“I recommend you use Amazon’s provided tools to get your initial translations done,” says Bernie, who began selling on Amazon.co.uk in 2011, before expanding to Amazon’s four other European marketplaces.
If you already sell on Amazon.com, you can use those listings for Amazon.co.uk. But when listing your products on the other four European marketplaces, you’ll need to translate your ASINs.
Amazon’s Build International Listings (BIL) tool helps you take your existing product listings—for example, from Amazon.com—and list them quickly across the five European marketplaces. And while it doesn’t translate your listings, it does help you see which, if any, of your listings have already been translated.
“You’ll probably find that at least some of your US listings have already been translated for the European marketplaces,” explains Touma Hayakawa of Amazon’s global sales team, which helps US-based sellers sell in Europe. “Then you can decide which of the remaining listings you want to get translated, either through Amazon’s translation service or other options.”