Once you’ve run your initial trial, invest more in the products that are selling well.
“An increasing number of sellers do not necessarily want to send a large shipment straight away and tie up a large amount of stock without knowing how the market place will first react to their product,” says Neil Curran of Regional Express, one of Amazon’s solution providers. “Depending on the product, sellers usually start with a few small boxes or single pallet by courier or air freight. If the product shows signs of selling successfully, they then follow up with a larger, more cost-effective ocean shipment.”
You can also use best sellers to prioritize your listing updates.
“We keep a list of our best-selling ASINs and start with that list whenever we take action,” says the seller who expanded to Europe in 2015.
“For example, over holiday season, our team checks each of our top-selling items daily to make sure the listing is active and has not been modified. When we create translations or update images and videos, we make sure our top-selling products are updated first. When we design deals and promotions, we often only target our top-selling products.”
“We’re constantly using the feedback from our best-selling products to iterate and improve our offers,” Carolina says. “We try all sorts of things, from tweaking the product listing and ad copy to even adding new product variations.”