电子商务机遇的绝佳方式。
开网店可能是您取得成功的一个主要障碍。创建您自己的直接面向消费者的网站、在社交媒体上保持曝光度或通过其他在线渠道销售商品都需要花费时间和资源。幸运的是，您可以利用一些资源来简化流程，并可利用一些最佳实践来顺利踏上您的电子商务之旅。
让我们来回顾一下如何开一个网店。然后，我们将介绍您可以用来向买家展示商品的一系列亚马逊工具。
开网店可能是您取得成功的一个主要障碍。创建您自己的直接面向消费者的网站、在社交媒体上保持曝光度或通过其他在线渠道销售商品都需要花费时间和资源。幸运的是，您可以利用一些资源来简化流程，并可利用一些最佳实践来顺利踏上您的电子商务之旅。
让我们来回顾一下如何开一个网店。然后，我们将介绍您可以用来向买家展示商品的一系列亚马逊工具。
- Options for building an online store
- How to set up an online store
- Tips for choosing the right ecommerce site for your storefront
- Benefits of creating an Amazon storefront
- How to set up an Amazon storefront
零起步创建网店
正确的电子商务解决方案可以让您接触到目标消费群体。它还可以提供流畅和安全的用户体验来帮助您赢得买家信任，并提供分析来追踪销售以及发现业务增长机会。
好消息是， 亚马逊让创建网店的全过程易如反掌。没有设计或编程经验？ 没问题。
借助亚马逊模板，您可以使用文本、图片和视频创建定制网店。就像 R+Co 美发用品店一样，可以通过多个交互式页面分享您的故事，展示您的独特品牌。
好消息是， 亚马逊让创建网店的全过程易如反掌。没有设计或编程经验？ 没问题。
借助亚马逊模板，您可以使用文本、图片和视频创建定制网店。就像 R+Co 美发用品店一样，可以通过多个交互式页面分享您的故事，展示您的独特品牌。
Ecommerce site
Ecommerce sites simplify the process of setting up an online store or storefront. They provide user-friendly interfaces, customizable templates, and integrated payment options. These features make them a suitable choice for those without extensive technical knowledge.
A key advantage of these sites is that they manage hosting, security, and updates. They can also allow you to reach their already established customer base. This means that they often include recurring costs like monthly fees. Depending on the site, customization might also be limited unless you invest in higher-tier options.
A key advantage of these sites is that they manage hosting, security, and updates. They can also allow you to reach their already established customer base. This means that they often include recurring costs like monthly fees. Depending on the site, customization might also be limited unless you invest in higher-tier options.
Custom website
If you want oversight on your store’s design and functionality, building a custom website is an attractive option. This approach offers flexibility and customization, catering to specific branding or feature needs.
A custom website allows for a unique user experience, but requires a significant investment of time and resources. You might need to hire developers and designers, manage hosting, and ensure site security independently. Though setup can be complex, it offers the potential for long-term scalability and adaptability.
Choosing the right path depends on your business goals, budget, and technical skills. Each method has its advantages, so consider what aligns best with your vision for your online store.
A custom website allows for a unique user experience, but requires a significant investment of time and resources. You might need to hire developers and designers, manage hosting, and ensure site security independently. Though setup can be complex, it offers the potential for long-term scalability and adaptability.
Choosing the right path depends on your business goals, budget, and technical skills. Each method has its advantages, so consider what aligns best with your vision for your online store.
Did you know?
More than 60% of sales in the Amazon store come from independent sellers
In 2023, these US-based sellers sold over 4.5 billion items, averaging 8,600 items every minute. They also achieved more than $250,000 in annual sales on average.
如何在亚马逊商城创建一个在线店铺： 只需 5 步
借助亚马逊品牌旗舰店生成器，您可以为卖家提供多页面沉浸式的购物体验，向买家介绍您的业务，讲述您的品牌故事，并通过可自定义的富媒体（如文本、图片和视频）展示您的商品目录。
创建亚马逊店铺时，您将获得一个可用于营销活动的自定义网址。然后，您可以发布商品并开始获取有关页面访问量、流量来源和销量的绩效指标，以便持续优化受众的购物体验。
创建亚马逊店铺时，您将获得一个可用于营销活动的自定义网址。然后，您可以发布商品并开始获取有关页面访问量、流量来源和销量的绩效指标，以便持续优化受众的购物体验。
1. 先注册卖家账户后注册您的品牌
要开始在亚马逊商城销售商品，请先创建销售账户并选择一个专业销售计划。然后注册亚马逊广告账户。
接下来，创建亚马逊 Brand Registry 账户并注册您的品牌。Brand Registry 是一项计划，可以帮助保护您的品牌，并支持您访问品牌旗舰店生成器以及其他品牌管理工具。要加入 Brand Registry 计划，您需要：
接下来，创建亚马逊 Brand Registry 账户并注册您的品牌。Brand Registry 是一项计划，可以帮助保护您的品牌，并支持您访问品牌旗舰店生成器以及其他品牌管理工具。要加入 Brand Registry 计划，您需要：
2.发布商品
在发布商品时，可利用有吸引力的标题、商品图片及其他元素来赢得买家点击。
您可以精心挑选要在店铺中展示的商品，或者使用动态小部件自动填充不同的显示商品，例如畅销商品或基于访问者的行为推荐的商品。动态小部件会使用亚马逊数据，如关键词搜索、畅销商品和建议历史记录，来帮助您优化并更新显示在店铺中的商品。
您可以精心挑选要在店铺中展示的商品，或者使用动态小部件自动填充不同的显示商品，例如畅销商品或基于访问者的行为推荐的商品。动态小部件会使用亚马逊数据，如关键词搜索、畅销商品和建议历史记录，来帮助您优化并更新显示在店铺中的商品。
3.创建亚马逊店铺
在 Brand Registry 中完成品牌注册并发布商品后，请使用亚马逊在线品牌旗舰店生成器为您的企业创建一个在线主页，并充分展示您的商品。
以下是使用品牌旗舰店生成器的快速教程以及一些提示：
以下是使用品牌旗舰店生成器的快速教程以及一些提示：
4.使用 A+ 商品描述改进商品信息
A+ 商品描述是一种用于向商品详情页面添加使用场景图片和商品对比图等高级功能的亚马逊工具，可帮助您脱颖而出，并说服买家购买商品。
5.将流量引导至您的虚拟门店
Focus on creating a visually appealing and brand-consistent design. Whether using templates on an ecommerce site or designing from scratch, ensure your store is user-friendly and mobile-responsive.
For example, you could use a green and earthy color palette for your eco-friendly store to reflect your brand values and create an inviting atmosphere that resonates with the intended audience.
For example, you could use a green and earthy color palette for your eco-friendly store to reflect your brand values and create an inviting atmosphere that resonates with the intended audience.
6. Set up payment and shipping options
Integrate secure payment gateways and establish clear shipping policies. This step is crucial for building trust with customers and ensuring smooth transactions.
For example, you could offer shipping options, like standard, express, or eco-friendly packaging, to cater to various customer preferences.
For example, you could offer shipping options, like standard, express, or eco-friendly packaging, to cater to various customer preferences.
Learn the lingo:
Payment gateway
A payment gateway is a service that processes credit card payments for online and traditional brick-and-mortar stores. It acts like a bridge between your store and the bank, ensuring that customer transactions are smooth and secure.
7. Develop and upload content
Create compelling product descriptions, enhanced images, and engaging content. Ensure your content is optimized for search engines to enhance visibility.
For example, you could write engaging product descriptions that highlight the sustainable features of your products, and include enhanced images that showcase their eco-friendliness.
For example, you could write engaging product descriptions that highlight the sustainable features of your products, and include enhanced images that showcase their eco-friendliness.
8. Test your store
Before launch, thoroughly test your store’s functionality, including navigation, checkout process, and mobile compatibility. Address any issues to ensure a seamless customer experience.
For example, you could perform a test purchase to ensure the checkout process is smooth and that the website is responsive across different devices.
For example, you could perform a test purchase to ensure the checkout process is smooth and that the website is responsive across different devices.
9. Launch your store
Once testing is complete, go live with your store. Announce the launch through your marketing channels to attract initial traffic and customers.
For example, you could announce the grand opening of your store through social media and email marketing, offering a discount on the first purchase to attract initial customers.
For example, you could announce the grand opening of your store through social media and email marketing, offering a discount on the first purchase to attract initial customers.
10. Market and promote your online store
After launching your online store, focus on attracting customers and driving sales through effective marketing strategies. Activities to consider:
- Develop a comprehensive marketing plan that outlines your goals, audience, and the channels you’ll use to reach customers.
- Use social media platforms to engage with your audience through content and ads.
- Build an email marketing list to nurture relationships with subscribers.
- Optimize for search engines (SEO) with keyword-rich product descriptions and web pages.
- Use paid advertising to drive more traffic.
- Create engaging content that resonates with customers to establish your brand as an authority in your niche.
For example, if your store specializes in eco-friendly products, you could create a marketing plan that targets environmentally conscious shoppers. Use social media to share tips on sustainable living, build an email list by offering exclusive eco-friendly guides, and optimize your site with keywords like “sustainable products” to improve search visibility. Additionally, create blog content that highlights the benefits of eco-friendly choices, positioning your brand as a leader in sustainability.
11. Monitor and optimize
After launching, track your store’s performance using analytics tools. Regularly update your content and design based on customer feedback and data insights to help improve the user experience and drive sales.
For example, you could use analytics tools to track which eco-friendly products are most popular, and update your inventory and marketing strategies to boost sales and customer satisfaction.
For example, you could use analytics tools to track which eco-friendly products are most popular, and update your inventory and marketing strategies to boost sales and customer satisfaction.
Did you know?
Amazon storefronts can lead to more sales
Shoppers who visit a storefront during their shopping journey purchase 53.9% more frequently, have a 52.1% higher add-to-cart rate, a 42.4% higher average selling price, and a 71.3% higher average order value compared to those who don’t visit a storefront*.
*Amazon internal data, August 2024
10 tips for choosing the right ecommerce site
With so many ecommerce website options available, you should evaluate your needs and goals carefully.
Here are some tips to help you choose the right ecommerce site for your business:
Here are some tips to help you choose the right ecommerce site for your business:
- Assess your business needs: Determine the specific requirements of your business, like the types of products you’ll sell, the volume of transactions, and any unique features you need. This assessment will help narrow down options that can accommodate your business model effectively.
- Evaluate ease of use: Look for a site that offers a user-friendly interface, both for you and your customers. The setup process should be straightforward, allowing you to manage your store with ease, even if you have limited technical skills.
- Consider scalability: Choose an ecommerce site that can grow with your business. As customer reach and product range expand, the site should be able to handle increased traffic and inventory without compromising performance.
- Review customization options: Ensure the site provides flexibility in design and functionality to match your brand identity. This ability includes customizable templates, themes, and the ability to add new features as your business evolves.
- Check for mobile responsiveness: With a growing number of shoppers using mobile devices, it’s crucial to select a site that offers a seamless experience on smartphones and tablets. Test how your store will look and operate across different devices.
- Analyze payment and shipping options: The site should support multiple payment gateways and provide various shipping options to cater to different customer preferences. This flexibility can enhance the user experience and boost sales.
- Examine SEO and marketing tools: Opt for an ecommerce site with robust SEO features and marketing integrations. Tools that help improve your search engine rankings and streamline your marketing efforts are essential for driving traffic and sales.
- Prioritize security features: Security is paramount for protecting customer data and transactions. Ensure the site complies with industry standards and offers features like SSL certificates and fraud protection.
- Consider support and resources: Check the availability of customer support and resources, like tutorials, forums, and help centers. Reliable support can be invaluable when troubleshooting issues or learning how to maximize site features.
- Explore integration capabilities: Look for a site that easily integrates with other tools and services you use, like inventory management systems and accounting software. This integration can streamline operations and improve overall efficiency.
What are the benefits of building an Amazon store?
Setting up a storefront with Brand Stores allows you to create a unique shopping destination for your brand. Using the Store builder, you can design a ministore within Amazon to showcase your products and tell your brand’s story. This tool lets you create a multipage experience with text, images, and videos to engage customers and highlight what makes your brand special. You also get a custom web address for marketing, and you can track performance metrics like page visits and sales to optimize your store.
Here are more benefits of building your storefront with Amazon:
Here are more benefits of building your storefront with Amazon:
- Trust: In 2022, Amazon was ranked the most trusted brand by US consumers.
- Ease of setup: Amazon’s self-service Store builder makes it easy for anyone to create their own storefront—no coding or design expertise required. Templates allow you to create a customized shopping experience with text, images, and video. Like R+Co hair products, you can share your story and showcase your unique brand with multiple interactive pages. You can also manage your storefront and business details on the go using the Amazon Seller app.
- Customization options: While maintaining consistency with the overall Amazon brand, you can customize your storefront with your logo, branding colors, and product images to create a unique shopping experience for customers.
- Mobile optimization: Storefronts are specifically designed to ensure a seamless shopping experience across all devices. This lets customers easily browse and make purchases, whether they’re using a desktop, tablet, or smartphone.
- Marketing tools: Amazon offers various marketing tools to help promote your storefront and products. These tools let you create cost-per-click ads, promotions, coupons, deals, and more to help drive traffic to your brand.
- Data insights: The insights dashboard provides data and analytics to help you track the performance of your storefront and make informed decisions about optimizing it and your product offerings.
- Ecommerce infrastructure: Amazon’s built-in ecommerce infrastructure optimizes the customer journey with secure payment options, checkout optimization to reduce cart abandonment, and automation of repetitive tasks to keep your business running smoothly. You can also rely on Amazon for fulfillment and shipping logistics to store, package, and ship products through Fulfillment by Amazon (FBA).
- Support and growth: The Service Provider Network connects you with trusted third-party providers for account management, returns, advertising, and more. Online tutorials are also available to help you learn and grow your business.
Overall, Amazon offers a comprehensive suite of tools and services that can help you create a customized shopping experience in a trusted store, which could pave the way for growth and success for your business.
How to create an online storefront on Amazon: 5 steps
Whether you’re a seasoned seller or just starting out, these steps will help you set up your own Amazon storefront.
1. Sign up to sell, enroll your brand, and register for sponsored ads
Sign up for a selling account, or log in to Seller Central if you already have one. Ensure you have a Professional selling plan.
Next, enroll your brand in Amazon Brand Registry and register for sponsored ads.
Next, enroll your brand in Amazon Brand Registry and register for sponsored ads.
2. List your products
If the product you want to sell is already in the Amazon store, in most cases you can use its product ID, or GTIN, to match an offer to the existing product detail page. If a product isn’t already in the Amazon store, you’ll need to create a new product detail page. Professional sellers can also match or create product listings in bulk.
When building your storefront, you can either handpick products you’ve listed to feature in your storefront or use dynamic widgets to populate different product displays automatically, like best-selling products or recommendations based on visitor behavior.
When building your storefront, you can either handpick products you’ve listed to feature in your storefront or use dynamic widgets to populate different product displays automatically, like best-selling products or recommendations based on visitor behavior.
3. Create an Amazon storefront
Here’s a quick tutorial, along with some tips for using the Store builder to create an online home for your brand:
- In the main menu of Seller Central, hover over Stores, select Manage Stores, then Create Store.
- Create your homepage, which includes noting your brand name, adding a high-quality brand logo, and completing the page meta description.
- Choose a storefront format. You can pick from three templates, each with adjustable tiles for images, text, video, and other content:
- Product collection: Display a collection of related products, highlight a particular shopping theme, or give shoppers a complete view of your catalog.
- Marquee: Include a curated product display of multiple subcategories with additional space for imagery, product descriptions, and customer quotes.
- Product highlight: Promote specific products in your catalog (like bestsellers or new launches), making them more visible to shoppers.
- Build subpages. You can add up to three levels of subpages to your storefront to better tell your brand story and highlight your offerings. Select Page Manager, then Add a page to build your storefront:
- For each page, you can enter the page name and description, and choose a page template.
- Each page can navigate to a different page within the storefront, up to three levels deep. For example, you could have a page to cover different features, product categories, or best sellers.
- Use the Tile Manager to add and arrange content on the page. You can use a combination of images, text, and video to create an engaging experience for shoppers.
- Check the Preview Window to see how the storefront will appear for desktop and mobile browsers. Select an individual tile within the page to edit.
- Once you’ve finished building the storefront, ensure it meets Stores creative guidelines and select Submit for publishing. The moderation review can take up to 24 hours, and you can check on status through the status bar in Store builder. If approved, your storefront will be published automatically.
Once published, you can also create multiple versions of your storefront with the ability to schedule when new versions go live. With this feature, you can design in advance and schedule unique versions of your storefront for special events, new product launches, or seasonal updates.
To see how your storefront is performing, return to Store builder anytime and navigate to Insights to track page views, sales, and more. You can also use the Store builder to make ongoing edits and updates to the storefront as needed.
To see how your storefront is performing, return to Store builder anytime and navigate to Insights to track page views, sales, and more. You can also use the Store builder to make ongoing edits and updates to the storefront as needed.
4. Enhance product listings with A+ Content
A+ Content is a tool that helps you showcase your products and share your brand’s story by adding videos, enhanced images, customized text placements, shoppable product-comparison charts, and more to your product detail pages. Use this tool to enhance your listings, drive brand awareness, encourage repeat purchases, and increase sales.
When you add a product to your Amazon storefront, customers will see the offer on a product detail page. The standard version looks something like this:
With A+ Content, you can enhance product detail pages by adding your branding and other flourishes to create something like this:
5. Drive traffic to your virtual doorstep
Once you’ve built an online storefront, take advantage of performance advertising and ecommerce marketing strategies to reach more customers, including:
- Cost-per-click (CPC) product ads
- Deals, coupons, and promotions
- Social media marketing
- Email and blog content
You can use a mix of these and other techniques, like SEO, to increase brand awareness. For example, you can use social media to drive traffic to your blog. Then at the end of blog posts, encourage visitors to sign up for your monthly email newsletter. In your newsletters, offer tips and advice, along with promotions and coupons for products available in your ecommerce store.
与现有网店或电子商务网站集成
您的品牌已经上线？ 您可以将亚马逊与您现有的销售渠道集成。使用销售伙伴应用商店扩展您的销售潜力和买家群体：
- 添加电子商务解决方案连接器应用。将其他电子商务网站与亚马逊商城集成，以便更快地发布商品、改善订单管理、同步跨渠道库存等。
- 添加多渠道配送应用，为多渠道亚马逊卖家提供完整解决方案。在一个控制面板上管理物流，如订单商品、库存、配送和商品评论。
了解专业术语：
多渠道配送
多渠道配送是对来自买家可购买您的商品的多个渠道中的订单进行管理和配送的流程。多渠道配送解决方案可帮助您实现销售渠道的多样化，同时管理好您的订单配送流程。
将您的流量转变为盈利
如果已建立起社交媒体受众群体，那么您可以通过网红店铺将流量转变为盈利。加入亚马逊红人计划，您可以使用专属 URL 创建自己的页面，与关注者分享您的推荐，只要产生符合条件的购买，就可以获得奖励。您还可以举办带货直播活动，在活动中介绍新商品，为买家提供量身定制的推荐等。
启动并发展在线店铺
开始使用电子商务店铺，发展您的业务并实现更高的销售额。
How ShadesDaddy keeps the family tradition of entrepreneurship alive
"Since we started selling on Amazon, the business has completely changed. We were able to scale a lot quicker and able to hire a lot more people."
Pablo Palatnik
Founder, ShadesDaddy
Helpful resources
Whether you’re looking to start a new brand, expand an existing brick-and-mortar business, or increase ecommerce sales, here are some resources to support your path to success.
常见问题
什么是电子商务店铺？
电子商务店铺是企业所有者的在线商业解决方案，可在互联网上推广和销售商品及服务。相对于实体店，电子商务可以灵活调整商品和服务的交易过程，允许买家通过一个电子设备方便地浏览商品、下订单以及发起配送。
您可以只使用一个销售渠道，例如一个网站或亚马逊店铺。您还可以在拓展业务时选择添加电子商务作为另一个销售渠道。
您可以只使用一个销售渠道，例如一个网站或亚马逊店铺。您还可以在拓展业务时选择添加电子商务作为另一个销售渠道。
拥有亚马逊店铺需满足哪些要求？
要创建亚马逊店铺，请在注册亚马逊专业销售计划和加入亚马逊 Brand Registry 计划时查看条款和条件。此外，请在发布商品时务必遵守相关指南和亚马逊政策，并保持良好的账户信誉。
您是否需要是有限责任公司才能开设亚马逊店铺？
不需要。您可以先以独资经营者身份注册，然后根据需要注册为有限责任公司 (LLC)。但是，创建或管理亚马逊店铺并不要求注册有限责任公司。
什么是亚马逊品牌旗舰店生成器？它是如何运作的？
亚马逊的在线旗舰店生成器让创建定制店铺的全过程易如反掌。使用预先设计好的模板在亚马逊商城中设计一个美观的店铺，不需要编程经验。
使用文本、图片和视频进行定制，通过多个交互式页面分享您的品牌故事。请参阅我们的指南介绍的如何开始使用亚马逊品牌旗舰店，获得启发。
使用文本、图片和视频进行定制，通过多个交互式页面分享您的品牌故事。请参阅我们的指南介绍的如何开始使用亚马逊品牌旗舰店，获得启发。
我可以在亚马逊商城使用自己编写的程序管理店铺吗？
不可以。但您可以使用亚马逊的在线店铺生成器工具创建品牌旗舰店。品牌旗舰店生成器还支持集成，帮助您关联多个电子商务渠道。通过将亚马逊与现有的销售渠道整合在一起，您可以通过销售伙伴应用商店扩展销售潜力，扩大买家群体。例如，您可以：
“我们发现，品牌店铺的工具、功能以及所有操作都与我们自己的网站类似。”
Susan Petersen
Freshly Picked 董事长兼首席品牌官
立即开店
*A Professional selling account is $39.99 a month + selling fees. Learn more
