Honest Paws began using the Brand Referral Bonus almost as soon as it was available. The average 10% credit helped offset the rising costs of ad spend on social media and gave Honest Paws the flexibility to experiment with new ways to improve conversion. In addition, they found driving traffic to Amazon listings resulted in higher conversion. They began to double down on the Brand Referral Bonus in late 2021.
The Brand Referral Bonus allow you to add tags across search and social ads and emailing marketing using Amazon Attribution
, an advertising solution for marketers who want to access analytics and measure campaign performance.
“The results were tremendous right out of the gate,” Jake says. “We were seeing 12% conversion rates and sometimes $12,000 to $15,000 in sales on a single link.”
They saw an increase in cart sizes and, with that, an increase in average order value, as well as a 97% new-to-brand rate
. They also saw a drastic lift in their Subscribe & Save
rate, with a lift of three times their monthly subscriptions since they started. In addition, they saw improvements in their Best Seller Ranking