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    Case studies

    Explore the stories of sellers who’ve found success with Amazon

    Case studies

    HexClad brand image
    Case study
    HexClad
    How an innovator in the cookware industry fired up sales with brand-building products.
    Sony brand image
    Case study
    Sony
    Sony’s home electronics team engages and educates customers with well-curated Premium A+ Content.
    thefitguy brand image
    Case study
    thefitguy
    A fitness accessory brand uses Amazon Brand Analytics to understand customer needs, innovate, and grow.
    Onkata brand image
    Case study
    Onkata
    A hardware retailer uses Manage Your Experiments to help multiple brands boost sales in Amazon’s store.
    Honest Paws brand image
    Case study
    Honest Paws
    Honest Paws is a wellness brand that started by specializing in CBD products formulated for pets.
    Spigen brand image
    Case study
    Spigen
    Spigen is a tech hardware company that has been best known for its sleek, durable mobile phone cases since 2008.
    Lumineux brand image
    Case study
    Lumineux
    Lumineux provides natural solutions for oral health: all-natural, certified non-toxic, and microbiome-safe mouthwash, toothpaste, and more.
    Freshly Picked brand image
    Case study
    Freshly Picked
    Freshly Picked sells high-end shoes and accessories for babies, children and their moms to help make life a little more fun, colorful and easier.
    Hope & Henry brand image
    Case study
    Hope & Henry
    Hope & Henry sells beautiful, high-quality, and affordable clothing using organic cotton and sharing profits with the women and men who sew them.
    New Republic brand image
    Case study
    New Republic
    New Republic sells refined styles of men's footwear and accessories that incorporate unexpected twists on memorable classics at affordable prices.

    Video case studies

    Video
    2:50
    Avacraft
    Asha took her family's love of food out of the kitchen and on a rigorous journey through product research, design, and development, working on a selection of kitchenware she sells on Amazon.
    Video
    2:01
    The Cut Buddy
    Josh was a kid inventor from the Carribean who took one of his ideas all the way through to adulthood, motivated by his dad's regrettable skills with the hair clippers. Now he sells on Amazon to help everyone look a little better.
    Video
    1:33
    Gladiator Lacrosse
    Rachel is a high-school lacrosse jock who found a familiar problem to fix: shoddy gear. She fired up a sporting goods business and found a sweet spot selling on Amazon. Now instead of handing logistics, she can study for her math tests.
    Video
    3:30
    Desert Creek Honey
    After building a honey business in North Texas, and eventually taking things online selling on Amazon, a once-amateur beekeeper finds a way to create some buzz around his favorite hobby back home.
    Video
    1:48
    HomeEco
    Brad and Kara Brynteson believe the American Dream is about experiences, not stuff. That philosophy made the Florida Keys their family room and home office, and allowed them to build an Amazon business from the cabin of a well-loved Albin trawler.
    Video
    1:42
    Spa Destinations
    Theo took inspiration from the long Greek tradition of sponge cultivation, launching a line of luxury spa products after leaving her beauty-industry career behind. After a false-start using an in-home party plan model, she's now soaking up success with a line of luxury spa products she sells on Amazon.
    Video
    1:36
    Umai Amber
    Yaffa comes from a line of hard-working, entrepreneurial women in Mexico City, but thought Amazon was "for the big guys"—now she’s launched three brands, following in her grandmother's footsteps and passing that inspiration on to her kids.
    Video
    1:25
    ShadesDaddy
    Pablo is a Miami sunglass seller who throws a little shade at the myths surrounding small business and sheds some light on how Amazon has helped him scale up his business, carrying on the family tradition of entrepreneurship.
    Video
    1:15
    Primal Pit Paste
    Amy just wanted a natural deodorant for her family, but her passion for natural personal care products made her an armpit evangelist. She went primal, building up her business in Austin and now offering her products on Amazon.
    Video
    0:55
    Kids 'N Such
    The inspiration for Justin and Channing's business came when they were expecting their second child. Seeing a gap in the market for stylish and useful products, they built their own business. Kids N' Such launched on Amazon from day one, and they've enjoyed tremendous growth.
    Video
    1:00
    Fusion Teas
    Thomas discovered the magic of tea unexpectedly, but now it's turned into an entirely new career path. Fusion Teas sells products for newcomers and tea lovers alike, connecting them through a love of leaves. And now that Thomas sells on Amazon, he's connecting with brand new customers.
    Video
    1:01
    My Personal Memories
    Jason and Kristin started My Personal Memories to help people connect with the special memories and people in their lives. As Amazon Custom sellers, they've seen their business increase every year—plus, they've received their fair share of heartwarming customer photos.
    Video
    0:57
    Shinning Buddy
    Andres has always followed his passion. In his younger days, that involved moving to America to be in a rock band. His new passion? Selling outdoor lighting products on Amazon.
    Video
    1:07
    Neurons Not Included
    The Greens, in their own words, have always been a quirky and offbeat family. That's what led them to sell clever STEM-related gifts through their company, Neurons Not Included. Selling on Amazon has helped them grow a niche—and geeky—business.
    Video
    1:05
    Contraband Sports
    Christopher started Contraband Sports because of his love for the transformative and stress-relieving power of weightlifting. Amazon's help with the heavy stuff is getting him the results he's after.
    Video
    1:15
    Your Solemates
    Bassel and Saadia, college friends, dreamed up their business while out for dinner one night. Solemates is designed as a portable shoe for the well-heeled (when they need a little break). Bassel says once they went Prime, things "went to a whole other level."
    Video
    0:47
    Terrasoul Superfoods
    Dennis started his company to give consumers easy access to healthy, organic superfoods. With Amazon as a sales channel, he's found a new route toward achieving his goals.
    Video
    1:12
    Hadley Designs
    Becca put her creative abilities to work designing friends' wedding invitations and place cards. Now, she and her husband have grown their business into a lifestyle and stationary brand on Amazon.

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