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Fulfillment by Amazon
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Start
Set up your business
Get ready to sell
Choose a selling plan, create and configure your seller account
Enroll your brand
Enroll your brand with Amazon to unlock a suite of brand-building tools and protection benefits
List products
Match or create product listings in the Amazon store
Price products
Set competitive prices, become the Featured Offer
Manage your sales
Fulfill customer orders
Fulfill orders yourself, or send inventory to Amazon for fulfillment
Monitor your performance
Track your customer service, account health, and shipping performance
Promote and advertise
Use no-cost promotions and cost-per-click advertising to drive discovery
Get product reviews
Improve your chances of getting positive reviews and ratings
New
Try the New Seller Guide
Explore key brand, logistics, pricing, and promotional services
Featured
Getting started
How to sell online
Get an overview of how to run a product-based business online
Grow
Optimize your operations
Outsource your supply chain
Get help with shipping, distribution, storage, and fulfillment
Optimize the orders you fulfill
Improve inventory management and shipping for customer orders you fulfill yourself
Launch your brand
Grow your audience, increase sales, and build customer loyalty with brand-building tools
Reach more customers
Advertise with Amazon
Advertise your products and brands in and beyond the Amazon store
Sell to business customers
Use a suite of tools to connect with procurement professionals and other B2B customers
Sell globally
Start selling to customers in Europe, Japan, Australia, India, and other countries
Featured
New
Try the New Seller Guide
Explore key brand, logistics, pricing, and promotional services
Explore
Amazon selling tools
Find apps and service providers
Find software and service providers to support your business
Build your brand
Try Amazon tools designed to increase sales, build brand loyalty, and protect your intellectual property
Get feedback and insights
Find recommended products, review customer ratings, and understand your sales
Get help with payments
Streamline global payments and transfers
Amazon selling programs
Simplify your supply chain
Get help with shipping, distribution, storage, and fulfillment
Engage with customers
Advertise products, create B2B offers, and reach shoppers in specific areas
Sell specialty products
Offer customers handmade, pre-owned, or customized items
Explore other programs
Get help with financing, payments, customer service, and more
Featured
Grow your business
What is ecommerce fulfillment?
Understand how and why to launch an online sales channel
Learn
Training, news, and insights
Seller University
Get step-by-step instructions for selling in the Amazon store
Selling Partner Blog
Read tips, info, and stories about selling with Amazon
Announcements
Get up to speed on events, programs, and tools
Examples and overviews
View all
Case studies
Learn how different brands sell successfully
How to sell online
Get an overview of how to run a product-based business online
What is ecommerce?
Understand how and why to launch an online sales channel
What is ecommerce fulfillment?
Read an overview of how sellers get customers their stuff
What is dropshipping?
Find out how to outsource product handling and shipping
How to sell books
Learn how to sell books online in 5 steps
How to build an online store
Get tips for setting up an ecommerce storefront, plus an overview of Amazon tools that can help
Featured
Grow your business
Outsource your supply chain
Get help with shipping, distribution, storage, and fulfillment
Pricing
Review fees and costs
Standard selling fees
Review selling plan fees and referral fees
Costs for optional services
Understand the cost of optional services through programs like Fulfillment by Amazon
Costs for Fulfillment by Amazon
Get a breakdown of the costs for this popular program
Estimate fees and costs
Get an estimate for a product
Preview selling fees, fulfillment costs, and revenue for a product you sell
Compare estimates by fulfillment method
Calculate fees, costs, and revenue for a product, comparing Amazon fulfillment with another method
Get an estimate for your FBA inventory
Preview selling fees and costs for all the products you sell through Fulfillment by Amazon
Featured
Grow your business
Fulfillment by Amazon
Learn how we can store, pick, pack, and deliver customer orders on your behalf
Log in
Sign up
Get 10% back on your first $50,000 in branded sales.
Learn more
Start
Set up your business
Get ready to sell
Choose a selling plan, create and configure your seller account
Enroll your brand
Enroll your brand with Amazon to unlock a suite of brand-building tools and protection benefits
List products
Match or create product listings in the Amazon store
Price products
Set competitive prices, become the Featured Offer
Manage your sales
Fulfill customer orders
Fulfill orders yourself, or send inventory to Amazon for fulfillment
Monitor your performance
Track your customer service, account health, and shipping performance
Promote and advertise
Use no-cost promotions and cost-per-click advertising to drive discovery
Get product reviews
Improve your chances of getting positive reviews and ratings
New
Try the New Seller Guide
Explore key brand, logistics, pricing, and promotional services
Featured
Getting started
How to sell online
Get an overview of how to run a product-based business online
Grow
Optimize your operations
Outsource your supply chain
Get help with shipping, distribution, storage, and fulfillment
Optimize the orders you fulfill
Improve inventory management and shipping for customer orders you fulfill yourself
Launch your brand
Grow your audience, increase sales, and build customer loyalty with brand-building tools
Reach more customers
Advertise with Amazon
Advertise your products and brands in and beyond the Amazon store
Sell to business customers
Use a suite of tools to connect with procurement professionals and other B2B customers
Sell globally
Start selling to customers in Europe, Japan, Australia, India, and other countries
Featured
New
Try the New Seller Guide
Explore key brand, logistics, pricing, and promotional services
Explore
Amazon selling tools
Find apps and service providers
Find software and service providers to support your business
Build your brand
Try Amazon tools designed to increase sales, build brand loyalty, and protect your intellectual property
Get feedback and insights
Find recommended products, review customer ratings, and understand your sales
Get help with payments
Streamline global payments and transfers
Amazon selling programs
Simplify your supply chain
Get help with shipping, distribution, storage, and fulfillment
Engage with customers
Advertise products, create B2B offers, and reach shoppers in specific areas
Sell specialty products
Offer customers handmade, pre-owned, or customized items
Explore other programs
Get help with financing, payments, customer service, and more
Featured
Grow your business
What is ecommerce fulfillment?
Understand how and why to launch an online sales channel
Learn
Training, news, and insights
Seller University
Get step-by-step instructions for selling in the Amazon store
Selling Partner Blog
Read tips, info, and stories about selling with Amazon
Announcements
Get up to speed on events, programs, and tools
Examples and overviews
View all
Case studies
Learn how different brands sell successfully
How to sell online
Get an overview of how to run a product-based business online
What is ecommerce?
Understand how and why to launch an online sales channel
What is ecommerce fulfillment?
Read an overview of how sellers get customers their stuff
What is dropshipping?
Find out how to outsource product handling and shipping
How to sell books
Learn how to sell books online in 5 steps
How to build an online store
Get tips for setting up an ecommerce storefront, plus an overview of Amazon tools that can help
Featured
Grow your business
Outsource your supply chain
Get help with shipping, distribution, storage, and fulfillment
Pricing
Review fees and costs
Standard selling fees
Review selling plan fees and referral fees
Costs for optional services
Understand the cost of optional services through programs like Fulfillment by Amazon
Costs for Fulfillment by Amazon
Get a breakdown of the costs for this popular program
Estimate fees and costs
Get an estimate for a product
Preview selling fees, fulfillment costs, and revenue for a product you sell
Compare estimates by fulfillment method
Calculate fees, costs, and revenue for a product, comparing Amazon fulfillment with another method
Get an estimate for your FBA inventory
Preview selling fees and costs for all the products you sell through Fulfillment by Amazon
Featured
Grow your business
Fulfillment by Amazon
Learn how we can store, pick, pack, and deliver customer orders on your behalf
English
Select your preferred language
English - US
Español - US
中文 - CN
Log in
Sign up
Quick links:
Selling on Amazon
Fulfillment by Amazon
Sign up
Case studies
Explore the stories of sellers who’ve found success with Amazon
BACK TO TOP
Case studies
Video case studies
Case studies
Case study
HexClad
How an innovator in the cookware industry fired up sales with brand-building products.
Case study
Sony
Sony’s home electronics team engages and educates customers with well-curated Premium A+ Content.
Case study
thefitguy
A fitness accessory brand uses Amazon Brand Analytics to understand customer needs, innovate, and grow.
Case study
Onkata
A hardware retailer uses Manage Your Experiments to help multiple brands boost sales in Amazon’s store.
Case study
Honest Paws
Honest Paws is a wellness brand that started by specializing in CBD products formulated for pets.
Case study
Spigen
Spigen is a tech hardware company that has been best known for its sleek, durable mobile phone cases since 2008.
Case study
Lumineux
Lumineux provides natural solutions for oral health: all-natural, certified non-toxic, and microbiome-safe mouthwash, toothpaste, and more.
Case study
Freshly Picked
Freshly Picked sells high-end shoes and accessories for babies, children and their moms to help make life a little more fun, colorful and easier.
Case study
Hope & Henry
Hope & Henry sells beautiful, high-quality, and affordable clothing using organic cotton and sharing profits with the women and men who sew them.
Case study
New Republic
New Republic sells refined styles of men's footwear and accessories that incorporate unexpected twists on memorable classics at affordable prices.
Video case studies
Video
2:50
Avacraft
Asha took her family's love of food out of the kitchen and on a rigorous journey through product research, design, and development, working on a selection of kitchenware she sells on Amazon.
Video
2:01
The Cut Buddy
Josh was a kid inventor from the Carribean who took one of his ideas all the way through to adulthood, motivated by his dad's regrettable skills with the hair clippers. Now he sells on Amazon to help everyone look a little better.
Video
1:33
Gladiator Lacrosse
Rachel is a high-school lacrosse jock who found a familiar problem to fix: shoddy gear. She fired up a sporting goods business and found a sweet spot selling on Amazon. Now instead of handing logistics, she can study for her math tests.
Video
3:30
Desert Creek Honey
After building a honey business in North Texas, and eventually taking things online selling on Amazon, a once-amateur beekeeper finds a way to create some buzz around his favorite hobby back home.
Video
1:48
HomeEco
Brad and Kara Brynteson believe the American Dream is about experiences, not stuff. That philosophy made the Florida Keys their family room and home office, and allowed them to build an Amazon business from the cabin of a well-loved Albin trawler.
Video
1:42
Spa Destinations
Theo took inspiration from the long Greek tradition of sponge cultivation, launching a line of luxury spa products after leaving her beauty-industry career behind. After a false-start using an in-home party plan model, she's now soaking up success with a line of luxury spa products she sells on Amazon.
Video
1:36
Umai Amber
Yaffa comes from a line of hard-working, entrepreneurial women in Mexico City, but thought Amazon was "for the big guys"—now she’s launched three brands, following in her grandmother's footsteps and passing that inspiration on to her kids.
Video
1:25
ShadesDaddy
Pablo is a Miami sunglass seller who throws a little shade at the myths surrounding small business and sheds some light on how Amazon has helped him scale up his business, carrying on the family tradition of entrepreneurship.
Video
1:15
Primal Pit Paste
Amy just wanted a natural deodorant for her family, but her passion for natural personal care products made her an armpit evangelist. She went primal, building up her business in Austin and now offering her products on Amazon.
Video
0:55
Kids 'N Such
The inspiration for Justin and Channing's business came when they were expecting their second child. Seeing a gap in the market for stylish and useful products, they built their own business. Kids N' Such launched on Amazon from day one, and they've enjoyed tremendous growth.
Video
1:00
Fusion Teas
Thomas discovered the magic of tea unexpectedly, but now it's turned into an entirely new career path. Fusion Teas sells products for newcomers and tea lovers alike, connecting them through a love of leaves. And now that Thomas sells on Amazon, he's connecting with brand new customers.
Video
1:01
My Personal Memories
Jason and Kristin started My Personal Memories to help people connect with the special memories and people in their lives. As Amazon Custom sellers, they've seen their business increase every year—plus, they've received their fair share of heartwarming customer photos.
Video
0:57
Shinning Buddy
Andres has always followed his passion. In his younger days, that involved moving to America to be in a rock band. His new passion? Selling outdoor lighting products on Amazon.
Video
1:07
Neurons Not Included
The Greens, in their own words, have always been a quirky and offbeat family. That's what led them to sell clever STEM-related gifts through their company, Neurons Not Included. Selling on Amazon has helped them grow a niche—and geeky—business.
Video
1:05
Contraband Sports
Christopher started Contraband Sports because of his love for the transformative and stress-relieving power of weightlifting. Amazon's help with the heavy stuff is getting him the results he's after.
Video
1:15
Your Solemates
Bassel and Saadia, college friends, dreamed up their business while out for dinner one night. Solemates is designed as a portable shoe for the well-heeled (when they need a little break). Bassel says once they went Prime, things "went to a whole other level."
Video
0:47
Terrasoul Superfoods
Dennis started his company to give consumers easy access to healthy, organic superfoods. With Amazon as a sales channel, he's found a new route toward achieving his goals.
Video
1:12
Hadley Designs
Becca put her creative abilities to work designing friends' wedding invitations and place cards. Now, she and her husband have grown their business into a lifestyle and stationary brand on Amazon.
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Case studies