Fulfillment by Amazon
FBA: Let Amazon pick, pack, and ship your orders
What is Fulfillment by Amazon (FBA)?
Fulfillment by Amazon (FBA) is a service that allows businesses to outsource order fulfillment to Amazon. Businesses send products to Amazon fulfillment centers and when a customer makes a purchase, we pick, pack, and ship the order. We can also provide customer service and process returns for those orders.
Try FBA and get free shipping, returns, and more
Amazon's New Seller Incentives offer free promotional clicks on ads, free shipping to fulfillment centers, free storage, free liquidations, and free return processing. Conditions apply.
How FBA works
Fulfillment by Amazon can help decrease fulfillment headaches as you scale your business.
Set up FBA
Create your Amazon selling account, and login to Seller Central to set up FBA.
Create product listings
Once you add products to the Amazon catalog, specify FBA inventory.
Prepare the products for safe and secure transportation to a fulfillment center, according to Amazon packing guidelines and shipping and routing requirements.
Ship products to Amazon
Create a shipping plan, print Amazon shipment ID labels, and send shipments to Amazon fulfillment centers. Learn more about sending inventory to Amazon.
Once Amazon receives products at the fulfillment center, the items are available for customers to buy. Visit Seller Central Help to learn about how to manage FBA orders.
Your products are eligible for Amazon Prime FREE Two-Day Shipping, FREE Shipping, and more.
Prime members love FREE Two-Day Shipping, and all Amazon.com customers can get free shipping on eligible orders. When you list products for FBA, they are eligible for free shipping, too. Qualified FBA listings are displayed with the Prime logo, so customers know that Amazon handles packing, delivery, customer service, and returns.
Customers get Amazon's trusted customer service and returns.
FBA leverages the Amazon customer service network stretching around the globe, managing customer inquiries, refunds, and returns for your FBA orders.
- FBA customer support: Customers can contact our customer support via phone or email, day or night. This service is provided at no extra charge to you, with the exception of the Returns Processing Fee for select product categories. When you use FBA, your time can be spent growing your business or taking a vacation, rather than managing customer service
- FBA returns: For orders from the Amazon.com website that Amazon fulfills, we will manage all customer service associated with fulfillment of your FBA products. Our online returns center provides customers with help pages and details about how to contact us in case of concerns. If the customer wants to return a product, we direct them to our convenient online returns center. Read more about FBA customer returns policies.
Our services let your business scale quickly
Our fulfillment centers are built with your inventory in mind, and there's no minimum for the number of products you send. We handle the details to save you time, so you can focus on your business. FBA’s specialized services can help you grow your business without new investments in capital or staffing:
- FBA Small and Light: Reduce the cost of fulfilling orders for low-cost, small, and lightweight FBA inventory.
- FBA Subscribe & Save: Offer discounts on eligible FBA products for repeat customers.
- FBA Pan-EU: Offer fast delivery in Prime-eligible European countries.
- FBA Export: At no extra charge, expand your FBA business to more than 100 countries—minus the complexities of international selling.
- Multi-Channel Fulfillment: Sell from your own or third-party ecommerce sites, with Amazon picking, packing, and shipping to your customers.
Use Multi-Channel Fulfillment for all sales channels
Offer your customers a Prime-like delivery experience—with shipping speeds as fast as one day—for orders placed on any channel, including your own website, other online marketplaces, social media shopping sites, or other direct-to-customer websites.
Shipping with FBA costs 32% less per unit than the slowest shipping options offered by major U.S. carriers. FBA two-day shipping costs 72% less per unit than their two-day options. Pay as you go—you are charged for storage space and the orders we fulfill. The cost of shipping is included in your fees, with no extra charge for Amazon Prime FREE Two-Day Shipping and free shipping on eligible orders. Fees for Selling on Amazon and optional services may apply.
FBA storage and fulfillment fees
Inventory storage fees
Charged for all items stored in an Amazon fulfillment center, and based on your daily average volume of inventory measured in cubic feet. See how to determine the product size tier for your items.
Long-term storage fees
Assessed monthly for all items stored in a fulfillment center for more than 365 days. Maintaining sound inventory health can help you avoid long-term storage fees.
Charged per unit for picking and packing your orders, shipping and handling, customer service, and product returns. Use the FBA revenue calculator to estimate fees and see how to preview your fees.
Unplanned services fees
Charged when inventory arrives at a fulfillment center without proper preparation or labeling, making unplanned services required.
Removal order fees
You can have Amazon return or dispose of your inventory in a fulfillment center for a per-item fee.
Returns processing fees
Charged on orders when Amazon provides a customer with free return shipping.
Learn more about the cost of FBA. Use the Fulfillment by Amazon Revenue Calculator on Seller Central to estimate your FBA fees.
FBA inventory management
Use the tools in your seller account to list products, create shipping plans, send in shipments, track and monitor your shipments, and remove inventory from Amazon fulfillment centers.
Inventory Performance Dashboard
Your Inventory Performance Dashboard displays your Inventory Performance Index (IPI) score, along with key influencing factors. Be sure to check your IPI score regularly—a low score could lead to overage fees and limit your ability to send more inventory. Learn more about protecting your brand.
Manage excess inventory
Optimize your inventory levels by knowing when to mark down or remove your products. Monitor detailed information about storage fees, opportunities to drive sales, and suggestions to help improve returns on your inventory.
Track inventory age
Improve sell-through rates and avoid long-term storage fees. Use Inventory Age tools to understand how much inventory you’re holding, and see how long it’s been in fulfillment centers.
Fix stranded inventory
Keep your listings active by including necessary pricing and condition information and resolving errors. If your inventory is in fulfillment centers without an associated active listing, it’s not available for purchase.
What is FBA's Stranded Inventory Percentage?
Learn about Influencing Factor: Stranded Inventory Percentage
Maintaining your FBA inventory at the right level is key to offering fast delivery to Prime customers. Amazon’s free tools on Seller Central can help you:
- Get more one day and same day orders
- Reduce out-of-stocks
- Protect your sales rank
- Minimize excess inventory
The tools offer recommendations based on your sales history, demand forecast and seasonality, and your inputs to help you determine how much inventory to send and when to send it. They are free to use, and directly integrated into Seller Central’s shipment creation workflow.
Save time and help grow your business with FBA
You sell it, we ship it. Amazon has one of the most advanced fulfillment networks in the world. With FBA, you store products in Amazon's fulfillment centers, and we pick, pack, ship, and provide customer service for these products. FBA can help you scale your ecommerce business and reach more customers.
Frequently Asked Questions
Get answers to the frequently asked questions about Fulfillment by Amazon
What is FBA?
FBA, also known as Fulfillment by Amazon, is a service that helps Amazon sellers outsource shipping to Amazon. With this fulfillment option, Amazon stores, picks, packs, ships, and delivers the products to customers. Amazon also handles customer service and returns for those orders.
How much does FBA cost per item?
Costs vary per item and include fulfillment fees, as well as storage fees. To find out how much FBA costs, use the FBA calculator or use the estimated fee per unit tool in Seller Central.
What is an FBA seller?
An FBA seller is an ecommerce business that sells in Amazon’s store and outsources inventory management to Amazon through the FBA program. The seller sends products to Amazon warehouses for order fulfillment. Amazon stores the inventory until a customer places an order. Then Amazon picks, packs, and ships the order.
How to sell using Amazon FBA?
Wondering how to start in Amazon’s store using FBA? It takes four steps to get started.
- Create a Professional seller account
- Create your product listings
- Prepare your products
- Ship your products to Amazon
What to sell with Amazon FBA?
Generally speaking, most products for sale in Amazon’s store are eligible for FBA. You can sell virtually anything—from teas to quirky T-shirts or surfboards. Some products require prior approval before you can sell them. In addition, certain products are either not eligible for FBA or must meet specific requirements before qualifying for FBA.
What is "fulfillment"?
Fulfillment is the process of storing, packing, and shipping orders, as well as handling returns and exchanges. Some businesses manage fulfillment in-house, while others use a service like Fulfillment by Amazon or some combination of in-house and third-party options. Effective, reliable fulfillment delights customers.