News and updates on FBA

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FBA News & Updates

Bookmark this page and check back frequently to stay up-to-date with important FBA information, such as fee changes and new features.

US FBA and referral fee changes coming February 18, 2020

Last published: December 20, 2019
This year we invested more than $15 billion in infrastructure, programs, people, and 150 new tools and services to help our sellers grow their brands and businesses. We also invested billions of dollars to expand FREE One-Day Delivery to more than 10 million Prime-eligible items. We are thrilled with the response of our mutual customers. Thank you for your continued innovation in providing unique selection and low prices for customers.

Driven by FREE One-Day Delivery, this was the largest one-year investment we have ever made in FBA. Nevertheless, in 2020, we will make only moderate increases (about 3%) in fulfillment fees, below industry average, because we remain committed to your continued success. We will also decrease select referral fees and introduce an exciting new selection program.

Please review the fee change highlights, as well as each fee change page in Seller Central linked below. The changes will take effect February 18, 2020, except where noted.

Holiday due date was December 3: Consider replenishing in January

Last published: December 9, 2019
As a reminder, FBA inventory was due on December 3 for the holiday season. Please consider sending your replenishment inventory in January as we focus on fulfilling customer orders during the holiday shopping period.

Thank you for providing customers with unbeatable selection and great prices. We’re proud to help you fulfill your products, delight customers, and grow your business.

Holiday sales are coming—get your FBA inventory to us on time!

Last published: October 10, 2019
Start preparing now for holiday shopping events. Make sure your FBA inventory arrives at an Amazon fulfillment center by these dates:
  • November 6—for Black Friday and Cyber Monday
  • December 3—for the holiday gift-giving season

Prime Day is coming—get inventory in by June 27

Last published: May 30, 2019
Don’t miss out—make sure your products arrive at fulfillment centers by June 27. We want you to have enough inventory for Prime Day!

Check out our 2019 Prime Day guide for promotion strategies, sales techniques, and access to social media templates that you can post right away . Stay tuned for an announcement on the date for Prime Day 2019.

No monthly storage or removal fees for eligible new products

Last published: March 19, 2019
For a limited time, Fulfillment by Amazon is offering to waive monthly storage and removal fees on new ASINs so qualified sellers can test new products on

Eligible sellers who opt in to the promotion can take advantage of the fee waivers on up to 100 new-to-Amazon ASINs that they create during the promotional period.

For each eligible new ASIN, FBA will waive monthly storage fees for the first 50 units received at fulfillment centers from March 18, 2019, through September 30, 2019. Sellers can remove any of those first 50 units from July 1, 2019, through September 30, 2019, with no FBA removal fees.

For complete details and eligibility terms and conditions, visit Monthly storage and removal fee promotion for new ASINs.

All promotional benefits end September 30, so send in your new ASINs soon!

Now it’s easier to sell through Amazon Subscribe & Save

Last published: March 12, 2019
Subscribe & Save lets shoppers get regularly scheduled deliveries of their favorite products at discounted prices. Adding your products to Subscribe & Save gives you access to highly engaged, loyal, and repeat customers.

Now, it’s easier to discover which of your products are eligible for Subscribe & Save, manage your Subscribe & Save offers, and more—all in one convenient place.

What’s new?

New! Optimize products and listings with Voice of the Customer dashboard

Last published: February 28, 2019
We’re excited to announce a new tool to help you improve your products and listings. The Voice of the Customer dashboard is a hub where you can use feedback about your offers to identify and fix common issues in order to improve customer experience.

In the Voice of the Customer dashboard (sign-in required) you can:

  • Check the Customer Experience (CX) Health of all your offers. CX Health will help you understand how each of your offers is performing relative to similar offers, based on recent orders and customer feedback.

  • Read recent comments in order to identify product or listing issues affecting customers.

  • Take action to fix product and listing issues, helping to prevent further negative customer experiences.

For more information, see Voice of the Customer.

US FBA and referral fee changes—coming in February 2019

Last published: December 19, 2018
As the year draws to a close, we want to thank you for your collaboration in better managing aged inventory, which has helped us improve efficiency across our fulfillment network. While the costs to fulfill, transport, and deliver orders increased this year, our continued investment in supply chain innovation allows us to limit the fee changes for 2019. Certain fulfillment fees will be increasing, while many storage and referral fees will go down. Our goal was to minimize the impact of these adjustments for as many of you as possible, and we expect over 40% of FBA units shipped to experience no change—or even a decrease.

The storage fee changes will take effect February 15, 2019.

fulfillment fee changes and referral fee changes will take effect February 19, 2019.

We are notifying you now so you can plan accordingly.

Links to these 2019 selling fee changes are also available at

60% off referral fees with Seller Fulfilled Prime​

Last published: November 29, 2018
For a limited time, you'll get a 60% discount on referral fees when you sell eligible products through Seller Fulfilled Prime to customers in the Prime region you choose. See if you have eligible ASINs (sign-in required).

Not yet enrolled in Seller Fulfilled Prime? Find out how simple it is to get started (sign-in required).

Our 2018 holiday sales guide is here

Last published: November 12, 2018
Shoppers are on their way! Get ready for peak gift-giving time with our 2018 Holiday Guide, and make sure your inventory arrives at an Amazon fulfillment center by Dec. 5th.

Bookmark our holiday sales guide for week-by-week planning and a complete social media toolkit. It’s everything you need for happy seasonal selling.

Discount promotion for Small and Light offers

Last published: October 5, 2018
FBA Small and Light is promoting some products priced $5 and under by offering a 5% price discount if the customer orders two or more units of the same item. FBA covers the cost of the discount – it won't change what you’re paid for your items.

The discount is offered on select items in the Consumables category, including Beauty, Health & Personal, Grocery, and Baby. No action is required to participate in the promotion -- we pick the products and handle the promotions.

To get started with Small and Light, download our guide.

Monthly long-term storage fees start September 15​

Last published: August 27, 2018
As previously announced, long-term storage fees for inventory in US fulfillment centers are being adjusted and are changing from twice yearly to monthly. FBA’s first monthly inventory cleanup is September 15, 2018.

Units that have been in a fulfillment center for 181 to 365 days as of September 15 will incur a long-term storage fee of $3.45 per cubic foot on that date. Units that have been in a fulfillment center for more than 365 days will incur a fee of $6.90 per cubic foot.

There is a minimum charge of $0.50 per unit per month for items that have been in a fulfillment center for more than 365 days. Either the long-term storage fee or the minimum fee will apply, whichever is greater. For more information, see FBA long-term storage fees (sign-in required).

To see your inventory that is subject to long-term storage fees, go to FBA Inventory Age or download the Inventory Age report.

Launch your new products today and enjoy an LTSF-free holiday

Last published: August 23, 2018
With the holiday sales season coming up fast, now’s the time to reach millions of Amazon customers by bringing new products to market. For a limited time, Fulfillment by Amazon (FBA) is offering participating sellers long-term storage fee (LTSF) reimbursements for qualifying newly launched products.

Amazon will reimburse participating FBA sellers for up to six months of long-term storage fees for new-to-Amazon ASINs in qualifying categories created between August 21, 2018, and November 30, 2018, and received at a fulfillment center by December 5, 2018.

To participate in the promotion, you must opt in by clicking the “I accept the promotion” link on the Long-term storage fee promotion help page (sign-in required). The help page has full details on the promotion, including qualifying product categories and eligibility terms and conditions.

Get a fee discount for adding ASINs priced $7 and below

Last published: August 3, 2018
We are offering you a referral fee discount to help you add low-priced products not available on To be eligible for this promotion, ASINs must meet the following criteria:
  • The total sales price is $7 or below. Total sales price includes the item price and any shipping or gift-wrap charges.
  • You have created the ASIN between 12:01 a.m. PT on April 10, 2018 and 11:59 a.m. PT on August 15, 2018.
  • The product is not listed in either the Grocery or Media category.
For products with a total price of $3.50 and below, you will get a discount of $0.50 on the referral fee. For products with a total sales price of $3.51 to $7, you will get a discount of $0.30 on the referral fee.

You will get a discount on qualifying sales through 11:59 p.m. PT on June 15, 2019. The promotion is activated within seven days of adding a qualifying ASIN.

To add new offers, visit Manage Inventory (sign-in required). More information, including terms and conditions, is available at Minimum Fee Promotion.