The Amazon Seller app is the official mobile application that lets sellers manage their Amazon business remotely. Download it for free to benefit from:
- Remote access to Amazon Seller Central
- Convenient management of key ecommerce tasks from anywhere, anytime
- Streamlined experience with mobile-optimized navigation and workflows within the app
- Customizable settings for push notifications
- Features for barcode scanning, listing creation, global selling, and more
Download the app to your mobile device and log in using your Amazon Seller Central credentials to sync with your selling account. The app homepage will welcome you with an overview of sales performance and any relevant account status updates. Then you can start exploring and using the app to create listings, monitor orders, and more.
How to use the Amazon Seller app: 8 ways to take your business to the next level
1. Use visual scanning to identify and research products
Scouting for new product ideas? Whenever inspiration strikes, you can launch the Amazon Seller app’s AI visual search feature. This allows you to use the camera of your mobile device to scan a product or the product’s barcode to see if it’s listed in the Amazon store.
A quick visual search can be the first step to adding a new product to your catalog. At a glance, you can see:
- Current offers for the product
- Up-to-date pricing information
- What sellers (if any) offer the product
This can help you determine how competitive the product is and gauge potential profitability for your business.
Take your competitor research a step further and use the app to explore product categories for “Top Sellers” and “Hot New Releases.” If you find a product you want to sell, select Add a Product to start the process.
2. View, add, and edit listings
In the Amazon store, product listings are what you use to share product and offer information with customers. You can use the Amazon Seller app to create new listings for products not already in the Amazon store, or to match offers to existing product listings.
Product photos are an important part of listing. Choosing the right photos and optimizing them correctly can help increase sales. Check out the Amazon Product Photo Studio in the app, where you can add and enhance photos, and identify and fix issues to make sure photos meet Amazon standards.
Learn more about product photography
3. Track and increase sales
Get a clear picture of performance with sales reports and metrics for your business right in the Amazon Seller app. View sales charts to analyze sales, spot best sellers, and start identifying trends.
You can also explore information about product-level sales over time. Toggle between product sales and units sold using the gear icon, and filter by date range. To export the info you need, generate and download sales reports.
The app can also help simplify your operations in other ways. For example, to review payment details and current or past statements, go to Payments on the homepage. In addition to statements, you can view information about:
- Refunds
- Current orders
- Other transactions
Review the numbers to zero in on opportunities to boost your bottom line.
4. Manage inventory, shipping, and fulfillment
The Amazon Seller app gives you insight into the fulfillment process—from the moment when customers place orders to the point when packages arrive at their doorsteps. View pending orders and track shipments as they’re processed and completed. You can also process returns and issue refunds, when needed.
When it comes to inventory management, the app lets you:
- Keep an eye on stock levels
- Manage replenishments
- Generate inventory reports for tracking and planning
Learn more about ecommerce fulfillment
5. Run advertising campaigns
Digital advertisements like sponsored cost-per-click (CPC) ads can help increase visibility for your offers and give sales a boost. In the Amazon store, Sponsored Products are an example of a CPC option that allow you to promote your products in the Amazon store, plus premium apps and websites. You can run these ads and make adjustments to campaign settings anytime. Go into the app to update ad budgets, set timeframes for each campaign, and view charts for CPC sales to see how your efforts are paying off.
Explore other ecommerce marketing options
6. Handle customer communications
Connecting with ecommerce customers and being responsive to their feedback can help earn loyalty and drive repeat sales for your business. Go to Communications in the Amazon Seller app to:
- View customer feedback
- Reply to messages
- Filter to find messages you haven’t replied to
- Use keywords to search your inbox for specific messages
- Customize email templates to save time responding to common queries
You can also post public replies to customer comments using the Feedback Manager, where you can view ratings over time along with customer reviews.
7. Expand internationally
The app can help you do business in regions outside the US. With a single sign-on, seamlessly switch between countries and regions where you make sales to international customers. To unite your worldwide business activities, create an Amazon selling account, then launch in our other region- and country-specific stores to reach customers around the globe.
Learn more about cross-border ecommerce
8. Maintain account health
Stay informed with Amazon news and policy updates. The app homepage displays banner alerts that take you straight to the details so you can learn about matters that might need your attention. You’ll also find recommendations for boosting efficiency, providing excellent customer service, and improving your account health.
It’s like holding an entire store in the palm of your hand
Ready to expand your product lines, grow your business, and get assistance from Amazon Seller Support along the way? Here’s how to get started with the Amazon Seller app:
- Create an Amazon selling account.
- Download the app from the Apple Store or Google Play.
- Sign in to the app using your Seller Central credentials.
Once you’re in the app, configure your settings to meet your needs. For example, you can set up user permissions in Seller Central to manage access to the app for your whole team as you scale.
